Episode 343: The Fastest Way To Grow A Business

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Marketing and advertising have become essential tools for business growth in this digital age. However, many business owners struggle to navigate the complex world of ads and funnels, often unsure of where to start or how to scale their efforts.

In another edition of #AskAdam, host Adam Stott discusses the importance of marketing, advertising, and funnels for business growth. He emphasizes the power of using ads to purchase attention and reach a larger audience. Adam explains the concept of buying a “sack of eyeballs” and highlights the scalability and predictability of ads for client acquisition.

By adopting a marketer’s mindset and consistently testing and iterating their strategies, business owners can achieve long-term growth and success.

Show Highlights:

• Ads provide a scalable and predictable way to reach a larger audience and increase conversations with potential clients.
• E-commerce businesses should focus on traffic and conversion ads to drive traffic to their websites and generate sales.
• Service-based businesses need lead-generation ads to acquire inquiries and nurture them into sales.
• Business owners should adopt the identity of a marketer and consistently test and improve their ads to achieve better results.
• Tracking and analyzing the performance of ads is crucial for optimizing return on ad spend and maximizing business growth.

Links Mentioned:

Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172

Adams website: https://adamstott.com/?el=Pod

Watch the Episode on Adam’s YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod

Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod

Join Adam’s network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod

Business owners: Monetise social media, get more clients, increase your following, and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod

Coaches, Consultants, and Speakers: lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod

Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

[00:00:00] Adam Stott: Hey everybody, welcome back to another episode of Business Growth Secrets. Today’s episode is all about marketing, advertising, funnels, client acquisition. And I’m with Charlie today. He’s been out and he’s asked our clients, Hey, where are you struggling on your ads and your funnels? What do you want to know?

[00:00:19] And we have used that information to come and deliver you a mega episode of business growth secrets where we get deep into the funnel So it’s going to be a lot of fun. Hopefully you enjoy take it away charlie.

[00:00:29] Charlie: Yes So the first question is what different types of videos and adverts do you need to be making as a business owner when you’re starting out?

[00:00:37] Or if you’re scaling what type of adverts and videos do you need to be making?

[00:00:41] Adam Stott: So a lot of A lot of, uh, people feel like they really should be, um, when it comes to their marketing, they should be creating a lot of content and they’re saying to themselves that I’ve got to be posting every single day, but they’re probably not seeing the results that they want to see from the efforts they’re putting in.

[00:00:58] And where we want to transition to as a business owner, instead of being on that content will that content machine is we want to start using ads. And the reason we want to start using ads is if we start using ads. What we’re doing is we are purchasing one of the most important things in business, which is eyeballs.

[00:01:18] So if you imagine that when you go out and you buy ads, you are buying a sack of eyeballs, literally from Meta, from, uh, obviously Facebook, uh, Meta Instagram, right? Or you’re buying a sack of eyeballs from YouTube or from Google or TikTok or LinkedIn, wherever you want to buy your sack of eyeballs. And you buy these sack of eyeballs And you buy them a thousand eyeballs at a time.

[00:01:43] Right. And that’s what people really need to understand and get, that when you go and you, you buy your thousand eyeballs, you’re buying a sack of eyeballs, which means you get a thousand eyes on your stuff. Now by buying those thousand eyes, you, the way that is measured and the way that’s monitored is that’s called CPM, yeah, Cost Per Thousand Impressions, which basically means that’s your thousand eyeballs, right.

[00:02:08] So you’ve got your sack. I’m trying to see. Yeah. You’ve got your sack of 1, 000 eyes. Keep doing that. Yeah. Yeah. So basically what happens then is, what’s really cool about ads is let’s imagine now you’ve got two, two routes. You’ve got two methods. You’ve got method which we just talked about and we just introduced of, yeah, I’m going to create a load of content.

