Episode 428: How to Create a High-Converting Sales Funnel That Actually Works

---

As businesses seek innovative ways to scale, crafting a high-converting sales funnel becomes essential for success.

In this episode, Adam Stott talks about the art of constructing a high-converting sales funnel, a tool he has perfected to earn millions and accolades like the “Two Comma Club Award” from ClickFunnels.

Tailored for both seasoned entrepreneurs and newbies, Adam discusses five essential steps that guarantee improved conversion rates and increased sales. He talks about constructing effective landing pages that immediately grab attention with compelling headlines and clear call-to-actions and among many others.

Show Highlights:

• Start with a thorough market analysis to ensure your offer meets clients’ desires.
• Identify your client and tailor your services to align with their ultimate goals.
• Develop high-value offers that reduce resistance and entice action from prospective clients.
• Use strategic headlines, subheadlines, and proof elements to enhance conversions.
• Leverage multiple traffic sources and reinforce follow-up strategies to maximize sales.

Links Mentioned:

Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172

Adam’s website: https://adamstott.com/?el=Pod

Watch the Episode on Adam’s YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod

Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod

Join Adam’s network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod

Coaches, consultants, and business owners – lower your marketing costs, increase ticket prices, and get more high-ticket clients: https://3daybrandbuilderworkshop.com/start-here?el=Pod

Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

[00:00:00] Adam Stott: How to build a high converting sales funnel that actually works. We are gonna break down in this video five steps that I’ve used to get the Two Comma Club, two comma Club X do millions and millions of dollars in my own funnels, but I’ve now also shown. Thousands of our clients how to do the same thing.

[00:00:31] And if you were paying me to privately coach you a hundred thousand pound investment, these are the five steps that I would personally walk you through. So the first step that you need to get nailed in order to get your sales funnel converting is before you do anything, you’ve gotta assess the market’s desire.

[00:00:50] Too many people launch offers out to the marketplace and frankly. You know when they’re launching the offer, building the offer, it feels good. It sounds good, it looks good in their mind, but they’ve not even thought about the end receiver, the end user, how they’re gonna receive that message. So the funnel falls flat right from the start, and then they get frustrated.

[00:01:11] They’re like, ah, and they’re trying to diagnose what’s wrong. But actually the funnel strategy and understanding that the people that you are targeting. Is the first thing that needs to be done. And I would say to you that having done hundreds and hundreds and hundreds of sales funnels and thousands between myself and my clients, this is one step that is often missed or too little.

[00:01:33] Time is spent in this area. People wanna dive into the software, they wanna do this shiny bit. It’s like, oh yeah, you know, move this here, move that there, get this offer, right? Get it out to market. But they’re not really thought through. Does the market that you are targeting actually want what you are offering?

[00:01:48] And in order to do this correctly, they’re really just four questions, four steps that I’m gonna walk you through now, which are critical to conversion. Remember, this isn’t how to build a sales funnel because anyone can get on landing page and do it. This is how to build a sales funnel that works, that makes you money.

[00:02:06] And these four steps are the four steps you need to do. So the first thing, which is super important is understanding who is the client. Who is the client. And you’ve heard this and lots of people have told you to draw a picture. Name it Steve as Sally, this kind of stuff. In the past. I’m sure you’ve seen all that jazz, but the reason I want to know.

[00:02:25] Who the client is, is I want to tailor a message and an offer that absolutely magnetizes them and grabs them. We need an identity. So if you’re taking notes, write down identity. So what does this mean if I’m to say, Hey, attention moms with teenagers, you know, whether you are mum with a teenager or not.

[00:02:46] And that identity, if I’m building a funnel that calls the attention of mums with teenagers, is much, much more likely to convert. If I’ve called out the people, we want to target the right person with the right message at the right time, which creates the right conversion for your business. So instead of going broad, we go narrow.

[00:03:05] That’s step number one, who is the client? And that’s gonna be like our first step. So you should literally be writing out and jotting down, like, who is that client? And have they got an identity? Once we’ve got an identity, we’ve got something to work with because then we can move to that second step.

