Episode 396: Scaling Up: How Larry Walshe Landed Clients Like Adele And Rihanna


In the highly competitive world of luxury events and weddings, relationships are not just advantageous—they are indispensable.

In this episode, Adam engages into a fascinating discussion with Larry Walshe, an internationally acclaimed florist and creative entrepreneur. Starting his journey accidentally, Larry transitioned from musical theater to the floristry world, where he quickly established an empire renowned for its opulent designs and high-profile clientele.

From working with fashion houses like Dior and Valentino to servicing music icons like Adele and Rihanna, Larry’s success story is a testament to his tenacity, creativity, and business acumen.

Show Highlights:

  • Larry emphasizes the need for blending creativity with strong sales skills to excel in the floristry and events industry.
  • Building lasting relationships with clients and industry peers is crucial for sustained business growth.
  • Larry’s success is attributed to his ability to envision bold ideas and bring them to fruition, even under pressure.
  • Overcoming initial challenges through resilience and hustle can set the foundation for future success.
  • Maintaining a consistent, high-quality brand image through visual content can significantly impact business visibility and reputation.

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Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

[00:00:00] Larry Walshe: Could you stay up for 28 hours, make your fingers bleed, and could you make this all happen? Oh, I’ve done a wedding in 24 hours. I’d like to do a dinner for two at the Natural History Museum, and I’d like you to make it intimate. If you’ve ever been into that space, you know it’s enormous. It’s good for about 650 people for dinner.

[00:00:16] And I was like, okay, great. I’ve always produced to the same standard. I never started at one thing and then became good at what I was doing. I was good at it from day one.

[00:00:30] Adam Stott: Hello everybody and welcome to another episode of business growth secrets. I’m super excited today because the guest that we’ve got with us is a true business person that’s done some amazing things. We have a Larry Walsh who is the founder of bloom. He is an internationally recognized floristry expert and has an empire in that field.

[00:00:53] Works internationally in New York, works in London, works in Italy, all over the world. And has had amazing clients like fashion houses, Dior and Valentino among their clients, as well as superstars like Adele and Rihanna. This is somebody that knows how to build a business. This is somebody that knows how to deal with high value.

[00:01:16] Top quality, ultra high net worth individuals. So I’m sure that there’s going to be a massive amount of business growth secrets that you can extract from today’s episode. So big welcome to business growth secrets, Larry. How you doing my friend? Good. Thank you. Thank you for having me. Pleasure. Pleasure. So really excited.

[00:01:35] We’ve had this you know, lined up for a while. We’ve been really excited to bring you on. And one of the reasons is, you know, looking at your Instagram, the quality of what you do is outstanding. You know, we’ve had a lot of people in events, we’ve had a lot of people that in Flory and all these different areas, wedding planning come and, you know, be clients of ours.

[00:01:57] So bringing somebody that really is at the top of the tree in that industry is gonna be awesome. So I’m sure they’ll be excited if they’re listening as well. I’d really love to get to know. how you built the business that you’ve built and understand the steps that you’ve taken. So if you were to take us back to the beginning of you becoming an entrepreneur, what did that look like?

[00:02:18] What were your ambitions and how did you get started out?

[00:02:21] Larry Walshe: I mean, to be quite honest, it was all a bit of an accident. When I started, I was working for a catering company. That was an accident in itself. A friend of a friend was like, Oh, I know somebody who needs some office help for like two weeks. Do you fancy just popping in?

[00:02:34] And. Prior to that, I’d actually worked in musical theater. I’d been on the stage. I was a performer and I’d had a really bad accident, had to come up with a career plan number two. And in that moment, I dotted through loads of different jobs. I did retail. I flew for a little bit. I kind of bopped here and bopped there.

[00:02:54] And as people in my family were like, when are you actually going to work out what it is that you’re doing? And I was like, well, I had plan a. I already had plan A. I trained in plan A. I was very good at plan A. Coming up with plan B might take me a little time. And so I was bopping around doing anything that was kind of like on offer at the time and just trying to kind of work out which next bowl of porridge was, you know, absolutely going to be right for me.

[00:03:18] And I sat in this catering company and I became that desk that if you wanted something more than just food, if it was like, Oh, could you organize this? Oh, could you find to be that? I was like yep. I can absolutely do that. And I’d already kind of sat as a somewhat like frustrated creative. My dad was a painter.

[00:03:34] I definitely knew that there was something in me. I was quite musical. What else could I do that wasn’t say utilizing my body? What else could I do to express myself creatively? And in that path, I just didn’t have the answer to it in that moment. And I sat in this office and then suddenly realized one day when somebody had called with about three days notice and said, I’d like to do a dinner for two at the Natural History Museum.

[00:03:59] And I’d like you to make it intimate. And if you’ve ever been into that space, you know, it’s enormous. It’s good for about 650 people for dinner. And I was like, okay, great. And I sat there doodling and I was like, okay, working up a little design idea. I sent this over to a florist who then sent me back a very large invoice.

[00:04:20] I put it in front of the client. I got everything agreed. And in that moment, I realized that somebody there was making seven times my annual salary. And if only I knew how to put A and B together, then why couldn’t I just do that? I equally sat in a space where I was organizing other events for corporate and private clients, and I just constantly felt unenamored by what actually I was getting in return.

[00:04:47] The level of creativity, the level of design service that I was receiving as the client, as the producer, as the person pulling that together. I was just really disappointed by it. Now, I come into this industry with absolutely no expectation, no experience. I had no clue of what was there. I had no idea people spent this kind of money on a wedding day.

[00:05:08] No clue. Didn’t even know there was this industry that existed until I was in it. But once I was in it, I was like, there has to be a better way of doing this. Like, why am I being sent an Excel spreadsheet with a lot of very big numbers on it? And very little else. Why am I begging to get a photograph out of you to see what something’s going to look like?

[00:05:30] If I were, for example, like, an interior designer, or if I were renovating my home, you would get plans and drawings and renderings and samples and swatches. I was like, why can’t I? Can’t I get that here? I’m spending the same money. Yeah. Just because it’s temporary. Why should it make a difference? And in that moment, I just thought, if I think I can do it better, then let’s go put your money where your mouth is.

[00:05:52] Like, what have you really got to lose? So I used to get quarterly bonuses from the place that I worked in. I got 500 pound vouchers every time I hit my sales target, which I always hit. So I saved them all up. And I booked myself onto a flower course and I took a two week flower course. Came back to work, handed my notice in, sat at my dining room table with 500 in my back pocket, and went, this is what I do now.