[00:02:27] I’m going to go and spend a lot of time and you know, I’m going to put a lot of effort into speaking to my audience, building my message, getting my message out there. Now, where you’re at. Is you physically do not have any control when you’re content creating in getting your eyeballs So what you do is you create content you put your content out some of you might be getting a hundred eyeballs for free So you get a tiny little sack of eyeballs that watch your content Some of you might be getting a thousand eyeballs because you’ve built up your audience and you get a thousand eyeballs for free And and that’s awesome.

[00:03:01] Some of you might be getting a big old sack of twenty thousand eyeballs Look at your free content But this is why you really can’t, uh, compete with ads. The reason you can’t compete with ads or for your everyday, if you’re an influencer, you’ve got a million followers, you’ve got, you know, you’re in a good place, it’s slightly different.

[00:03:19] Different story, yeah. Yeah. But for your average Joe business owner, they’re not going to be able to, their, their, their hundred sack is very likely, they might have a sack of five hundred million. It’s not guaranteed, isn’t it? Yeah. It’s not guaranteed and it’s not scalable. So this is, this is the thing. So why do you want ads?

[00:03:34] Well, I can go and buy my thousand eyeballs and usually. For the audience, you know, if you’re using Facebook or Instagram, your sack of thousand eyeballs got you about 20 quid, right? Um, on LinkedIn, it’s a bit more expensive. You know, on Google, that can range from 20 to 30 quid as well. Google, YouTube, etc.

[00:03:52] So, what can I do? I can go and I can buy my sack of eyeballs and I can buy that sack of eyeballs all day long. So now I’m speaking to 1, I’m do that every hour, eight hours a day, speaking to 8, 000 people right now, and then you go, actually, I want to do it more. I want to push it more. I can speak to a thousand people per minute.

[00:04:16] So now in an hour, I’m speaking to 60, 000 people an hour. And you do that across the course of the day. Now I’m speaking to, you know, 10 hours a day, I’m speaking to 600, 000 people a day because I’m scaling. Now, why does this matter? And why do you care that people are listening? The reason it matters and the reason you should care is the fastest way to grow any business.

[00:04:37] Whoever is watching and whoever is listening right now, and you’re watching, you’re sitting there, you’re a business owner, you’ll want to be business owner. You want to grow, but you’re probably experiencing and feeling like client acquisition is hard. You may be in a position where you’re saying to yourself, Oh, how am I going to go and get more clients?

[00:04:55] And you’re not seeing the results and you’re feeling frustrated. Well, the thing that can change very quickly and change our results is actually starting to use ads because the one thing that grows businesses is an increased volume of conversations. You speak to more people you grow your business and it don’t matter what business you got You know you go and speak to more people your business grows So speak to the right people, of course, and that’s a different conversation.

[00:05:24] But what we’re really doing the precursor to is why do you need ads? And I’m trying to simplify it for you. The reason you need ads is you have an infinitely scalable amount of conversations that you can buy. And what are you buying? You’re buying eyeballs. And you are buying a conversation with an eyeball that turns into a conversion for your business, right?

[00:05:45] Turns into a lead, turns into a deal, um, and then the best way to actually monitor whether you are successful or not is judging how many conversations did I buy? What did I spend? And for every pound I spend, how much do I get back?

[00:06:04] Charlie: So

[00:06:04] Adam Stott: if I spend one pound on eyeballs, I want to be aiming for at least three pounds back, maybe five pounds back if you’re really good, 10 times back if you’re amazing, right?

[00:06:16] And now I’m swapping money. I’m buying eyeballs and I’m getting money from those eyeballs back. And what this is called is this is called return on ad spend. So I put a pound in, I get three back. How many pounds am I gonna put in? Well, I put two pound in, I get six pound back. I put 10 pound in, I get 30 pound back.

[00:06:34] I put a hundred, and then we grow. And that is what ROAS is, Return on Ad Spend and Monitoring our ROAS. Now the fastest, easiest way to grow a business is to increase, really to create ROAS in a business. That’s the fastest way to grow a business. Putting money in, getting money back. Because we’re achieving everything we want out of a business.

[00:06:56] We’re speaking to people. We’re making, we’re getting more awareness, we’re getting sales, we’re growing our business. And this is where business becomes simple and easy.