[00:03:22] What is that identity, desired outcome? And I don’t mean like their mini outcome. I’m like, what is their desired outcome? Now, of course you wanna match your product, your service, your offer. To that identity’s desired outcome. And when you can do that, it’s a match made in heaven. It just becomes so much easier if you know who the person is and what they want.

[00:03:46] Now, what you really should go for, I mean, look at this video for an example, is like how to build a high converting sales funnel. I know that if you’re watching this, more than likely you are a business owner that wants to make more money and you wanna make, get more clients. And if you do, just put clients in the, in the comments, that’s what you are, you are looking for, which is why I’m making this piece of content for you.

[00:04:07] ’cause by making this piece of content for you, I’m helping you with your desired outcome, which is to get more clients, which is the journey, no doubt that you are on. So when we know the desired outcome, it’s very simple. Next question, actually. Okay. Why have you not got that desired outcome? If that’s what you want, why have you not had it?

[00:04:25] You need to find out why have they not solved this problem already? And when you find out like what they want, why they haven’t got it, you are starting to craft something super compelling, which is gonna beat the difference that makes a difference. So we really wanna make sure that we understand those two parts about our target market.

[00:04:46] As I say, when we get into the cool stuff in a minute. All of the cool stuff you can apply, you can put in place and we can get that going. But if you don’t have the psychological edge in your offer, this is what most people miss. And when you understand your client better than anyone else, you can craft offers messaging journeys that are so compelling.

[00:05:06] Hey everyone, hope you enjoying the podcast. We’ve got a free training that I’m doing right now online from the comfort of your own home called Stand Out Brand. What this does is it shows business owners how to get noticed on social media, stand out. Get more leads and get more sales. So if you want to make more money in your business, head over to adam.com/sob.

[00:05:30] That’s adam.com/sob and join us on the free three day workshop standout brand. Now we’ve got two questions that specifically for you. Why did your target market, when they see the funnel that you are gonna build, the sales funnel you’re gonna build? Why? Should they take action? What is it about the thing that you’ve got for them that they need badly?

[00:05:54] Now, what I like to do is I like to make any of my funnels a complete no-brainer. I want to lower the resistance because I want to get new people that have not met me before, that don’t know me before, perhaps haven’t experienced me before. I want them to like have everything to gain. I want ’em to have nothing to lose.

[00:06:10] One of the funnels that we’ve used that got us the Two Comma Club Award from ClickFunnels, the two Comma Club X Award from ClickFunnels, which is over 12 million pounds worth of of sales, was a free event funnel. So we offered, I. People the opportunity to come and join us at a free event. Now the question is, do you have the elements of an offer that wants to get people to take action?

[00:06:30] As we go through this process, we’ll start to discover the answer to that more. Now, the next thing, what is it about yourself that makes people want to take your offer? Because a lot of the time. People will be seeing you for the first time and if you’re seeing me for the first time, write first time in there so I can see.

[00:06:47] And you know, that’d be really cool if this is the first time you’ve ever seen me listen to me, that kind of stuff, because that will happen to you as well. People are gonna meet you for the first time and they’re sizing you up. They’re like, whoa, you know, what has this person got to add? Why should I choose this person over somebody else?

[00:07:01] And you know, lots of people resonate with you for your style. They’ll like your style. That’ll be one thing. They’ll like your credibility. If you have credibility. One of the things I like is. I only talk about what I do. So I do business, I do funnels, you know, that’s what I do. I do marketing, you know, I hold events.

[00:07:20] I help businesses grow. So that’s what I talk about. And really what I like to do in this is I just like to give evidence. Evidence that you’ve done the thing that you’re talking about and you’ve helped other people do the thing that you are talking about. So those are the first four steps. Just a quick recap.

[00:07:36] Market desire for your offer? Who is the client? What is their outcome that they want? What stopped them from getting the result in the past? Why are they gonna take action? Why is your thing your widget? Awesome? Have you reduced the amount of resistance to come into the process? And why you? Why are you the person to make them the offer?

