Episode 334: Financial Planning and Mindset Shift with Dr. Dev Patel

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Leaving the safety of the NHS and venturing into entrepreneurship can be a daunting prospect, but Dr. Patel’s willingness to take risks and rebalance his work-life dynamic led him to start his own clinic, Perfect Skin Solutions.

In this episode, Dr. Dev Patel shares his journey from being a medical officer in the Royal Navy to becoming a successful entrepreneur in the skincare and beauty industry. He discusses the challenges he faced when transitioning from the NHS to starting his own business and the mindset required to overcome fear and take risks.

Dr. Dev Patel’s journey to the beauty and skincare business is a testament to the power of determination, continuous learning, and ethical business practices. By focusing on building his personal brand, creating exceptional products, and challenging industry norms, Dr. Patel has established himself as a leader in the skincare and beauty industry.

Show Highlights:

• Transitioning from a secure job in the NHS to starting a business
• Investing in the growth of a business is essential, even if it means making sacrifices in the early stages
• Building a personal brand can open doors and create opportunities for growth in the industry
• Providing high-quality products with real results and avoiding misleading marketing language is crucial for building trust with customers
• The skincare industry has the potential to make a significant impact on people’s lives and save costs for healthcare systems

Links Mentioned:

Find out more about Dr. Dev Patel’s Perfect Skin Solutions Clinic at https://perfectskinsolutions.co.uk/ or check out the latest at https://cellderma.com

Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172

Adams website: https://adamstott.com/?el=Pod

Watch the Episode on Adam’s YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod

Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod

Join Adam’s network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod

Business owners: Monetise social media, get more clients, increase your following, and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod

Coaches, Consultants, and Speakers: lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod

Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

[00:00:00] Adam Stott: Hello and welcome to Business Growth Secrets, everybody. I am really excited today. You’ve got an amazing guest. That I think is going to be really great. Got some great lessons to share with everybody. And it’s an industry and a business that we certainly deal a lot in. So I’m really excited to have somebody that’s doing very well in this industry, come and talk to us today, cause it’s going to be awesome.

[00:00:22] So we’re going to want to give a big welcome to the podcast, to Dr. Dev Patel. How

[00:00:27] Dev Patel: are you doing Dev? We good? Hi, Adam. Yeah, brilliant. Thanks very much for having me on your show. I’m really

[00:00:32] Adam Stott: keen to have a good chat. So you’ve built a great business in the skincare and beauty industry. You’ve done some great things on Instagram in terms of building your brand, hundreds of thousands of followers on there and, you know, things are really moving in the right direction for you as a business and you’ve got massive products that are out there in the market and you’re growing and you’re really making a dent in this industry.

[00:00:57] So pleased to have you on. Where did this all start for you? You know, how did you first get into business? What was the start like for you? Let’s tell us all about that.

[00:01:07] Dev Patel: Gosh, I mean, you know, if you, I know I didn’t do business studies or economics or anything at school. If you asked me even 15 years ago, I’d probably said, Oh no, I haven’t got ahead for business.

[00:01:16] You know, I’ve been a gosh, I hate to admit it for I’m giving away my age, but I’ll 24 years this year. And I spent nine years in the Royal Navy as a Royal Navy medical officer. So, you know, that was. Being deployed abroad and working lots of different specialties. And it was probably when I got my first senior job, when I got promoted to a lieutenant commander rank and I was we were in a Porter cabin as a medical center, and we were told it was going to be shut down.

[00:01:42] And and I was made to do something called a lean event. And I don’t know if you know, that lean process, which Toyota, I think founded. And and it was a massive learning process and essentially went through this. whole lean event for a week had to do this presentation. And rather than it being shut down, we actually got a 1.

[00:01:59] 4 million pound grant to build a purpose built new medical center at Navy headquarters. And so that I think was one of the seedlings that, that slowly made me think, do you know what, that there is something else here that I can do and I can offer. And it was probably only when I left NHS, did general practice for years.

[00:02:18] And really it was only because my father was 10 years old at the time. I needed to rebalance my home life, work life. And I decided to go and work for myself. And then next thing you know, the clinic was born perfect skin solutions in Portsmouth and that’s 10 years old this year. And that really, you know, went from, you know, having a handful of patients to really just exploding.