[00:07:03] Charlie: Um,

[00:07:04] Adam Stott: and, and, but people don’t get it.

[00:07:05] Charlie: So, yeah, I’ve got two questions here now. So I want, as you were talking about the money, um, side of things, when you’re starting out as a business owner, how much percentage of, say the business’s revenue and would you put into ad spend?

[00:07:17] Like, how did you decide how much money to start with to put in, um, in terms of the proportions and percentages of your revenue?

[00:07:25] Adam Stott: So that’s a really good question. And this is something that, uh, so I’m going to, I’m going to circle back and then I’m going to answer that question. Right. First of all, I think we’ve answered why do you need ads?

[00:07:35] You need eyeballs, you need attention, you need conversations, and you need it predictably. You really struggle as a business owner to get that predictability with organic content. Yeah, it’s not. It takes a long, long time to do it organically. With ads, we can switch on, we can get you going. So that’s like the first question.

[00:07:52] The second question off the back of it is what type of ads do you need and then we’ll get how much do you spend. So the type of. type of ads that you need is you need to assess your business. So this is for those of you that are watching right now. What do you do? And then what you do depends on what type of ads you need.

[00:08:10] So for example, if you’re selling e commerce, you’re selling teddy bears online, or you’re selling, you’re selling t shirts online. Well, what do you need? Well, the type of ads that you need are you need. conversion ads that you are going to drive traffic. So what you’re doing is you are literally going and using social media to drive them to your website, to your pages, to your shop.

[00:08:35] You’re driving traffic to create a conversion if you’re an e commerce based business. And that is one method of the type of ad that you would need. So if you’re e commerce, you need traffic ads, you need conversion ads. Now, Most business owners, or a lot of business owners, that are looking to grow their businesses are service based businesses, or they’re product based businesses, but they need to have a conversation with the client to get the client to

[00:09:05] Charlie: purchase, right?

[00:09:06] Adam Stott: So, we’ll take an example like this, right? You say a mortgage broker. Right. You’re not going to see an ad on a mortgage, but mortgage and go, okay. Yeah. No, you need to have a conversation with that mortgage broker in order to then complete the purchase, which is a mortgage. Hopefully that makes sense.

[00:09:26] Everyone are you getting it? So what does the mortgage broker need? The mortgage broker needs leads and what the most business owners need. They need leads. They need inquiries and they need inquiries that are going to allow us. to bring in inquiries where us as the business owner or the team can pick up the phone, have a conversation, and nurture that person for the purchase.

[00:09:52] So when you talk about type of ads, if you’re an e commerce business, you want traffic and conversion ads. And if you are a service based business, and what you, or product based business, I’ll give you an example. When did I first start using ads, right? So I started using ads, um, first of all, in 2009, in car dealerships, long, long time ago, right?

[00:10:14] So when I, I had multiple different car dealerships, many moons ago, and what I used to do is I used to drive leads, it’s a product, car is a product, as you know, but what I used to do is I used to advertise those cars, and what I used to do is have a conversation, Yeah. Do you like the look of this car? Do you like the look of the payment on this car?

[00:10:35] Do you need a car? Shall we have a conversation? Can we value your car? I would then generate a name and a phone number, and in the early days, like I remember our first ad I ever wrote, still to this day. Remember the first ad that I ran, that ran successfully. And what it was, it was on a Nissan Qashqai. I was a tiny business in Yeah.

[00:10:57] Yeah, literally. Tiny business. I got this Nissan Qashqai in pie exchange. I paid, I paid for it. 9, 000 pounds for it and at the time I didn’t have the nine So I was desperate to do anything get rid of it sell this car to get nine grand back in and i’m like, oh Like what am I going to do? I and i’ve taken an ads course called get 10, 000 fans Nice.