[00:07:56] Take ’em on the journey, get them the result, and you wanna demonstrate the proof for that. So now you’ve got those and you’ve got those written down. Let’s jump into the next step, which is step two to getting your sales funnel actually working. Like I have seen through training thousands of business owners just like yourself.

[00:08:12] No doubt watching this. There are a few mistakes when it comes to mapping out the journey. So what I want to tell you is exactly what I do like this is proprietary. Behind the scenes how I build funnels the same thing every single time is that I map the journey. There are a number of steps that happen through the process, so let’s explore those steps.

[00:08:33] The first thing that has to happen. We have to be getting them to opt in and give you their email address, their name, their phone number. Now, the way that you reduce resistance and get more people to opt in is by doing those first steps, knowing who the client is, knowing what their desired outcomes are, knowing what’s stopped them, knowing why you, why they should take action, and making them an irresistible offer.

[00:08:57] The first diagram is you have to remember that every single person that hits your funnel for the first time. They’re icy cold, they’re frozen, and they’re a bit skeptical and they’re, and I don’t really know. They’re coming to see a landing page for the first time and they’re kind of checking things out, and they’re not sure if it’s right for them or not.

[00:09:16] So we really need to communicate a couple of things very, very quickly to get their details. We first of all need to communicate that we know their desired outcome. We know what they want. Now. People have not got time in today’s world to scroll. People are not gonna scroll through your funnel to try and figure out if you’ve got what they want.

[00:09:36] They’re off. You know, you’ve got three seconds to actually make an impact, and they land on your funnel. If they can’t see that this person’s got an answer that I need to my solution and my problem, I’m going somewhere else, and you’ve got the answer that has stopped him in the past. Remember in our prep session.

[00:09:54] We said, Hey, what’s their desired outcome? What stopped them? Now we’ve got those two things, what their desired outcome is and what stopped ’em in the past. We can now craft a message that’s very fast, very easy, and can really communicate with ’em. So I’ll give you an example. Let’s just say that you were talking.

[00:10:14] Uh, social media, I mentioned social media one, it, it, it could be quite as simple as, Hey, are you looking to use social media to get more clients coming into your business? But you’ve tried and fell before, spent money on ads that didn’t work, and now you’re really frustrated and doubting whether it even worked for you.

[00:10:31] It’s like, okay, so they know my desired outcome, which is I, I want clients from social media and they know that I’ve tried before. And I’ve run some ads and they didn’t work. So then with those statements, I can then say, with our four step process, we can show you how to go from never having success with social media, to frequently getting a steady flow of new clients in just four steps.

[00:11:00] Opt in now to watch this 25 minute video breaking down the four steps. They’re gonna get you amazing results. For example, that isn’t the exact one where you run, but I know that that would work because it’s very clear. We go dream outcome, what they want. We remove the block. And we tell them that we got something for ’em for free, which is four steps, which you can show ’em how they’re gonna get those clients.

[00:11:23] You could do that with a video, you could do that for a webinar, you could do that for a live event. You could do that with a lead magnet. You could do that with a free giveaway. You could do that for PDF, do the ebook. Lots and lots of different options. But bear in mind, at this stage, I’ve not asked for any money.

[00:11:35] I don’t ask for any money. I want to build a relationship with the cold audience. So we have got our first tick. And, and by the way, is this simple. This is simple, right? As long as you did that first bit that I told you to do. This is super simple. We’ve made progress and what’s happened is you’ve taken someone cold and we have warmed them up.

[00:11:56] Now, at this stage, we need to do two things. One, we need to. Fulfill our promise. We told ’em we were gonna give ’em four steps, whether we were gonna give ’em four steps on a webinar, whether we’re gonna give ’em four steps on a live event, whether we’re gonna give four steps in need, but whatever it is, we need to give them what we said they were gonna give them.

[00:12:13] And we need to fulfill our promise. Why do we need to do this? Well, the whole point. Of your sales funnel is to build KLT, which is no like and trust. And if you then give me your email, your phone number, and I don’t give you the four steps, that’s gonna break the trust in the relationships. Now we’ve gotta deliver on our bold promise.