[00:02:39] And, you know, within six months I was fully booked and we went from one effectively one or two treatment rooms to now 11 treatment rooms and a team of over 20. And I think that allowed me to also make a dent in the industry, because if I’m going to do something, it has to be, I have to do it. You know, the, it’s the attention to detail.

[00:02:57] So we’ve won over 12 industry awards. Including in the categories of best clinic multiple times, and I think that has allowed me to give me a really good platform to then launch my skincare brand and having a clinic with hundreds of patients coming in and out allows you to basically have lots of people to use your products on to actually get.

[00:03:18] Real life feedback to know whether it is actually decent or it’s just another brand, you know, yeah, absolutely.

[00:03:25] Adam Stott: It’s quite a journey summarized very fast, but because we train thousands of business owners, right? And actually we come across a lot of people that are working in the NHS as doctors. We come a lot of people working in the NHS actually.

[00:03:38] Nursing and all different types in the NHS. Yeah. We do hear sort of time and time again with people that have been through that process is they become a little bit institutionalized to a degree and they become a quite fearful actually of leaving and, you know, and they’re very much in, in that space.

[00:03:55] It’s actually quite a big jump to come out the NHS in that safety environment to then go and start your business. So, so what was that like? For you, why do you think you were able to make that leap and go and start? Were you afraid? Were you scared? Beers? What was that like?

[00:04:11] Dev Patel: Well, you hit the nail on the head because I was a GP partner.

[00:04:13] I had, what, six or seven other partners. And I remember I, I went into each of their offices and essentially. Told them I was divorcing them in the practice, you know, that’s how it felt because when you’re a partner you’ve, you know, really invested into that relationship and and, you know, rather than, you know, getting a lot of angry responses four or five of them said, I wish I had the guts to do the same.

[00:04:36] Adam Stott: What do you think that is? Because I’ve heard that so many times, right? I’ve literally heard it. Again and again in that we have really talented, intelligent, smart people that could go and make it make a dent, but there is a lot of fear there, isn’t there? So what do you think that is there?

[00:04:52] Dev Patel: I mean, there is a real fear.

[00:04:53] I think one of the key things is going to be financial because, you know, I was on a decent salary, you know, kids in private school and, you know, whatever it doesn’t, whether they’re in private school or not, the point is you get used to, you know, certain incoming, outcoming thing rather. That’s suddenly going to stop, you know, the minute you leave that salary, that pay that you’re used to goes and you know, if you’re ill, if you go on holiday, you’re not going to be earning.

[00:05:19] And I remember going into a shop picking up a 24. 99 shirt instinctively because I wanted it. I liked it. I was used to buying something if I wanted it, certainly in that price bracket. And then I thought, God, I can’t do this and I put it back down because it was about a month, two months into building our clinic and every penny counted.

[00:05:41] I spent two hours looking at you know, fireproof hinges trying to say 50 P off each hinge because that would save me, you know, X number of pounds. And that is how it started. I remind myself of that journey. And so, yeah, I think financially is one of the key hurdles and for some people change, you know, just a big change, you know, we get comfortable.

[00:06:03] And so it does come down to mindset as you all know, and I use that word pretty much every day with my team, but I think there is a certain mindset you need to be able to. Make that jump. And of course, when you’re going to do that, there will be a hundred voices in your ear from people of a different mindset talking you out of it.

[00:06:22] And I think that’s the key thing. And you’ve just got to, I think you’ve got to believe in your convictions and just go for it. And then it can’t be half hearted.

[00:06:29] Adam Stott: Absolutely. And it’s really interesting what you just said there a moment ago about looking at saving 50p off of hinges, because that in itself is another mindset.

[00:06:39] And that’s when people get into the business and they are laced with fear around the money, right? And obviously the more that people don’t invest. The more the business stays suppressed, right? So we’re talking about investing and from somebody now that, like you said, you’ve been in business 10 years, you’ve built the business up, you’ve gone from however many to 11 treatment rooms, 20 staff, you know, that means you’ve made a lot of investments along the way.

[00:07:02] In order to build and grow and you must have had a point where you had three treatment rooms and you want to go six and you’re like, how am I going to do this? And are we going to get the clients? And what’s it going to be like if we do get the clients, will we stay full? And will there be white space in the diary?

[00:07:15] Will we not be getting the people in? So you had all these different things. Yeah. So what was that like and how did you overcome that? That fear right of the expansion.