[00:11:21] Oh, you have these years and hand pages, right? I’ve taken this ad course, I’ve paid like, you know, a few thousand, uh, dollars for this ads course and in the end it was $5,000 with a trip to America, et cetera, et cetera. And, uh, I learned a bit about ads. Yeah. And I just got to the point of desperation I needed to bring this money back in on this nissan cash guy So I created this ad I looked at what the monthly payment was going to be for the nissan cash guy I made an irresistible offer that made the nissan cash guy look like a great deal on like a ferrari Yeah, I put it out to the market.

[00:11:55] Yeah, and literally This is on a Sunday, because I was absolutely desperate to get rid of it. I was panicking, cash flow panicking, and then I went out for the day, and um, I remember coming back and I had in my inbox, because what I had run at that time, was a message now ad, and one of the things I did for a long time, in the early days, I was running That’s good for getting conversations, isn’t it?

[00:12:16] Getting conversations going. Yeah, yeah, yeah. I had 200 plus messages of people wanting to buy this Nissan Qashqai. Yeah. Yeah. And I literally stayed up till midnight answering these messages now to myself. And every time I sent a message back, they sent a message back. And then I literally back and forth, back and forth.

[00:12:36] And come Monday, I went into, um, in, into the business and I sold this Nissan cash car. I took the hottest lead, sold it, got the nine grand in, bang. But then what I also had is I had another 40 people that wanted cars. You

[00:12:51] Charlie: wanted more cars. Yeah, 40 leads. Yeah, cause they wanted a cash car.

[00:12:54] Adam Stott: So what do I do? I don’t know what I’m gonna do with these cash cars.

[00:12:57] Buy more Nissans. But you know, the point of the anecdote and taking you back in time to 2009 to tell you that,

[00:13:04] Charlie: yeah,

[00:13:05] Adam Stott: was. Before I ran that ad on the, on the Sunday morning, I had no leads, nothing going on. I was panicking. Mm-Hmm. , I was worried about cash flow and literally a day later,

[00:13:25] Charlie: yeah.

[00:13:25] Adam Stott: I had 40, 45 different opportunities Yeah.

[00:13:29] Of people that I’d never spoken to before.

[00:13:32] Charlie: Yeah.

[00:13:32] Adam Stott: That wanted to do business with me. To not only sell that car, you now can sell them other cars. Now, I don’t care who you are or what you do. And, and by the way, was it easier in 2009? Yes. Yeah, it was. Right. Did you get more bang for your buck in 2009? Yes.

[00:13:51] Right. You did. But the principles are still the same. Yeah. The principles are still the same and there is no other version. Hmm. Of what I just said. That I’ve seen. Where you can go from struggling, worried, not knowing what’s going on, to avalanche of new enquiries in the space of a day. You know, look, if you get lucky and you go viral, and you get loads of leads, that might happen once in a lifetime.

[00:14:22] And that’s what I want people to get. It’s not guaranteed. It might happen once!

[00:14:26] Charlie: Imagine,

[00:14:27] Adam Stott: Imagine. Going viral every single time.

[00:14:30] Charlie: Yeah,

[00:14:31] Adam Stott: and that is what ads bring you the opportunity to bring you now What’s the problem with this? What the problem is is most business owners are so weirded out.

[00:14:41] Charlie: Yeah Yeah that the concept

[00:14:46] Adam Stott: the concept of spending money to make money is is a foreign concept to them.

[00:14:52] And most businesses that start, they’re people that start a business, they go and they start a business up, and they’ve got an employee mindset, they’ve worked for someone else, they don’t want to risk, they want steady paycheck, they don’t want all these different things, and then they go and start this business, and it’s like, they all get so protective, and they don’t realize the golden rule of business.

[00:15:12] The golden rule of business is, you know, one of my mentors, Michael, love Michael, Um, Sarah, Michael and Sarah meant to me, um, Sarah’s husband, Michael is an amazing business owner. He always says to me, Adam is, business is literally just investing. Basically business is fast investing. So let’s say you’re an investor, you’re a financial investor, you might buy stocks or shares in a company like you’re Warren Buffett and you’re taking 10 years to get your return on your investment.