[00:06:18] Adam Stott: And in that moment, because that’s a bold step, were you afraid? Did you have doubts? Was there anything that you were worried about? Or were you excited? What was the kind of feeling in that moment for you?

[00:06:32] Larry Walshe: Absolute, yeah, absolute horror. Absolute horror. But I think it was interesting. If I did that when I was 26.

[00:06:46] And I think if you asked me to do it today, would I? Probably not. I think your 20s are about kind of taking risks and making those leaps that you might not particularly overthink, or you don’t necessarily have quite the same commitments and things that you might do latterly. And I think, It’s very interesting looking at that space because I was absolutely scared.

[00:07:10] I had no way of paying the rent. If I didn’t make this work, I was out

[00:07:14] Adam Stott: backs up against the wall.

[00:07:15] Larry Walshe: Yeah. I mean, I had nothing funding me. I had no person able to protect me. I had no safety net to fall on now, whether that was actually just a really good driving factor for somebody who. innately is very good at sales.

[00:07:26] Adam Stott: Yeah.

[00:07:27] Larry Walshe: You’ve got absolutely no room for error. So you’ve got to make it happen. You’ve got to make it work. Possibly.

[00:07:33] Adam Stott: And where did your first, so you now you’re sitting there you’ve got your 500 pound, you’ve got your idea, you’ve done your course. How did you go and get your first deal with your first client on board?

[00:07:43] What did that look like? What did you actually, what were the steps of getting your first few clients at the beginning?

[00:07:48] Larry Walshe: Luckily, in that kind of respect, I had spent time working in the industry. So I was aware of planners, producers, other vendors. I was familiar in that territory. It’s not like I walked into a space and had no clue of where I was at.

[00:08:02] So I took that little black book and I called it. And it was very actually. illuminating to see people that I was actually really quite scared of calling that I thought, Oh my goodness, this person’s going to hang up on me. They’re like literal legends. Yeah. And you’re going to be like, there’s no way they’re going to work with somebody who’s just got going.

[00:08:21] They were some of the warmest out of absolutely all of them. They were incredibly sweet and say, met me in Claridge’s for a cup of coffee that I then paid for and wondered if I could afford to. But yeah, They were very, I mean, they weren’t using me, they weren’t booking me, but they were like, good for you and very motivational.

[00:08:38] But in that moment I called upon all of those resources to start putting out into the universe. what I was doing, but I think equally I’ve always produced to the same standard. I never started at one thing and then became good at what I was doing. I was good at it from day one. My only issue really was the fact that I couldn’t get people necessarily to commit to buying into it because I had no track record.

[00:09:03] So then it was just a case of convincing them in that moment to kind of go, well, actually take a leak. Let’s go with something new. Let’s bring something fresh to the table. Let me show you what I can do.

[00:09:13] Adam Stott: Hey, everyone. Hope you’re enjoying the podcast. We’ve got a free training that I’m doing right now online from the comfort of your own home called stand out brand.

[00:09:22] What this does is it shows business owners how to get noticed on social media, stand out. Get more leads and get more sales. So if you want to make more money in your business, head over to adamstop. com forward slash SOB. That’s adamstop. com forward slash SOB and join us on the free three day workshop, stand out brand.

[00:09:45] Was there a turning point at the beginning? Was there a deal or a conversation or you just felt like now? I’m moving in the direction that I want to move into. Do you feel, or do you feel it was many little steps, or do you think there was one thing that changed the trajectory?

[00:10:04] Larry Walshe: I wouldn’t say for me that it was one thing that pivotally changed it.

[00:10:08] I remember one of my first ever jobs was actually, it went straight into hello magazine. It was for Jodie kid. It was her wedding. And I thought in that moment, I was like, Oh my God, that’s it. I’ve made it. I was like, well, this is fantastic. And I mean, I got paid. not a lot of money to do that project.

[00:10:25] And I thought, Oh, okay, this is it. This is it. I had all planned out and every piece of profit that I made from that job, I took to a PR agent and I was like, I have just got celebrity client. And then I did this mail out to the whole world to let them know that I had done this. And I’m looking back on it now and I’m cringing and I’m like, why on earth would you ever have done that?

[00:10:46] But I think that it was a case of nipping away. Bit by bit and for about six years and I remember one day sitting in my office and this is just where I had noticed that shift I noticed that the phone was ringing and I wasn’t hustling for it because before I was the new kid I was the new kid on the block and I hustled I picked up that phone every single day I went and I would sit in front of you I would say I’d love to introduce myself to you and I would convince you why I was You needed me.

[00:11:21] Why? You should stop using somebody you’ve used for, I don’t know, 5, 10, 15 years, and you should give me a go. Now, I mean, I hustled. Thankfully, the product, to a point, also speaks for itself. I was good at what I was doing.

[00:11:35] Adam Stott: Where do you think the passion, so it’s You know, having interviewed many hundreds of great entrepreneurs and been on this journey myself, it’d be really interesting to get your perspective on when you were hustling, you know, did you always have a belief about the outcome that you were going to achieve?

[00:11:55] Or were you just literally just every single day, just hustle? And how important was that to get you off the ground in your mind?

[00:12:02] Larry Walshe: I mean, I think it’s literal fear. It was, if I don’t do this, I have nowhere to sleep. Yeah. There really wasn’t a choice. I mean, the other choices go back to doing your nine to five job or something where you’ve got the security, but I didn’t want that.

[00:12:16] I wanted something that allowed me at least the opportunity. If I excelled to hopefully get something a little more out of it. Yeah. I was otherwise putting in 15 hour days for a company that I earned. No overtime. I got nothing extra out of it. I was doing it because I loved it. But in that moment I was like, there has to be a fairer way of doing it.

[00:12:36] It’s like, if there had actually been a slightly fairer level of compensation for the work I was putting in and for the money I was making for that company, I might have never left. But I, in that moment, I was like, I have to be able to do something that betters myself.

[00:12:50] Adam Stott: If you were to balance it off and you said, right, what we talked about here already is Quality of products, thinking outside of the box, you know, you’re not thinking inside the box you’re tearing the box up.

[00:13:00] You want to do it differently, completely the creativity and resourcefulness. So that’s obviously a big plus. And in the early stage of your business, being good at those things is really important. And on the other side of it, you’ve got the hustle to go out and have the conversations, make the offers.

[00:13:15] On the balance of it, which do you feel of the two were the thing? Would you say it’s 50, 50? If you were percentages, would you say it was 60, 40? How would you look at those two elements in terms of the ingredients for you lifting yourself off the ground and getting going?