[00:07:26] Dev Patel: Yeah, absolutely. I mean, you know, when we started, we had, we actually had, there were four rooms and even then people said, you know, my wife’s podiatrist and we’ve got a foot side to it, but she’s a one woman band.

[00:07:39] If you like, she was in her room, I was in my room, there were two spare rooms. And I still then decide on expanding and creating three more rooms upstairs. And I remember someone saying, why are you doing that? You’re not even using the rooms you’ve got. And I said, yeah. I said, when I get to that tipping point, and there will be a tipping point because I’m determined to have reached that I will not want workmen in here for four to six weeks doing works and disrupting the business.

[00:08:04] At the moment, I can afford to have workmen in there and, you know. Open half days and that time will come. And it actually came within about four months. You know, because you do, you hit that tipping point, you know, apart from Google, people talk to people and that’s our main other way that people come to our business.

[00:08:22] So, you know, as you know, it’s exponential. Once you have more people, they’re talking to their friends and suddenly you can’t cope. And we’ve hit a few times where I just didn’t have enough staff, you know, and we couldn’t recruit quick enough. When that happens, there is that point where you think, why am I spending money?

[00:08:39] Perhaps money that I don’t really have or can justify. And you’ve got, you know, and again, I think it comes to mindset. I’ve got many colleagues in the industry who I think would be, have grown quicker a bit if they just took that leap of faith a little bit more. Equally, I think you do need a voice in your ear sometimes to make you.

[00:08:58] Switch the brakes on, you know, there have been a couple of times where I’ve been very free with investing in devices and it needs a voice in your head to say, okay, have you properly thought about this or are you just acting on a whim? So, yeah, it goes both ways, I guess.

[00:09:11] Adam Stott: And when you talk about that, have you, you know, you, you came out of a of a role working in the NHS you started to build your business, your clinic, and you started to grow.

[00:09:20] What did you do to sharpen up your business skills? Did you read books? Did you get mentors? Did you attend courses? Were there some things that you did to get yourself sharper in those areas?

[00:09:33] Dev Patel: Yeah, I’m just as I’m speaking to you, I’m just turning, looking at my bookshelf because those books are here somewhere.

[00:09:38] So I did, I guess on reflection, I would have probably researched a bit more, looked a bit more in, in what books. And I just, I think uncovered, you know, how these algorithms on social media and other platforms just kind of know what you’re looking at and then flash up ideas. And I just ordered a few random books, business leaders, something business leadership, and a few other things.

[00:09:57] Just to read from people who have been successful in business, you know, the CEOs of big corporations and other things. And then some years in, you know, someone introduced me to sort of more personal development books. Simon Sinek his book, you know, on the why find your why. I think that was an amazing book to read.

[00:10:14] So yeah, absolutely. I think I haven’t read a proper fiction book for 10, 15 years, because if I’m going to read and it’s not often, I get time to read those sorts of things. But when I do. It’s going to be about business at the moment. I’m reading shoe dog by Phil Knight, which I think is amazing. And you haven’t finished it yet.

[00:10:32] No, I haven’t. I started it. Oh, I’m three quarters of way in and I can’t put it down actually. Yeah. Yeah,

[00:10:41] Adam Stott: it’s good. So you’re sharpening your skills in those areas and yeah,

[00:10:45] Dev Patel: I didn’t go on any courses. I didn’t you know, I just tried to speak to as many people as I could.

[00:10:50] Adam Stott: Did you have mentors around you or did you have people that you knew that have been successful that you modeled or did you get around other people that were competitors doing well?

[00:10:59] How did you get other vision and insight through people?

[00:11:02] Dev Patel: Yeah, so obviously with the, I mean, I think the skincare clinic and the skincare brand Selderma are quite different, actually very different. With the clinic, it was more about cuffing it most of the time. And really just, I felt it is quite an isolated.

[00:11:18] Industry, you know, in terms of the aesthetic industry, but it was more about just speaking to as many industry people as I could at conferences, at networking events, et cetera. And then actually I just had a belief that, you know, it’s not meant to sound arrogant anyway, but I had a belief that what I was doing was a bit different.

[00:11:35] And yeah, I think you find a few key people in the industry who you respect and you just glean from them what you can, and then you try and do your own thing. And in many ways I have. With the cell derma, with the skincare brand, who do you talk to? You know, that it’s, I think I will talk, I’ve talked to people who are in other industries and probably got more out of them, you know, they’ll talk to me about logistics or funding, you know, or things like that but so often as in life is when people are starting up in a business, they don’t have the connections.