[00:15:39] Your business owner, your small business owner. Today I’m investing in an employee to create me a return. Then I’m investing in a software to create me a return. Then I’m investing in a chair to create me a return. Then I’m investing in a desk to create me a return. Everything that I do. as a business owner is designed to invest, return, invest, return, invest, return.

[00:16:03] Yeah, that’s all I do. Right. And that’s all business owners should do. So what we need to realise is that money is a tool. And as a business owner, it’s our job to manage and multiply, where most people think it’s their job to protect. Yeah, he’s not managing multiple. Yeah, manage the cash flow, spend

[00:16:22] Charlie: money to make money,

[00:16:23] Adam Stott: spend to make money.

[00:16:24] Businesses investing. Yeah, and that’s the type of ad. So what should you do? E commerce traffic conversions. If you’re a service based business, you want leads, you know, you want conversations that you can nurture into a sale, and now we can get your other business right off the bat. Yeah. Yeah. Yeah.

[00:16:38] Charlie: So no, you answer that.

[00:16:39] You answer that brilliantly. And, um, that’s given a lot of insight to, to the business owners who are starting out. How much would you say out of their revenue of their profits and they know their numbers, what percentage of that would you tell them to put into their ads

[00:16:50] Adam Stott: straight away? Okay, really, really great question.

[00:16:54] And the reason this is a great question is what is going to lead onto is exactly how to get started with ads, which is where it perfectly dovetails on what we’ve been saying. So basically what we need to understand about marketing, this is what happens, right? So a lot of people, they go out, they want to run ads, and they’re, they test it so that they might listen to something like this and they go, Oh, you know, like Adam did this, he had a Nissan Qashqai, he could have sold it 200 times over.

[00:17:24] And you know, and look, the fast forward on that, is fast forward, I built five different car dealerships off the back of that, that did 40 million in revenue, right? So, it does work. But, what is missing from that story, is the ups and downs of marketing. And the trial and error. And the trial and error, and the testing.

[00:17:46] And this is the reality. So it’s so weird because, um, you see, I see multiple different things. Obviously we coach thousands of clients, right? We coach them on ads. We coach them on building their businesses. And I see multiple different versions of this. So I’m going to tell you a few different versions of business owners that I see.

[00:18:03] Right. So I see business owner number one that says, Yeah, I want to run ads. I know I need it. Sounds really cool. I get my business currently from repeat business and referrals. And now I’m going to go and run some ads. So they run an ad. It doesn’t work. And then they say Facebook ads don’t work, and they leave it there and that’s it.

[00:18:23] And they quit. Yeah. And that was their ad journey because they ran an ad, they expected it run one ad. They expected basically this ad to be a magic wand that sparkled over their business. Yeah. And made everything perfect. And they wanted an instant reward. Yeah. On a skillset that doesn’t provide instant rewards 99% of the time.

[00:18:40] Now, sometimes it will, but 99 times percent of the times it won’t. So that’s like business owner. Uh, number one. Now the variation of that, and usually business owner number one, might do it DIY. So they might try it themselves. Yeah, yeah, yeah. Not get the result and give up, but also business owner number one might go and get a marketing company to do it for them.

[00:19:02] And when they get the marketing company to do it for them, they don’t have a conversation like we are having now. They go, I’ve got a marketing company. I’m hands off. They can do all the work. Now I just sit back and I’ll watch the money roll in. But they haven’t sat down and said from the mark, the marketing company very rarely will say, what do you want to achieve?

[00:19:25] What quality of lead do you want to achieve? Who is the target audience? How many do you need? What are you prepared to invest? What do you want to spend per lead? They’re not doing the actual skillset. They’re just expecting the magic result. And that is why business owner, number one, And if they then give up there and then they are destined for a life in small business.

[00:19:46] Why are they destined for a life in small business? Because they are ignoring a skill set that would allow them to grow their business. And they are then going to fail. forever be locked in the business because they’re going to be investing time to get leads and client acquisition. Or maybe they go and they build their business via other sales people and they build it via other different methods, but they’ve ignored ads and that keeps them stuck for a while.