[00:13:32] Larry Walshe: I mean, I definitely think the ability to be resilient, to put yourself out there and to go and hustle, I think is probably leading the way, you know, ultimately it’s a bit like I always say flowers, for example.

[00:13:46] Everyone can do them to a point, you know, yeah, fine. Okay. I know how to arrange that. I could be a little less, but if I look at it against other people, if I look at it against other florists, the product to a point, it’s the same. Yeah, you could all give us the same roses to work with. It’s then what you do with them that differentiates you.

[00:14:06] Therefore, for example, like it’s the accessories. It’s the things that you put with that, that either elevate it from something that looks nice to something that looks incredible. Yeah, the quality level that goes into something. You can see the difference in that. That’s like buying a piece of custom furniture rather than popping down to a homeware store.

[00:14:24] And that being said, I think the actual product, it needs to be good. That’s unquestionable. But probably a good 70 percent of that out of 100, I’d say, is actually having the resilience to Be willing to put yourself out there and just be knocked back and give it a go.

[00:14:43] Adam Stott: It’s so interesting that you said that, because you know, that’s exactly what I say to my clients at the beginning, you know, 70 percent is about new relationships, new business, new conversations, new offers, you know, 30%.

[00:14:57] Is that product excellence and making sure what you do is really great. It’s so interesting that you came up with those exact same numbers. Cause you have the best product service in the world. And you obviously got a very good product, which is why I should question. But if nobody knows about it.

[00:15:11] We’ve got a problem, haven’t we?

[00:15:12] Larry Walshe: Well, exactly. There’s no point being anyone’s best kept secret.

[00:15:15] Adam Stott: Absolutely. So, so you get to the point now where the phone’s ringing, you’ve got the phone ringing, you’ve got people wanting to do business with you. How does it start to level up then in the next stage of your business?

[00:15:27] How do you go from being the hustler you know, the flower hustler going out there, making it happen to being the person that gets the phone call to do it? Adele’s event or to do Rihanna’s event. How does that happen? How does that transition happen?

[00:15:42] Larry Walshe: I mean, I hate to tell you, but it’s really just luck, being in the right place at the right time, things like that kind of phone call, literally.

[00:15:49] Adam Stott: Or is it relationships? Because each one more than likely came through a different relationship, but you kind of leveled through, would you say?

[00:15:56] Larry Walshe: Some, I mean, specifically, actually, that particular one really was luck. Somebody in California who was sat at the end of a desk that needed something doing had Googled, found me, picked up the phone, and like, that couldn’t be more serendipitous.

[00:16:10] But definitely, I always see every relationship I’ve ever gone into as being hopefully a lifelong journey as something where I don’t walk into a potential opportunity with somebody and look for the one project. I look for a relationship that could go beyond that. That means that I’ll get repeat business time and time again.

[00:16:32] So I’ll look to work with other designers. I’ll look to work with producers planners, but also I’m then going to sit there and go, well, how can I best represent you? So that not only am I looking after your client, but I’m looking after you also in return. I’m going to make sure that in. An industry that’s very singularly driven, i.

[00:16:51] e. if it all goes well, hopefully, you only get married once. I have to be mindful who my client is. Now, obviously, I need to make sure that person’s incredibly happy because they’re the person paying the bill. But at the same time, I’m also trying to forge really great relationships, even just with the other vendors that I work alongside.

[00:17:08] Lighting companies, production companies, cake makers, anything that you can think of. I try and be a good human and to also work with them, work as part of a team and find a way to support what they’re doing in the best way possible. And say, as a designer, I’ll call them and ask them what they’re doing if I’m not privy to it.

[00:17:26] What can I do to support you? Is there any way I could make your product look better?

[00:17:30] Adam Stott: Yeah, I love that. So do you have a set of principles that you mentioned one or two there, but in your mind when you go into a new relationship and you’re building that long term relationship, are there some principles that you feel that you follow for that?

[00:17:43] Larry Walshe: I remember somebody saying to me a very long time ago, people buy from people that they like.

[00:17:49] Adam Stott: Yeah. A hundred percent. Yeah.

[00:17:51] Larry Walshe: Sounds very obvious. But I also remember that I did a very small stint working for Hermes and I did a training course before I went in there as like a little Christmas temp.

[00:18:02] And they said, we don’t sell anything. We sell nothing in this store. We show customers what we have and they buy it themselves. And I thought that was fascinating.

[00:18:15] Adam Stott: Yeah.

[00:18:15] Larry Walshe: I thought it was absolutely fascinating because also a

[00:18:18] Adam Stott: very good lesson

[00:18:19] Larry Walshe: in that moment, I just went as an innate sales person. I just went, my God,

[00:18:23] Adam Stott: doing my research on you, I actually feel that’s definitely something that I saw you definitely show, you know, on your Instagram, you show what you do on your website, you show what you do.

[00:18:34] It don’t take a lot of research for me to. See that you do good work. That’s a really good principle, isn’t it? But

[00:18:41] Larry Walshe: also it’s one of those things that we sit here. We have a conversation. You’re planning a wedding. Talk to me. What do you want? You just tell me what you want. I’m going to go away and I’m going to show you how I interpret that in a visual language and how I would pull that together.

[00:18:56] But what I’m not actually going to do is worry about what the budget is. I’m going to be mindful and I’m going to have tried to find out from you roughly where we’re going because the last thing you want me to do is come back with something that costs 22 million when you think you might spend 100 grand.

[00:19:10] So that just wouldn’t be constructive for anybody, would it? It’s not good business. But once I understand roughly in what kind of world you’re working, I’m just going to come up with ideas that sit in and around that. Yeah. You could spend your budget. You could spend less, you could double it, because you’ve decided you want it, and I believe that’s your choice to make, not mine.

[00:19:32] Which

[00:19:32] Adam Stott: I like,

[00:19:32] Larry Walshe: so

[00:19:33] Adam Stott: has there been some examples, this is going to be a random question for you now, but very interesting. Has there been an example where you’ve done that? And you’ve gone and shown, how does that impact the expectation? So let’s say you sit down with someone and you’re doing their wedding, you’re doing their flowers, their furniture, all the stuff that you do and bring it all together.

[00:19:52] And they have this big bold vision and you show them that you can have this. And let’s say they wanted to spend quarter of a million pounds in their head. You’re showing them a million pound deal, right? And they’re like, okay, it’s a million pounds. It’s four times what I wanted to pay. How does that.

[00:20:09] Now put the pressure on you on delivery to make sure that delivery is exactly what they want. Like, how do you manage expectation with clients and really deliver on that expectation?