[00:12:06] And when they are successful and they’re big and they probably don’t need that input as much, that’s when they’ve actually got the network. So I think there are various organizations, various networking things that I think people should tap into. And perhaps I could have done more of that to maybe get more expert input in the early parts of the journey.

[00:12:23] Adam Stott: And you’ve done a good job of branding yourself, right? I see you’ve won multiple awards you’ve got lots of media, you’ve grown your social media significantly, you know, what led you down that route? Because that’s again, you know, stepping up, building that brand is a really important thing to do.

[00:12:41] A lot of people don’t know nothing about it, right? You know, a lot of people miss that opportunity.

[00:12:46] Dev Patel: Yeah, absolutely. I mean, I have a, like, for the cell derma side and our Instagram sold in the UK that I’ve got to brilliant marketing people and they tend to deal with that. And they’ll just tell me when they want me to come in and shoot a little bit.

[00:12:58] I think you do have to get used to doing videos nowadays. You know, that’s what people want video content. You have to get comfortable in front of a camera. Initially we just had this for the clinic. We just had a clinic page and it’s still not huge, to be honest. And then one of my marketing people said, you need to have your own page.

[00:13:14] You need to have your own account people, you know, you are the brand. And I always wanted to err away from that. I thought, you know, that’s why I didn’t name the clinic after me. I hadn’t named the skincare brand after me. And it did take some getting used to, cause my personal Facebook is actually quite personal.

[00:13:29] I’ve just got. Friends on there, and I just very occasionally post and I didn’t like Putting all that social stuff on you wouldn’t think it looking at my Instagram account now, but I do cringe every time I post genuinely because it’s not actually inherently me, but you’ve got to. You’ve got to. As I say, if you’re going to do something, you’ve got to go all in.

[00:13:50] Otherwise, there’s no point doing it and. I had to come around to the fact that, well, the Instagram audience want this. This is what they’re into. And the people who aren’t into that aren’t going to be on Instagram. And yeah, you, you do. And our skincare brand, I think, which is extremely competitive.

[00:14:04] I mean, I never started Selderma for money. That was never the the, you know, I didn’t sit there thinking, how can I make more money? What’s a good business idea? I would have just franchised my clinic. You know, I’ve had some really good offers to, for people to start doing that. And that would have been much more financially beneficial.

[00:14:20] And but with the skincare brand, I think we’ve had to I know that a reason, a key reason of its success so far today is because of my. Personal brand power in the industry, which allows me to open doors. Whereas, you know, if I was just another person starting skincare brand, it would be very hard to open a massive impact.

[00:14:40] Adam Stott: It’s one of the things that we train all our clients on in a big way is building that personal brand and the impact it can have. It sounds like it’s had a huge impact on, on, on you and a huge impact on your journey for sure. So, you know, in terms of this journey for you what’s next, what are you working on at the moment?

[00:14:57] You said to me as we came on, you’ve got something super exciting that’s in the works. Do you want to tell us a little bit about what’s happening now and where you are right now?

[00:15:05] Dev Patel: Yeah, absolutely. So we, you know, we’ve got a fairly comprehensive range of products. You know, they’re regulated to cosmetic products, but and so we can’t make any mediable claims, but of course the reality is that we’re seeing incredible powerful.

[00:15:18] Results with even one or two products on people’s skin health and that goes for pretty much anything that they’re coming in within, you know, whether it’s acne, rosacea, pigmentation, just simple aged skin that they want to improve. And we’ve got an exciting new launch happening and, you know, I think because of the way we’ve cuffed it and because of a lack of.

[00:15:40] funding for PR and other things up to date, you know, we’ve not really properly done any launches, you know, we soft launch into my clinic in 21. We sort of then slightly going into other stockists and other clinics in 2022. And and now, you know, we can put a bit of funding behind a proper launch.

[00:15:58] We’re launching something exciting in April. We’ve obviously. Use this, the prototype on hundreds of patients and various people, and just to give I’ll probably get told off for mentioning this, I don’t know, but we’ve had a few patients recently with actually burns and and we’ve used this product on them.

[00:16:15] Now, bearing in mind, this product can be used on pretty much anything. So it could be you or I could use it. Or in fact, I’ve got it on my skin right now. But of course we used it on these people with acute burns. And one of the girls who contacted me when I was in India, I said, okay. Go in, I’ll arrange for you to get this prototype, but you just need to sign a little secrecy agreement, because it’s not launched yet.