[00:12:32] We’ve got to excite them. About how using in this instance, the four step, and by the way, why do you wanna use this? Because look, when you get a sales funnel working, you’ve done the hardest thing to do in business. You’ve got yourself a flow of new clients coming in, and when you’ve got a flow of new clients coming in, you can build a team to do the work so you can start to earn more money, work less hours, enjoy more success, and be very excited about the future.

[00:12:59] This is the playbook. This is the step by step. This is the process that can get you to where you need to go. So now we’ve got the bold promise delivered and we’ve started to excite them. We need to give them an action step. Now, that action step depends on what your offer is. For many of you, it would be an action step, like book a call so someone can actually have the opportunity to book a call with you, and now when they come to the call with you.

[00:13:26] Guess what? They’re not frozen cold anymore. They’re actually got their promise. They’re excited. They’re like, ah, yeah, this is cool, man. This, this, this is really great. So now we need to invite them to this action step, which is what do they do next? So in this instance, we’re gonna say, book a call. And when they come into the call, imagine this, the people booking calls with you.

[00:13:49] They know who you are. They like you. They’re beginning to. Build trust with you because you’ve delivered upon your promises. They’re starting to understand that you’ve got some great value, uh, to add because you’ve demonstrated that and they’ve spent some time with you, whether that’s on a webinar, whether that was on a 20 minute video, whether that was reading your, you know, your book, whether it was a VSL, all of that cool stuff.

[00:14:10] They’ve started to build that relationship with you, which is taking them on the journey. And really what you’re doing is you’re just warming people up, right? You took ’em from here where they’re cold. Now they’re a bit less cold and they’re starting to understand. They’ve took the action step because you’ve delivered, and now this is where you give, this is where we’re getting to the secret source stuff.

[00:14:29] This is where you give what you call, what we call your demo of power. Now, interestingly enough, I’ve made a couple of other videos on the channel. Where I’ve talked more, more in detail about demo of power, I’m gonna summarize it for you very quickly. ’cause it could be a video on its own right? And perhaps you want that.

[00:14:45] If you want that, just put demo of power in the chat. We’ll be able to see in the comments, we’ll be able to see that and perhaps we can, we can create one later on that. A demo of power is before I ask for an investment for the product or service, I demonstrate my ability. So I demo my power, I demonstrate my ability.

[00:15:04] I. To help you get the result. And literally that can be done in a number of ways. That could be done in a live demonstration, that could be done over a consult call where I do an audit that could be done, um, on a webinar where I show people in depth those four steps we talked about, whatever it might be.

[00:15:22] It could be where I invite you to an event and I work with you on the event and I do that kind of stuff, whatever it is. But we’ve got to show people that we’ve got the value, we’ve got the answers, we can help. Them. And that for me is what’s missing. It’s missing all the time. Like when, when I see, you know, having trained thousands of people to do this and done this very successfully myself, multiple, multiple, multiple times for multiple different businesses, done it for my events, business training businesses, marketing businesses, PR business.

[00:15:45] They’ve done this so many different times. Many people miss this part. They miss the part where they actually show someone they can get the result before they ask for money. You put this in place and you will build. Trust, relationships and drive people to want to purchase from you in much, much higher volume.

[00:16:04] Much, much higher frequency, and it really can be the key that starts to unlock your results. So you want a demo of power and once you’ve delivered that demo of power. This is where you are gonna give people the opportunity to buy and become your client for the first time. So here we give the process, we give the DOP, we move someone into what we call our front end.

[00:16:27] So you wanna write that down. So this is front end sale. Again, huge mistake. Some of you are out there and you might be doing some of the things we talked about and perhaps you’re diagnosing, where’s it working, where’s it not working? What’s been a challenge? What are the things that have been, you’ve been struggling with within your funnel?

[00:16:46] But one of the thing is people do this. They get the opt-in, uh, they deliver on the promise, they get the client excited. They might even give some type of value gear, some type of demonstration, and then it moves to getting the first sale and they’re like, Hey, you know, it’s 25,000 for the first sale. Oh, well look, I loved your video.