[00:20:09] Okay, so that’s business owner number one. Business owner number two, which is, uh, slightly different, run some ads and then all of a sudden. They get a result.

[00:20:22] Charlie: Yeah. And,

[00:20:24] Adam Stott: and, and I’ve seen this like loads of time. And if there’s like, uh, like lots of our clients listening, some of them will go, Oh my God, I’m, I’m business owner number two, right?

[00:20:34] Is they’re on an ad, they’re getting a result and they’re spending 10 a day, and they’re getting a result and they’re getting a result and they’re getting a result and they just leave this one ad running, churning

[00:20:45] Charlie: out, at the same budget,

[00:20:47] Adam Stott: at the same return, yeah, same budget, same return, churning out, and they go, the Facebook ads are not working as well this month.

[00:20:55] Yeah. And then they just ignore it or the Google ads or whatever and they just keep it running and they keep it churning. And they ignore it and they get a bit of business off it and then they get on with their business and they put a very, very lazy amount of effort into that. Um, and that’s why it creates that return.

[00:21:12] Now I’ve seen this with salons, I’ve seen this with, um, recruitment, I’ve seen this with, I’ve seen everything. Well our salon business owners are like, oh I can’t tell you. Some of the salons are very guilty of it, right? So to be fair, and it’s, and it, And, uh, very recently, one of our lovely clients, I won’t name her, but we sat down and I’ve, and this, she’ll know who she is, she’ll probably be listening.

[00:21:36] But then there’s hundreds, this has happened hundreds of times, so even if, if this lady is watching, she doesn’t need to worry because I’ve seen it hundreds of times. He had this ad, she’s running at 10 a day. It’s been running for an entire year. It’s created, she’d never tracked how much revenue it created.

[00:21:51] It created 72, 000 in sales over a six month period, investing 10 a day. Um, so over that she spent 1, 800 on the ad. It’s cost, it’s got a 72, 000 back. So the ROAS is humongous, but she’s never tracked it. She didn’t know it. Never doubled it. No, if she was putting 20 in a day. So she’s like, well, how do I grow my business?

[00:22:12] Well, spend more money. And, and, and like that is the easiest, easiest thing ever. It’s like, bang, we’re switching on a tap, more leads, more sales, more growth, but people don’t take the time to track.

[00:22:21] Charlie: working, like if you know that one is working, like the one that there’s one that we have that you don’t like, but it works so well.

[00:22:26] So we always double down on that one. Yeah, I do. There is one ad

[00:22:28] Adam Stott: that we run that I think is horrendous and I’m embarrassed by it, but the fact of the matter is it is an absolute money making machine.

[00:22:35] Charlie: Yeah. Yeah. And then

[00:22:36] Adam Stott: people look at like, ah, do you know what? Even somebody commented on this ad that we’ve got this ad that I run, that I don’t like.

[00:22:43] And we had this guy comment on it the other day and it’s for an event. He’s like, judging by how shit your ad is, I ain’t coming to your event. And I thought, fair enough, mate. If only you knew. Yeah, but this ad is making me like 40 times. Every pound again, I get 40 quid back. So I’ll take,

[00:22:59] Charlie: take a

[00:23:00] Adam Stott: bit of embarrassment on the design of it.

[00:23:02] Charlie: You’ve got to analyze your ads. You’ve got to be able to go in and see what ones are working, what are not.

[00:23:07] Adam Stott: So, so business number two, what have we done? You’ve, you’ve, you’ve dipped your toe in the water. You’re getting a good result out of it. But what you want to be is you want to be a business owner number three and business over number three.

[00:23:20] And this is where there’s a few things to be business owner number three. So what is business owner number three? Business owner number three is somebody that consistently runs ads. And consistently produces a return, a return on their ad spend that makes them money. Okay. That is what business owner number three looks like.