[00:20:20] Larry Walshe: It’s a really good question. I think it’s quite a tricky one to answer in terms of actually being

[00:20:27] Adam Stott: something recently.

[00:20:28] Larry Walshe: When

[00:20:28] Adam Stott: this scenario happened to me very recently, and that’s why the, where the question stems from, where I was shown something of vision that I bought into the vision rather than the project and I invested a hell of a lot more than what I wanted to, because I wanted the vision.

[00:20:45] Larry Walshe: Right.

[00:20:45] Adam Stott: And I was happy to do that.

[00:20:47] But then actually the vision was an overpromise, right? And so then that causes the expectational issue, doesn’t it, right?

[00:20:54] Larry Walshe: Absolutely. And so I think that’s where I’m struggling to almost answer that in one respect. I think we need to break that down. So first of all, I don’t promise things I can’t do. Yeah.

[00:21:04] Adam Stott: Yeah. These are the principles I want to get across. Right. So

[00:21:08] Larry Walshe: the first decision that I made, I’m innately a control freak. So let’s just be very clear. Like I have real trust issues. I have real problem with handing over control or trust to anybody.

[00:21:18] Adam Stott: So we’ll talk about how that impacts other things, but yeah,

[00:21:22] Larry Walshe: I mean, you and my therapist could have a lovely conversation.

[00:21:24] However, I think as the root of this and starting to answer that question, what I did from the very day dot. It was me, myself, and I was all departments. I was all things. And I still believe to this day that if I’m to ask anyone to do anything for me or with me, I need to be able to do it myself. I have to know how to do all of those things.

[00:21:47] I know how to do the finances. I know how to work the bookkeeping software. I know how to make every single arrangement. Now I’ve gone and actually shown it to florists that have worked with me as part of my team over the years who assume when they come in and work and they don’t see me touch anything.

[00:22:01] They assume I don’t know how to do it. And I’ve actually had a few of them turn around in the past and, you know, make a quick comment. And I’m step away. I know how to do all of these things. I’ll never ask you to do something I’m not willing to do. The difference being if I want this brand to grow, I can’t touch and do everything myself.

[00:22:21] We need a team, as you well know. So in that I’ve had to step back from things that I might like to do. As I tried to explain to them, because I was like, if I’m putting this wedding together today, I can’t get you the one for tomorrow. Yeah. So I’m trying to play a little balancing act of constantly keeping everybody employed here.

[00:22:41] Yeah. So yes, I don’t necessarily have that luxury to be able to do those things. But intrinsically, if the worst case happened in any part of my business, I can step in and run it. Yeah. I can’t have somebody have that much control over me to for me to not know what’s going on. So I think that first of all starts to make sure that then you don’t necessarily over promise something that you can’t deliver because you actually know how to do it

[00:23:08] Adam Stott: knowledge of exactly what you’re doing.

[00:23:11] You

[00:23:11] Larry Walshe: know how to do it. You know what you’re capable of. I do equally though. and always have done from day dot. I’ve sat in meetings and I refuse to limit my potential by what I already know how to do. So we could be sitting and having a conversation now, you could say you want to coat this entire ceiling of this room that we’re sitting in flowers.

[00:23:32] I might never have done that before. Have you? Many times. Many times.

[00:23:39] Adam Stott: And would you use real flowers for that?

[00:23:41] Larry Walshe: Yeah. Always. I could do. Yeah. I could do it in silk. It, you know, it depends on the situation, the environment and what’s going on there. But for example, you kind of go, yeah, okay. Everything’s in, everything’s kind of environmental, i.

[00:23:52] e. how long have I got to do it? How many people can I bring in to do it? How much can you afford to invest into this moment? And then you kind of tailor a response accordingly. But I refuse to work out in one respect, like, do I know how to do that yet? No. But I know the principles of how. much I’m going to need to charge to make that viable.

[00:24:13] You’ve got a

[00:24:13] Adam Stott: lot of vision there, right? You know, and you must have for this role. Is that the part you enjoy?

[00:24:20] Larry Walshe: Yeah. That’s the part where as the creative that was frustrated, I finally found my medium, because to me, and my dad had told me from a very early age, I was never going to be a painter or a draftsman.

[00:24:32] He was an excellent oil painter. And he was like, you haven’t got the patience for it. You can’t do it.

[00:24:37] Adam Stott: And I

[00:24:37] Larry Walshe: was like, okay, we’ve only had one art lesson, but sure. I haven’t fathomed perspective on round one. But to that, I don’t have the patience for things like that. I’m innately, I have to see fast reward.

[00:24:50] I have to see results quite quickly. I’m very willing to go intensively into working and working incredibly hard to get them, but I have to see something. So like me exercising at a gym, if I haven’t lost weight by the time I’ve left, like I’m so over

[00:25:04] Adam Stott: important in his speech. in your mind to an entrepreneur?

[00:25:09] Larry Walshe: I think the thing is, I feel like those people who sit back and try and fathom out an entire plan that’s fully fleshed out, that’s really well considered, that has all of the details in it, probably never get to where they want to be because they never actually just do it. I’m much more let’s just jump feet first in, let’s have a rough awareness of where we’re going, but let’s also just know that there are going to be things that we need to establish and learn across the way that we’re just going to deal with.

[00:25:36] You know, you’ll get through it and

[00:25:38] Adam Stott: the people that work with you on these types of projects and they how would they describe you when you’re working on one of these projects?

[00:25:45] Larry Walshe: I’m actually surprisingly quite calm. I really I’m quite calm that I’ve learned in the last decade, but I think we’re back in the beginning.

[00:25:53] I think that’s where you’re balancing that line of. You have vision. Can you definitely deliver it? There are definitely moments where you’re coming, say, close to that wire. Yeah. Can you get that in a room in an hour? To know we’re on minute 55 at this point, it’s getting a little hairy. Can you do that?

[00:26:15] And I think I used to probably Process and

[00:26:19] Adam Stott: closer to the wire than you would now, right?

[00:26:21] Larry Walshe: Absolutely. Definitely. I’ve refined. Of course, I’ve refined those processes. Therefore, I can afford to be calmer because the machine that is our brand now knows how to get into those spaces in and out. It’s been tried and tested, but I did a lot first.

[00:26:36] I did a lot of pushing the envelope because, and still today, if I walk into a palace and somebody says, you’ve got 45 minutes to set this wedding up I refuse to let that inhibit me. I’m like, but what do you want me to do? Tell me what you want first. I’ll go away. I’m not stupid. So then I’m going to go away and go, right, well, they want all of this and I’ve got 45 minutes.