[00:17:04] I loved your four steps. It’s really cool and I. You know, I, I think that, yeah, I, I would, I could do some things with you, but 25,000, I, I need some more certainty that that’s gonna be the thing that I need. And because of that, you get really people that you’ve warmed up, you took ’em on the journey, they’re like more warmer here ’cause they’ve been getting warmer and warmer.

[00:17:25] First and foremost is you want to continue your trust building with people. It’s very important that you continue your trust building. So I’ll give you an example. You know, when someone comes to us first. We invite them to a three day training before we offer ’em any chance to work with me. I have programs that range anywhere from 5,000 through to a hundred thousand.

[00:17:47] Now those different programs, whether it’s business training, professional speaker training, whether it is being in my inner circle where it’s been surrounded by millionaire business owners doing this kind of stuff with great success, you know, whether it is at the a hundred K level working me one-on-one consulting in your business, I, I’d never say to someone, Hey, jump to there.

[00:18:06] Even they said, Adam, I want it. I like, no, hey, we need to build a relationship. We need to get to know each other. I need to make sure that if you are gonna give me a hundred, I can make you a million. And I don’t know that I can do that until I spent an appropriate amount of time with you. So you go on this, this long journey and you build people through the journey.

[00:18:23] So the first step that you should ask for that first front end cell is you want that to be small. And I know you wanna make loads of money, and I know you wanna make loads of money fast, but if you follow these processes, they’re proven, they’re systematic, they work. If I can do it, you can do it. My hundreds of clients can do it.

[00:18:38] You can do it. So you wanna make that a smaller offer initially in your funnel so you can continue that trust building. So imagine that you pay a thousand pounds and now you’re warm and the thousand pounds you pay, it gets you great results. So you’re super happy and you’re like, okay, well what else is there?

[00:18:55] You know, I’ve got a great result here. What’s the next step? And that’s where you can bring in your other offers, which are here. This is how you build a sequential process of taking someone and mapping out. That journey that they go through on your sales funnel. So number three, how do you structure your landing page?

[00:19:15] And this is what some of you have been waiting for. This is a super simple tutorial on how to structure your landing pages in the right way. And if you use this, I promise you, you’ll get better opt-ins. You get better conversions. That funnel will just keep working better, and you can repeat this process through all of those journey steps that we’ve just done with you.

[00:19:34] So how’s it work? Well, first of all. Remember, we’ve got three to seven seconds to make it impact when someone lands. So we want our headline and we want our sub headline to be here. Now this is the cool thing your headline. It’s gonna be based around their desired outcome. And then your sub headline is gonna be around what stopped them.

[00:19:57] So we can overcome both things within 3, 2, 7 seconds. And that allows people to be able to straight away go to the CTA, which is the call to action. So within three to seven seconds, people know. What they’ve landed on, why they need it, why it’s talking to them, and this will massively improve your conversions.

[00:20:21] The reason I’ve chosen that one to mention is because you then have a video, and the reason there is a video on that landing page is this particular landing page is deeper into the funnel, so it’s more around here rather than up the top. You know, that’s when somebody has been perhaps watching us for a little while.

[00:20:43] They want to get coaching, they want to get branding. They want to be around our network. They want to get into a high level business Mastermind. That’s what Gold Circle is. It’s an incredible program. By the way. More than likely you need this, right? So go and check it out. But if not, just check it out even for the process, which is super important.

[00:21:03] So why does it matter? Because at the opt-in. Up here, I might decide that actually I don’t want to use a video. So depending, and I put this here for you. ’cause this is just like the exact breakdown, right? Is this ask dependent whether I need a video or not. So for example, if I’m giving you a free four step guide to getting your social media, getting your clients, then I don’t need a video to give you something for free to explain that.

[00:21:32] It’s very unlikely. I need a long video, 10 minutes talking to you about why you need to get this free thing. I just need to give you a headline, a sub headline, give you a strong reason for gonna get it, give you the call to action. However, if it’s an elite coaching program where we’re gonna be working together for a year, then I need to give you more information, right?