[00:16:35] And she was told in A& E that she would need grafting and she was being referred to Salisbury Burns Unit. In the end, that’s not been needed, and she’s actually got, she had normal skin at day seven. Wow, and all she used was this product you know, so for me now the potential is product is going to be massive.

[00:16:57] Unfortunately, with a lot of these things, we, there are a lot more studies that we, we want to do partly because you need that if you really want to make a stand in that sort of area. But that needs thousands, you know, so we have got some limited studies at the moment, which will help. But I think products like this.

[00:17:13] Won’t just be about growing our brand and really saying there’s something very special here now, but actually, you know, the impact in the future, you know, think of the millions we could save the NHS and, you know, other health departments with something so simple which is you know, yourself. Yeah.

[00:17:31] Yeah. And this one truly I literally worked on very hard for a couple of years a lot of. literature searching, you know, the science is out there. I haven’t come up with, you know, any of the ingredients. They’re not, you know, so novel, you know, so some of the key ingredients in there have been around for two decades.

[00:17:49] One of them has been around for about 50, 60 years. But it’s about bringing that science in with. The clinical field, and I think that’s one of our you know, one of our key benefits with the brand is that I’m still a working practitioner in the skin world every day. I’m seeing, you know, lots and lots of patients coming through our doors and between all the clinicians, we’ve got hundreds coming through the doors.

[00:18:14] And so we have some of the most challenging, resistant cases coming to our clinic, because the simple things they might go to any person who’s selling any kind of brand. But when nothing works, they will seek out clinics like ours. And so we get really, truly the most resistant cases. Take rosacea, we get the most resistant cases.

[00:18:34] And they’re the people we try our early prototype products on. And I look for 8 out of 10 patients, case studies should. Get at least a moderate benefit if we’re going to progress with the product and actually we’ve had much higher results. So we, you know, and we’re working on a whole bunch of other products in, in, in the background.

[00:18:55] And if I get the funding, I will then be able to drive those forward. You know, our acne product, we can’t, by the way, I’m saying acne realization. They’re cosmetic products. So we can’t actually put those words on products. We’d have to say, you know, red prone skin or blemish prone skin. But the fact is that we’ve taken severe cases of those various conditions and use single products and achieve phenomenal outcomes within days to a couple of weeks in people who have been on five, six different prescription strength.

[00:19:24] Medications and try various other ranges. And there’s a reason because when people hear this, they say, well, how is that possible? What have you done? And I never expected to achieve that because I thought, how can we compete with multimillion dollar companies? And I think one of the things is that we have.

[00:19:39] Genuinely really try to bring together that science that’s hidden in the literature that’s in a lab that the lab geeks know and actually brought it together with. We can use it real life day to day and actually say, no, this works. This doesn’t work. No, this is what we should have. But I think our underlying key to our success will be our true USP is that we have promised to avoid any misleading language in any of our.

[00:20:07] Messaging and I’ll be bold enough to say that I struggled to see a brand, certainly amongst all the top 20, 30 brands that doesn’t in some way use misleading language in their marketing. I see every day, even with brands embarrassingly that I’ve used in the past in my clinic, and that is something they’re not breaking the law.

[00:20:26] They’re not breaking any regulations, whatever regulations there are, but they are misleading the public and I example that. All the time to my own team and say, this is how, and my patients, you know, that the world’s biggest brand who is the global giant, the biggest selling retinol cream of all time, I believe from the globe’s leading brand doesn’t actually even have retinol in the cream.

[00:20:50] When you look at the ingredient list how do they get around it? They write pro retinol. So the consumer reads it and says, well, this is even better. This is like professional. Actually pro just means precursor. So they’re just playing on words, knowing that the lay person is not going to know that pro means precursor.

[00:21:07] And what they have is actually a very weak precursor. By the time it’s broken down, however, two or three times, it’s actually extremely weak. And actually one of the world’s leading experts on cosmetic dermatology says, So weak that it actually doesn’t even do anything on the receptors, you know, so this is how brands do it.

[00:21:24] They dust ingredients, you know, they’ll mention ingredient, but they put such a small percentage in that it’s sub therapeutic. It’s not going to actually affect his therapeutic effect. But someone looks at the ingredients as all this is fine. But I like in products to, you know, like if you get a ready meal, the ingredients might be the same as the ingredients and Michelin star chef uses for a meal, but you’ve got two very different products.