[00:26:56] But instead of giving you say three things out of 10 and being like, That’s what I know I can give you probably going to give you six because I want to challenge myself to in this same thing, because that to me is professional development.

[00:27:12] Adam Stott: Absolutely. And when you’re dealing and you’re doing these things, how actually we’ll get to that in a minute.

[00:27:19] I want to talk about difficult people and dealing with difficult people. But before we do that, When you started out with 500 pounds and you’re starting this business that goes on to be, you know, a business worth 10, 12 million pounds with multiple different functions is international. And you go on that journey, you know, you probably had a bit of a vision about what was big and what wasn’t big.

[00:27:40] What’s the most now expensive. Job you’ve done today or as a guide, like a big job, what was one of the biggest jobs that you had in terms of monetary value or biggest job to put off at this stage?

[00:27:54] Larry Walshe: I mean, I recently worked on what was infamously probably one of the most noteworthy weddings to have taken place, I think was reported in a cost of 58 million euros which was in France.

[00:28:06] I did a. small part of that project. But collectively it’s interesting. There are some wonderful creative projects that you can have in that regard. There are other ones where I go and I look after clients that I’ve looked after since the day of inception.

[00:28:21] Adam Stott: When you started out with Did you ever see yourself working on a 58 million pound project?

[00:28:26] Larry Walshe: No, absolutely not. And I think also it’s interesting. I’ve, I’m always kind of quite financially driven, always have been as a person. I’m very target driven always have been as a person, but equally the one thing that I wanted to do in this space was just do a good job. I wanted to literally, and the promise that I made myself was that I want to be the best florist to exist.

[00:28:51] That’s all I wanted. What comes as a consequence of that is a happy consequence. I’ve worked. Very hard to sit there and be incredibly focused about being the absolute best in my industry, representing the industry for what it is, upholding those standards and sometimes pushing those standards and going, no, we can do better.

[00:29:11] Come on, because where one person leads the way somebody else then follows, and then you get an industry standard that’s accepted. And when I started, nobody would draw, nobody would draft something out and show you what it was going to look like. Nobody was providing the surface. Yeah, now everyone provides the surface because a few people started doing all of these things.

[00:29:30] And now it’s expected because all the clients got the phone and go, well, what’s it going to look like? But I’m proud of that. I’m proud of the fact that

[00:29:37] Adam Stott: works on that. You’re really proud of that. You pulled off that you, you know, something that you think that was like, That was the job. I looked at a few on your Instagram that look mega.

[00:29:47] Was there one job that sort of stands out to you that you’ve done that

[00:29:51] Larry Walshe: Yeah, there was one that I did that I think more for myself. I knew I was capable of levelling up. I knew I was capable of going into a seven figure flower bill. And not even just on other elements of design, which I’ve done time and time again, but just on flowers, getting over that hurdle that you kind of have that little like milestone, don’t you, when you’ve got

[00:30:15] Adam Stott: that financial thermostat for someone to spend a million pound on flowers.

[00:30:18] Right. That’s a lot of money. So you

[00:30:20] Larry Walshe: kind of, you go, well, I would, it’s also just, you know, as the salesman and you kind of go, right, well, if I’ve done five figures, I want six. If I do something in six figures, I want high six figures, then you want seven. So that was the kind of. back of my mind. One day, that’s what I want to try and hit.

[00:30:36] This opportunity came around, but I was actually given six weeks to rescue a project and a wedding that had been in the process for three years with another designer. And they decided they were having some difficulties and they wanted to make a shift and they said, could you do it? Absolutely, I could do it.

[00:30:55] But I knew I could. I knew I could. All of the things that were those variables sitting in there, I knew I could overcome them. I felt very confident. But I haven’t proved that yet. Because as with anything, if you’re going into it for the first time, you’ve got to find somebody that will let you push that little moment, with trust that you might have a reputation of sorts, but you haven’t got there yet.

[00:31:18] But I just knew that I could absolutely do it. Equally, of course, they eventually turn around and go, great, okay, crack on. You’re like,

[00:31:26] Adam Stott: yeah, big breath. It’s gonna be interesting. What does a million pound flower bill end up looking like? Quite a lot of flowers. Yeah, quite a lot of vision for us. What does that picture look like?

[00:31:37] Larry Walshe: This was the front of a very well known iconic building in the UK dressed looking like mother nature had taken over and invaded what was going on. You’d thrown said doors open and mother nature had grown in there. Also, we built and created a custom built chapel, people. that was out the back of this property that then led into a dining area.

[00:31:58] Like, it was amazing. It was a multi day experience. It was every area truly considered, and it was such a fantastic honor and opportunity to be able to express yourself that creatively, because equally as they’re creative in the room, you’ve got all these ideas. I’ve permanently got them. Now all I need is for somebody to want to buy them just so that I can have the ability to make them.

[00:32:22] So suddenly you’ve got somebody who’s like, yes, whatever you’d like to do, crack on. And you’re like, Oh, this is fantastic.

[00:32:31] Adam Stott: How happy would the people that bought that, that million pound flower arrangement?

[00:32:35] Larry Walshe: I mean, I’d say very,

[00:32:37] Adam Stott: they were happy. Yeah, they were. Yeah.

[00:32:39] Larry Walshe: Yeah. But that was one that equally I knew that a bit like when we look at.

[00:32:44] service versus product. I knew that my team were really good in that moment, but it was that experience that showed me just how good they were. Because in a very short timeframe, we had built an infrastructure on the estate of this property that was entirely temporary. We had gone through all the hurdles of getting everything from around the world that needed to be there.

[00:33:09] And then we delivered every single fragment of that. on time or early, hand in hand with other vendors that were part of that process. And actually it was probably one of the easiest jobs I’ve like ever done in that regard. It was like, as in not easy, smooth, one of the smoothest projects I’ve ever produced ever.

[00:33:26] And I still remember this to this day because it was one of the most enjoyable. I was calm. It was done. It was organized people through curve balls that you left, right and center. Yes. No problem. Get it done. Absolutely fine. Versus a much, much smaller. Wedding where you might only have a couple of people in your team for something like that.

[00:33:46] Throw a curveball there. It’s much bigger deal.

[00:33:49] Adam Stott: Yeah, absolutely. And you’ve done, you know, many high profile stars even work with royalty right on there. What is it? Because someone that might be watching right now might be a small business owner, you know, looking to build out their business. And this journey, I really like what you’re saying for the people that are watching, because there’ll be people that have limitations on what they believe they can charge limitations on what the type of clients they believe they can land, they believe they can get.