[00:21:49] I need to show you what the clients are gonna experience, show you the wins, give you some client case studies, some client examples, showing you what we can do. So it’s ask dependent. So on your funnel, when you are building it out, ask yourself the question, right? Is your ask your CTA, a bigger ask or is it a smaller ask?

[00:22:07] If it’s a small ask, you don’t need a video. If it’s a bigger ask, put a video in so people can get more detail. Hopefully you’re getting this. Are you getting this? Hopefully you are. So what happens next? We want a CTA. So we may be, we’ve either got a video or we haven’t got a video. Fine. I think you understand that part.

[00:22:24] Now then we’ve got a CTA. So the CTA, we want this up the top. We want it nice and quick. We, because someone’s like three to seven seconds. Yes. I want this. I want it now. Go click three to seven seconds. I’ve read your headline. I’ve read your sub headline. I’ve seen what’s in it for me. I’m gonna click, I want this three to seven seconds.

[00:22:42] I’ve read your headline. I’ve registered a sub headline. It’s not for me. They’re gone fine. But we are doing this quickly. We’re doing it fast. Which is what you need to get your sales funnel converting. So after we’ve got the video there, which is asked dependent, we’ve got the CTA there, the call to action.

[00:22:55] Next thing we need is the proof, the proof and evidence. And I want proof and evidence, and I want the proof and evidence to be connected to the CTA. Super important when I’m asking you to go and click and put your details in or apply or whatever it is you’re doing, I wanna have some proof and evidence sat directly beneath that.

[00:23:15] Now that proof and evidence could be mount of clients. We’ve helped. Um, Forbes Magazine being featuring Entrepreneur Magazine, being featured, the Sun Magazine. Uh, European Entrepreneur of the year, whatever it is, bought multiple businesses, thousand businesses inspired Britain. Uh, Sunday Times, it doesn’t matter.

[00:23:30] All I want is proof. If you haven’t got media and you haven’t got branding and you haven’t built that side up yet, then that’s something you build over time. But you can start off just giving evidence. 122 clients help, you know, whatever it is, you can start giving evidence about. You know the process has been used X amount of times, and even if you haven’t got that, maybe you got some evidence of brands you’ve worked with in the past, people you’ve worked with in the past.

[00:23:53] You just want some proof and evidence that what you are doing works and what you’re doing helps. Again, I’ll flip back. I. You know, if you haven’t got anything there at all and you’re trying to put a funnel out to the market and you can’t prove what you’re doing is good. So we’ve got the proof, we know about that.

[00:24:10] We’ve got the CTA, we know about that. So now I wanna show the process. So for example, let’s say we were booking a call. Um, I’ve, I’ve given you the gold, we’ll put the gold circle, um, application funnel in the description. So you go and check it out and you can have a look and you can see what we’re doing.

[00:24:25] So here. When you go on there, you’ll see that we show you. This is how we do it. We get you brand. We show you how to get your ads working. We show you how to get your offer working, your sales working. We show you how to build your business and your operations, and you’ll see that we show you the process.

[00:24:42] Now, this is very important because there are four different types of personalities. One of those personalities is the logical personality and actually show you that process, which is super important. You need to show your process too, and if you give a bit of your process at this stage, you’ll get more people converting, which is the whole reason you’re watching this video.

[00:25:01] Okay. Which is super important. Next, we want some story. Now I don’t, we don’t need to tell people the traumatic events that have happened in our life. That’s not the type of story I’m talking about. Just the story of, hey, you know, like for example, if you were to look at our social media once, something like that, um, I talk about being in an office, being at the beginning, starting a business in 2008.

[00:25:24] Not knowing what to do, not knowing how to do it, being confused, trying lots of different things, finding myself struggling, and I really go over that in some detail so people understand and I say, Hey, then I started to study social media. I went around the world, I started taking trainings. I started working and then implemented different things in my business.