[00:21:46] And that is a key thing. No one talks about, which is method of manufacture. Why is it, you know, my, my product. Any of our products, if I gave it to another lab, they wouldn’t be able to make exactly the same thing. Even if I gave them the percentages, because the method of manufacture influences the cost.

[00:22:04] Cause sometimes people say, Oh, I can get a 5 percent this for eight pounds. Why is it 50 pounds in your range or whatever? And you think, well, it’s still without it’s made, you know, the ready meal was 2. 99. The Michelin star meal was, you know, 60 quid. There’s a difference. But what we’ve been able to show is someone can actually buy one product, one single product, and we can demonstrate healthy skin.

[00:22:29] I mean, better elasticity. Better tone, thicker skin, pumper skin, firmer skin, and we have the equipment to back that up with real figures and a lot of products out there. People will think they’re good, but they just fill the skin and I got a screenshot the other day of a product and someone said, yeah, this is really bigger work.

[00:22:47] Everyone’s picking it up. Can you tell me if this is good or not? And I said, well, all your colleagues think it’s good. And it was a collagen cream. When I looked at it, it was literally just mineral oil. And it had some collagen in it, but collagen, of course, doesn’t go into the skin. It just fills the line.

[00:23:00] So you’ll have the perception, the illusion that your skin looks better and is less lined and wrinkled. But it’s like makeup. You know, when you take it off, you stop using it. You see, it’s going to be exactly how it was before. So I think if we stick to our ethos of not misleading the public, building long term trust, people trust their brand that they’re using now.

[00:23:20] But my wish, my aim is that one day people realize and see the light. 1 consumer by 1 consumer, we’re going to achieve this and then realize how the world has been pulled over their eyes. And if you truly use high quality products with the right formulations, missing out harmful inactives, having the right forms of the actives.

[00:23:41] And the right method of manufacturing, you can achieve phenomenal outcomes and you don’t need. All the products in the world. And I know I’m talking against people, you know, we’re essentially discouraging people from using six, seven, eight of our products. All I’m saying is if you do, you’ll have even better skin, but you don’t need that.

[00:23:57] You don’t need to do that. And so we’ve made lots of decisions that truly back up our. Our ethos, which we are very passionate

[00:24:04] Adam Stott: about it. Right?

[00:24:06] Yeah, you do. And it sounds like you’re on a mission. And where can people find out about this? Where’s the best place for people to be able to get in touch with you and find out about how they can work with you on, on, on their skin.

[00:24:18] Dev Patel: Well, the I mean, so derma. com is the skincare brands website and perfect skin solutions. co. uk is our clinic website. So two very different platforms and then I’m mostly active on Instagram.

[00:24:34] In Portsmouth, South Coast. Ah, Portsmouth, lovely. Yeah we’re 90 minutes from Waterloo. So, we actually have about two patients from London every day, come to the Covid Comix, the many who come in.

[00:24:44] Adam Stott: And your Instagram, you’re doing a great job. You said that’s devpatel. com?

[00:24:47] Dev Patel: That’s devpatel1.

[00:24:50] Adam Stott: Dr. Devpatel1 on Instagram. Look, I think it sounds incredible when you said this new product is launching in April. So there’s going to be a big splash around that.

[00:24:58] Dev Patel: Yep, there is. It’s it is. It’s going to change the world, Adam. You just mark my words.

[00:25:03] Adam Stott: Yeah, brilliant. Well, you know, it sounds good. I know you’re looking for investors.

[00:25:06] So maybe we’ll we’ll have a look at that as well, which sounds good, right? It’s so awesome. Well, look, I think it’s been awesome to hear about the journey, really enjoyed discussing the personal branding, the building of the personal brand, creating exceptional products and looking forward to seeing how this does change the world, this product and you will have to, I’ll certainly be keeping in touch and finding out more about that.

[00:25:29] Thanks for coming on, go and check out Dr Dev Patel 1. On instagram. He’s doing a great job of his instagram building his personal brand and doing great things in the skin aesthetics and beauty industry And thanks for listening share this with somebody from that industry Go and share this with somebody that’s looking to build a better brand looking to create a better strategy go through the ups and downs of building their business.