[00:34:17] What would you say to someone who’s a small business about leveling up in terms of the jobs they do, the clients they get going after those high net worth clients? What would you say some of the secrets for that would be for you in that area?

[00:34:31] Larry Walshe: I think one of the things I’m most mindful of is the consistency of whatever it is that you’re producing, being the very best at what you do, i.

[00:34:41] e. make sure that product is impeccable, that service is impeccable, because to a degree, organically, the next level will come out of that. You still need to be willing to hustle. You still need to have a bit of a plan. You still need to have a focus as to where you’re going with that. But there is an element of if you are the best at what you do, you will always be desirable.

[00:35:05] Adam Stott: Yeah,

[00:35:06] Larry Walshe: and I think that was one of the things that I kind of went actually

[00:35:09] Adam Stott: somebody listening because you’ve gone, definitely gone on that journey. How does somebody listen level up to that? You know, what’s your approach to improvement been in your industry? You know, you’re creative, but have you.

[00:35:24] Have you constantly been studying other people’s work? Have you constantly been getting trained? Have you had coaches? Have you had mentors? What approach do you have to that leveling up of the work?

[00:35:36] Larry Walshe: No. So I mean, actually in terms of, for example, like looking at what other people are doing, I actually make a point of not looking at what anybody is doing.

[00:35:43] And I think that was one of the healthiest things for me to do. At the beginning, I’d say for the first kind of like three, four years, I would. dive onto Instagram, I would see projects that competitors were working on, and I would feel like I was upset. Why didn’t I get that?

[00:36:00] Adam Stott: Why

[00:36:00] Larry Walshe: did nobody call me?

[00:36:01] Well, first of all, I was like, well, they don’t even know you. Why on earth did you think they were going to pick up the phone? They don’t even know you breathe. And whose fault is that? Yeah. Best kept secret. Yeah. It was like, that’s my poor marketing apparently. And I would suddenly then become really consumed by.

[00:36:18] What somebody is putting into the world. Oh my God, they’re working on this. Oh my God, there’s enough work for everyone. You don’t need to worry about this. Shut up and focus on yourself. If you spent that same energy focusing on what you are doing, you’ll actually get a lot more out of it. So I made a point of basically I removed it off my phone.

[00:36:34] Yeah. Now. I have other people to this day in my team that obviously are on Instagram. They’re on other platforms and they know what’s going on. So if they feel that I really need to know that somebody just worked for a particular person or someone just did this thing, they’ll tell me about it. Yeah. If there’s something really pretty they want me to see, they’ll show it to me, but I don’t allow myself to look because that takes me in a rabbit hole, which is unconstructive.

[00:36:57] I focus on what I’m doing, the clients that I’m working for, and I focus on developing and taking those. as far as they possibly can. So we would sit together, we will look at every idea, but we go through layers as part of a design stage that we don’t start talking about the minutiae, but let’s take every consideration in, obviously every consideration has a cost.

[00:37:21] So ultimately, I’ve probably upsold that job by the time I get to the end of it, from where I thought it was going to be at the beginning. But more, we’re considering together on a journey, everything you might like.

[00:37:33] Adam Stott: Yeah.

[00:37:34] Larry Walshe: You sure you want it like that? Or would you like that?

[00:37:37] Adam Stott: Have you had some nightmare clients where you just don’t know what I want?

[00:37:40] Oh, God, absolutely. And they’re just like, and they can’t get their vision or their communication across to you. And how do you handle those types of scenarios.

[00:37:49] Larry Walshe: To be fair, that’s a lot of the start of a process. Literally can be that kind of nobody sits down usually knowing what they want. You get it.

[00:37:58] Couple of clients who come with the book. Yeah. I’ve been collating this since I was eight years old. This is the dream. Thank you very much. This is what I want, but it’s pretty rare. And if we’re looking at that type of client profile, the type of client profile that can have anything that they want, they used to being in a scenario where they have exactly that they have every opportunity around them.

[00:38:18] They have freedom to pick anything. So they don’t know precisely what they want. They don’t know what they want yet until we’ve showed it to them as the line. But then that’s nice because it’s kind of my responsibility as a designer to then guide that and say, well, this is what I would like to put out into the universe.

[00:38:34] And part of my process is to understand, okay, the things you don’t want, we all know what we don’t like. So let’s try and establish what some of those parameters are. And then as we’re talking, like, where did you get engaged? Where have you been? What are your travels? What are this? And then suddenly I can start to build a picture.

[00:38:51] I can tell by the way you’re dressed, certain things you’re going to like. And I’ve actually spent the last 10 years really trying to refine my ability to read people. And I find it really fascinating to dive into the idea of investigating and developing kind of like abilities to read personality traits or human behavior, because that I think tells you a lot.

[00:39:15] Only as in, as a passion project, nothing formally but absolutely I read on it regularly because I find it really fascinating to understand as a salesman, how can you yield the result you’re looking for?

[00:39:30] Adam Stott: Because it’s very important.

[00:39:31] Larry Walshe: Absolutely. And I think for me I’m very acutely aware of somebody’s How

[00:39:36] Adam Stott: do you call yourself a salesman as well?

[00:39:38] No, but a lot of people wouldn’t, and a lot of people don’t, and a lot of people would not frame that. But I think that’s really important. How important is that for you to still keep that identity?

[00:39:48] Larry Walshe: I mean, very. It is, ultimately, it’s at the core of what I do. You know, I am selling a product and a service.

[00:39:54] Adam Stott: You feel that gives you an advantage? The fact that you have the identity,

[00:39:57] Larry Walshe: well, I think don’t deny what you are, but equally I’m a lot of things. I wear a lot of different hats, but at the same time, yeah, selling is a big one of those.

[00:40:05] Adam Stott: Yeah.

[00:40:05] Larry Walshe: If I didn’t sell anything, we wouldn’t have anything to make.

[00:40:08] We didn’t have anything to make. I wouldn’t be making any money and then I wouldn’t employ any

[00:40:11] Adam Stott: reason. I’ll ask you and sort of press that. As a many creatives don’t think like this, right? You know, and that certainly would hold them back if they don’t consider themselves to be.

[00:40:22] Larry Walshe: I agree with you.

[00:40:23] Yeah. I agree with you. And I think that’s one of the things I would say differentiates how I perceive myself as in, I still consider that I’m a creative, but I do understand that concept of being an artist and therefore attributing that and saying, because I’m an artist, I’m no good at business, or I’m no good at selling.

[00:40:42] Why can’t you be good at more than one thing?