[00:23:37] Now how you get there and what this does is this brings you, just so you know the upside of being business owner number three. The upside is this brings you. a return on investment which allows you and it automates your client acquisition which means that you are removed from the process and you can get on with running your business and that’s what it brings you right the way you get To business number three a business on number three is first of all you have to take on an identity Yeah, and our identity is not just a business owner.

[00:24:09] You are a marketer if you’re a business owner You’re a marketer and being a marketer means that you take marketing seriously You are testing so one adopt the identity Test trial and that means you are going to test more, you know, instead of running one Facebook ad, like business owner number two, you might run 10 different Facebook ads a week.

[00:24:32] Yeah. And you might see the eight of them suck. And two of them are amazing. Yeah. Now we found two amazing ones. We take them to the bank and we keep going. And that’s essentially what business owner number three does. Now business owner number three, Absolutely decimates business owner number two and business owner number one, creates wealth, grows their business, creates amazing results.

[00:24:53] And look, what we do is we create business owner number three in gold circle, in inner circle. By teaching them this, by teaching them Top of Funnel, teaching them ads, teaching them business growth. That’s what happens with our mentoring clients. We create those business owners numbers. You’ve been there and done that and you know what works and what doesn’t.

[00:25:11] And I know the pain of business owner number one and the frustrations. And everything essentially is two paths. You know, you go on the right path, you create the right results, you go on the wrong path, you end up in the wrong place that you want to be for your business.

[00:25:24] Charlie: And like you said, like you can put money into it, but it’s got to be a good quality ad.

[00:25:27] Like people are going to have to relate to it and they’re going to want to buy from it. Like if you just put loads of money into a low quality ad, it’s not going to have a good return on investment. So yeah, it’s extremely important to, I guess, have a good, good quality ad as well.

[00:25:38] Adam Stott: Definitely. And I’ll give you a, I’ll give a quick tip on that.

[00:25:41] I said actually to another one of our clients the other day, I said, You know, someone’s asked me about a landing page and they’re like, Oh, why is my landing page not converting? You know, why is my funnel not converting? What you should do is you should show your landing page or your funnel to someone that has no idea about your business and what you do and you should get a stopwatch out and you should press play on the stopwatch and say, How long is it going to take you to tell me exactly what we do, exactly what the offer is and exactly what’s in it for you?

[00:26:16] And reality is most small business owners you could send someone to the landing page And they wouldn’t know they don’t know what the offer is. They don’t know what’s in it for them They don’t know why they’d want it And literally that landing page is doing nothing for your business to do what we call journey.

[00:26:34] You’re looking to journey someone through the process of discovering you, knowing you, liking you, trusting you, buying from you. That is what the journey, that’s what marketing does. Meet the client, Yeah, take him on a date, get to know him, get married, go to now, right? Take him home,

[00:26:52] Charlie: yeah. Well that’s brilliant, that’s covered some very good topics and a lot about how they can literally practically get started and what they need to be doing to advertise to the masses.

[00:27:02] So yeah, I think that’s a really good episode there. Today’s episode has been

[00:27:06] Adam Stott: about marketing conversations. How do you make money fast using advertising features? Funnels. And what are the exact steps you need to do? So if you are a small business owner, hopefully you found massive, massive value in this or maybe a medium sized business owner.

[00:27:20] Even if you’re a big old business, you can learn lots from this session. What I’d ask you to do, you know, we make these to help people like you. You know, we don’t run any ads or anything on these. We literally just make them to help business owners. So if you could find it within your heart to go and share this, um, with somebody that you feel would benefit, perhaps, you know, a small business owner that wants to make more money, get better with their marketing, get better with their ads, and just wants growth.

[00:27:47] Well, go and take a moment to share this episode. You can do a kindness to somebody else that Big thank you for being here today. Thank you guys. And if you have enjoyed the podcast, uh, go and give us a lovely review. Thank you, Charlie, mate. No worries at all. Amazing questions today, buddy. Awesome stuff.

[00:28:02] And make sure you’re subscribed, um, to Business Growth Secrets and we’ll see you on the next episode.

[00:28:07] Charlie: Cheers, guys.