[00:25:51] Maybe, you know, someone in the NHS that wants to take that step and go and build a business, or, you know, somebody in beauty, aesthetics, health that wants to go out and grow. So just go and hit the three dots, share this episode. That is the only way that Business Growth Secrets grows because we don’t run ads.

[00:26:07] So you sharing this with other great people keeps the wheels in motion. Thanks everybody. And I look forward to seeing you on the next episode of Business Growth Secrets. Right. Well, look, I think that was awesome,

[00:26:20] Dev Patel: buddy. Sorry, I went on at the end. Oh, no, not at all. I realized that our, because our USP is so special to us.

[00:26:26] I thought, shit, I’m not going to get that in. So it’s funny to get that

[00:26:31] Adam Stott: in somehow. I thought it was really good. I actually thought it was really good. I thought it was a really great interview. And I think you, yeah, there was a lot of really good stuff in there. So I thought it was really good.

[00:26:39] Brilliant.

[00:26:39] Dev Patel: Well, equally. Thanks, Adam. You obviously you’re very experienced at this, but that it was I can see your expertise and how you ask questions and how you allow it to flow. So that’s also important. So

[00:26:49] Adam Stott: Yeah, pleasure. And I’d love to hear more about that product. Like genuinely, I’ll connect with you on Instagram.

[00:26:54] When you launch it, will you have a launch

[00:26:55] Dev Patel: or anything else like that? Yeah we’ve decided again, you know, cause we’re, I’ve got like 20K in the bank and I’ve got to pay the staff at the end of the month. So they’re basically typical growing too big. No cash flow. So I, I said to the PR company, I said, we’re not going to do a launch event because they’re typically at this like a 10 to 15 K spend.

[00:27:15] And instead we’re doing they’ve put a lot of feelers out to various journalists and this, the other. So we’re taking a different strategy, but we’re not actually doing a formal launch event, but on our Instagram, our marketing person’s come up with a very good. 2, 4, because it’s launching 2nd of April.

[00:27:30] And then they’re just releasing that. So people are messaging us now going, what’s this 4, what’s happening? What’s happening. So yeah, so that will be the official launch. That’s when it will become available on number one bestseller. I’ll tell you, I’ll assume you’ve signed an NDA. Our number one bestseller is GF5, which is our growth factor serum.

[00:27:47] And that, that’s a. A miracle, life changing, burns, injuries, pre and post surgery, and just general anti aging. And it’s basically the next version, it’s the next generation, so we’re calling it GF5 Next Generation. My other

[00:28:02] Adam Stott: half owns a skin clinic, yeah? Random. She’s not a medical scheme, you know, she’s got seven therapists over in Northampton, does really well called Sashacore Beauty.

[00:28:14] And just obviously there might be some sort of synergy or something like that as well. So you said it’s called G, GF5. Yeah, it’s

[00:28:20] Dev Patel: the, yeah, GF5 is our is our, do a

[00:28:23] Adam Stott: big product line with your email list, can’t you? I think you know, you should do really well with that. If you build the anticipation, you have a massive launch with that.

[00:28:31] Yeah, good. Cool. All right. Well, yeah, I’ll connect with you on there and yeah, it’ll be great, you know, to hear more about it. And if you do have something like that, I’ll come down and see the clinic. Lovely.

[00:28:43] Dev Patel: Okay. Okay. Brilliant.

[00:28:44] Adam Stott: Thanks for your time. Thanks very much. See you buddy.

[00:28:47] Bye. Bye. Bye. Hey everybody, Adam here. And I hope you loved today’s episode. Hope you thought it was fabulous. And if you did, I’d like to ask you a small favor. Could you jump over and go and give the podcast a review? Of course, I’ll be super grateful if that is a five star review. We’re putting our all

[00:29:08] Dev Patel: into this podcast for you.

[00:29:10] Delivering you the content, giving you the

[00:29:12] Adam Stott: secrets. And if you’ve enjoyed it, please go and give us a new review and talk about what your favorite episode is. Perhaps every single month I select someone from that review list to come to one of my exclusive Academy days

[00:29:24] Dev Patel: and have lunch with me on the day, meeting hundreds of my clients.

[00:29:28] So if

[00:29:29] Adam Stott: you want that to be you, then you’re going to be in with a shout. If you go and give us a review on iTunes, please, of

[00:29:35] Dev Patel: course, do remember to subscribe. So you can get all the up to date episodes,

[00:29:40] Adam Stott: peace and love, and I’ll see you very soon. Thank you.