[00:40:43] Adam Stott: Yeah, absolutely. You can. And that’s what I find interesting about the fact that you seem to be good at business and seem to be good at the numbers and sales and creative. How do you think you’ve balanced this out and learned it? Because I’ve seen, you know, we’ve trained thousands of business owners and many people are highly creative.

[00:41:01] don’t have those other traits often which can hold them back, right? Because they’d want the work to do the speaking for them. You know, when you talk about the Hermes show, you know, there, there would, what there is, which I love that comment, by the way, I think that’s really cool. I also think that people could lean too much into that and not going to have the conversations because they’re hoping someone’s going to come knocking at their door rather than the other way around.

[00:41:22] Right.

[00:41:22] Larry Walshe: I think it goes back to your point of 70, 30, 70 percent of this is sales. 30 percent is the product. So great. So if you’re the best artist in the world, maybe you’re sneaking a good, solid 40%. Yeah. What are you doing with the rest? Yeah. And I think for me, I’m probably not that creative slash. I know that there are other people who are more creative than I am.

[00:41:43] I know that there are artists who are better than I am. I’m that kind of like hybrid of, I’m pretty good at what I do. I’m pretty creative, but I also know how to sell that

[00:41:55] Adam Stott: and get it done

[00:41:56] Larry Walshe: and get it done. Get it over the line. You know, I understood that there were two things that I offered in this business.

[00:42:02] One is a product. And the other part of that service is not only the process that comes before it, but it’s the delivery of that. I knew that those things had to be treated in equal measure because there are different vendors that are my competitors, who some of them are incredibly creative. They could never get it in the time frame I could do it.

[00:42:22] There are other ones who are very good and just as good at me at getting things in. They’re not very creative, so it’s a bit boring looking. And I tried to hybrid the two and just be the best that I possibly could of those versions that sit between that to kind of say if you’re trying to constantly just be the best at each and every task you possibly do, You can’t really fail.

[00:42:45] Adam Stott: Absolutely. And with the people that you’ve had and worked with who is somebody that you’ve worked with? It was somebody you’ve, we say that you’ve done jobs for Rihanna, Adele, royalty. What are some of the jobs that you’ve done or people that you’ve worked with that you just got really well with?

[00:43:00] You mentioned Jodie Kidd being one of the first people. Is there someone like Rihanna that you had a great relationship with or Adele where you did their job and you just seemed to, they were amazing people. I think the audience would love to perhaps know about, you know, the insider secrets of these ultra net worth.

[00:43:16] Larry Walshe: I mean, I’m quite lucky in one respect that obviously I’ve had these opportunities, but also partly, I think the reason why I’ve always done well in them is because I don’t know who anybody is interesting, really don’t like my awareness for who people are is really poor. I don’t investigate anybody. I don’t suddenly Google things.

[00:43:35] When I get an inquiry, loads of my colleagues will be like, I’m looking this person up. I don’t. I literally, I go into everything. We are exactly the same person. Love that as well. We sit there and I just have a very straight conversation with you. I mean, actually, it’s not a name that anybody would recognize, but I sat at a dinner party famously and sat next to one of the world’s most prolific wedding producers.

[00:44:00] And I had no clue. And so I was like, hi, I’m Larry. And what do you do? And they were very sweet. And they entertained that little moment. And they answered my questions. And I had a very nice chat and I walked away and that was wonderful. And several years later, I then worked for them. And with my tail between my legs, I was like, everyone else is, how did you not know who that was?

[00:44:25] And I was like, But I go into all of those things just with a really nice rapport of just kind of being like, let’s have a chat. And in doing so, actually, I’m very lucky that almost all of my client base is actually really delightful. Like, I think you attract a lot of what you put out. And I think, although I’m about to go on a tangent, actually, one of those things, it’s actually really important is knowing.

[00:44:49] the product and the service that you’re providing, standing by that, and knowing that you will attract certain people, and also knowing that you won’t. I struggled for years not getting particular projects that I would be looking at, kind of, why didn’t I get that? Or I would have bid for it and I didn’t get it.

[00:45:08] And I was frustrated, but maybe that celebrity or that particular client just wasn’t the right dynamic for me. They want to decide something three days before the wedding. Well, that’s not going to work for me. So it might work for somebody else that’s willing to do it. And therefore, actually, that’s why they went to them.

[00:45:26] But what I think I realized is actually, I was really attracting the type of client that I wanted. Somebody who would allow me some flexibility to be creative. Somebody who would allow my opinion to be heard.

[00:45:37] Adam Stott: To my last minute, crazy off the wall demands that you just thought, Oh,

[00:45:42] Larry Walshe: I’ve done a wedding in 24 hours.

[00:45:43] Adam Stott: Yeah.

[00:45:45] Larry Walshe: And I will never do it ever again. But. I always say, I think that like, I think entrepreneurs are generally, to some degree, also quite sadistic. I think you’re willing to kind of almost be tempted by that. Could you though? Could you? Come on, Adam, could you just do this? Like, how about if I pay you this?

[00:46:06] Could you stay up for 28 hours, make your fingers bleed, and could you make this all happen? You’re like, I don’t know, but I could give it a go. You’ll never do it twice, because you now know you can do it. But in that moment, you’re oh, could you? Maybe. And so you’ll always try. And I think that’s also part of how you then push the envelope.

[00:46:26] Because if you constantly go back to what you know, or what’s a guarantee, or what’s safe, it’s going to happen. Yeah.

[00:46:31] Adam Stott: Yeah,

[00:46:32] Larry Walshe: you’re never going to push it further.

[00:46:33] Adam Stott: Absolutely. And in terms of what’s like looking ahead we had a good chat at the beginning about what you’re doing next. What, tell us a little bit about, cause we’ve got obviously the hindsight, you’ve got bloom that you’re a part of, and now you’re doing furniture as well, I believe.

[00:46:48] Is that correct? Tell us a bit about that.

[00:46:49] Larry Walshe: Yeah. So next week we’re actually launching elite furniture high, which is our new. furniture hire company specifically for the events industry. There hasn’t really been a lot of change and updates coming into that sphere for a very long time. And for the last couple of years, as we’ve been working on particular projects, I’ve been curating pieces, which are designer driven, custom made, custom fabricated, like beautiful pieces that you would actually want to put in your own home so that they can obviously be rented.

[00:47:18] for weddings, parties, celebrations, events. And for me, what’s very important is that the quality level that my client experiences is the same as what they would want to put in their own living room. Because why would you want something that looks less than just because it’s for a night? Therefore, we’ve been very careful to create something which is meaningful and which has a quality level that which aligns with our other brands, but equally is operating entirely independently.

[00:47:48] So we’re excited to be bringing that through as well as developing through globally what Larry Walsh is working on.

[00:47:55] Adam Stott: And who would who would be the right type of person for the furniture? Is it large scale events, including weddings and other areas? What would you say is the right person for that type of event?

[00:48:04] Larry Walshe: Very much somebody who’s design driven. So whether it’s big or small, you can take one piece, you could take a hundred pieces. So the actual scale of the wedding or party or an event really doesn’t matter, but it’s somebody who appreciates a design eye, somebody who appreciates a really beautiful bootclay piece of furniture, for example, versus something that looks like it’s just plain white with polyester trim to it.

[00:48:27] So. It’s something that we’ve been kind of curating beautiful things like House of Hackney, which is a place that has lots and lots of maximalist prints. We’ve curated beautiful pieces that you can jigsaw together there that feel a bit more like when you go to a private members club. It’s that beautiful sense of home, but it’s very stylish, versus something that you’ve seen at somebody else’s celebration where you’ve been there as a guest.

[00:48:48] Adam Stott: And where can somebody find out about that, Larry? Where would That’d be best for them to go.

[00:48:52] Larry Walshe: So websites a elite furniture hire. com and socials is elite underscore furniture hire

[00:48:59] Adam Stott: elite underscore furniture hire. And the last question I want to ask is a question that we ask everyone that comes on, cause we’d love to, to kind of, serve the audience that have been listening all the way through with just some last big tips.

[00:49:13] So, If you knowing what you know now, what business growth secrets or the most important business growth secrets, would you say it could be something that you’ve already said, and you know, you want to highlight and give that repetition to, it could be something completely fresh. What would you say to an entrepreneur, if you were coaching them or mentoring them to go and succeed in this industry or any industry, what would be your business, biggest business growth secret for them?

[00:49:41] Larry Walshe: Be resilient, don’t overthink it, and just keep going, because ultimately, if the product is good, if the service offering is good, you’re going to succeed, but do be reflective in that process, constantly look at what it is that you’re doing, don’t just be blinded by the fact that you love it, you obviously love it, you came up with it, or you’re offering it, you think it’s good, be objective, go into that space, is it though?

[00:50:09] Have a look at yourself against your competitors, who’s providing the best service, what could you possibly do that could push that a little bit further, and then just insist upon doing that, insist upon taking nothing less.

[00:50:24] Adam Stott: So what does insist upon doing that mean? How do you, how would you interpret that?

[00:50:28] Larry Walshe: So, I mean, for example, like, I always look throughout the year, but quarter one for us is always better. particularly slow in terms of actual projects. I always look at what other people are doing in that regard. I look at other competitors websites, but it might not be my direct competitor. It’s just somebody in my sphere.

[00:50:46] I look at what they’re doing there. I look at my own brochures, collateral things that I’m putting out. Does it look current? Does it look dated? Have I updated that with my best work? Is my portfolio now up to date with everything I just did this last season, as well as maybe a few personal favorites.

[00:51:03] Adam Stott: Yeah. And you’re always working on your brand, right? I think this is, how important has that been for you, your branding side?

[00:51:10] Larry Walshe: Absolutely crucial. Absolutely crucial. And you know, I famously within my sphere, I take with me to almost every project, at least a photographer, but if not just a photographer, a videographer also.

[00:51:21] Yeah. And I make that investment out of my own pocket that nobody else is paying for to have beautiful work. But I made a promise to myself that I wouldn’t say, just rely on maybe that there is a photographer on that event because there might be, there might not be, or they might not take work that I want to look at.

[00:51:39] Yeah. But also when I was identifying and really working on my brand, I felt there needed to be a consistency. So I use the same photographer again and again and again, because then actually all the work has a similar look and feel. Obviously each project is different, but as you say, from looking at my Instagram, you can then see something that looks and reads.

[00:51:59] Yeah, in a pleasing way,

[00:52:01] Adam Stott: right? So it’s got that signature feels

[00:52:02] Larry Walshe: comfortable. Whereas if you had six or seven different artists coming there, it’s all going to look a bit more disjointed. That shop window isn’t going to look necessarily as clean as it could. So I make that investment and I take somebody on every project, big or small.

[00:52:16] Yeah, because even on a small one, there could just be something really beautiful there that strikes a chord with somebody else. But it means that the portfolio I have to rely on and to use. When selling to my clients is vast. I’ve got tens and hundreds of thousands of images and things that I can show people.

[00:52:33] Oh, you want an example of that? I’ve got it. You want a bit of this? I’ve got it. Absolutely. But I can also reassure and make myself comfortable with any client because I’m like, look at what I just did last week.

[00:52:48] Adam Stott: I’ve really enjoyed the conversation. I think he’s been absolutely amazing. We want to thank you for coming.

[00:52:54] I think you shared some amazing tips and principles that people can really learn from just finally, where can people go and find you, Larry? If they wanted to connect with you, talk with you, or just check out some of your content, what’s the best place for them to go and see what you’ve been at, what you’re doing currently.

[00:53:10] Larry Walshe: Instagram is always the best place to see what we’re up to. So at Larry Walsh otherwise check out the website, larrywalsh. com.

[00:53:16] Adam Stott: Brilliant. Thanks again. I think it’s been incredible, such pleasure, you know, brilliant. And I’ll just say for everybody that’s been listening or watching a big thank you. If you have had some massive value out of this episode, go and tell us if you’re watching on YouTube in the comments, if you’re listening on the podcast, go and share this with somebody that is an entrepreneur or a business owner that wants to get some great value and build their business out.

[00:53:40] Big thank you. Really enjoyed our chat with Larry today. Let us know what you think in the comments. We’ll catch up very soon. Hey everybody, Adam here and I hope you loved today’s episode. Hope you thought it was fabulous. And if you did, I’d like to ask you a small favor. Could you jump over and go and give the podcast a review?

[00:53:59] Of course, I’ll be super grateful if that is a five star review. We’re putting our all into this podcast for you. Delivering you the content, giving you the secrets. And if you’ve enjoyed it, please go and give us a new review and talk about what your favorite episode is. Perhaps every single month I select someone from that review list to come to one of my exclusive Academy days and have lunch with me on the day, meeting hundreds of my clients.

[00:54:24] So if you want that to be you, then you’re going to be in with a shout. If you go and give us a review on iTunes, please, of course, do remember to subscribe so you can get all. The up to date episodes, peace and love. And I’ll see you very soon. Thank you.

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