[00:25:45] Before I knew it, I started to, you know, get more income coming in, get more deals coming in, get more clients coming in, get more leads coming in. Then fast forward eight years later, I, for the, the specific business, my first business. I told over 60 million pounds worth of vehicles, mechanical and servicing via social media.

[00:26:04] So I told you the whole journey. And what I say is that along that journey I learned those four steps, the four steps to do it. And when you come to the event, these are the four steps that we’re gonna share with you. So it’s a very simple. Story that has a relation directly to the thing that we’re talking about.

[00:26:20] I also do that on the funnel that you can see the gold circle. Go and check that out as well, right? So you’ve got some story there. You’re like, well, why do I need a story, Adam? I was alright with, all right. The other stuff I thought I really need a story. Well, the reason you need a story is when you look at those other personalities, you’ve got people.

[00:26:35] That are very heart driven, that needs story. You’ve got people that are very diamond driven. They need story too. So you’re starting to talk to all the different personalities, the spade driven clients. And those of you that work with have worked with me. You might have heard me or Jim Francis talk about these personality styles.

[00:26:52] If you haven’t, you know, we can break this down for you because it really impacts your marketing, um, your spades. They already opted in up here. Don’t worry about them. They’re already on their way. You know those action takers, they’ve already done the thing where you are. You are hitting all the other personalities as you go down.

[00:27:07] Now. Then we want client success. So we wanna show that, look, I’ve done this before. I’ve done it a million times again, you can go and check out one of our funnels. You’ll see that exact structure, 150 million pound last year in Gold Circle, shows you all of their different results, which is really, really cool.

[00:27:23] Uh, you can go and check that out. You need to do that. For your funnel. Now, let’s just imagine your funnel. Now, can you imagine for a moment your funnel? Hopefully you can. And ask yourself the question, have I got a good headline, sub-headline? Do I need a video? Depending on the ask, have I got a call to action in place that really calls into action?

[00:27:42] And by the way, I had a mention this. I will mention this now you are on call to actions and after every section, so as people travel through your landing page. They’re getting opt-in opportunities every single way. Okay. Have you, are you showing proof? Are you showing process? Are you showing story? Are you showing client success?

[00:28:01] If you do your landing pages start to convert, then guess what? I. Then you do that for all of the stages of your funnel. Number four, what do you need to do now? Well, you need to get people to see the funnel. I’ve seen people build amazing funnels, uh, and then no one ever, ever sees it. You can build the best funnel in the world.

[00:28:17] You can build the best process in the world. You can solve the most problems in the world if no one ever sees it. You’re the world’s best kept secret, and some of you might have experienced that already, where you feel like no one really knows who you are. You’ve got a lot to offer, but it’s not getting seen.

[00:28:30] And because of that you get frustrated. You know? You know you’ve got loads of ads, but you just dunno how to get out in the market. And if that is you and you follow the steps that I’ve outlined so far, you’re gonna get to the point where you really start being able to get a really great journey, funnel offer in place.

[00:28:48] Then the next piece of the puzzle is to make sure you drive traffic to it. So primarily there’s four traffic sources that we’re gonna talk about now, the first traffic source and where you should go. First with your funnel that you’ve created is always to your list, and you’re like, I don’t have a list.

[00:29:06] Well, then you can’t go there first if you don’t have a list. But if you do have a list, that’s definitely where you should go first and you should start building a list. What is your list? Your email list, your client database. If you’ve got a client database, you wanna put your offer out to them first, because then you’ll be able to see the conversions.

[00:29:21] It doesn’t cost you any money. So you can test it out there first. If it works really well, no doubt, then that’s gonna be a good one to launch to market. So that’s always the first thing you do. Many people don’t do that. And they’re missing a big opportunity. They’re missing a way that they can make money.

[00:29:35] So that is the number one element that you need to do first. Go out to your client database. So the way you can do that is you can do a launch offer with your funnel to your database. You can send your emails out, you can send your text messages out. You can even get on the phone, you can drive people to a presentation, to a webinar.

[00:29:54] And you start having that conversation about your new products or service. That’s step number one to get traffic to your funnel. Step number two, which is super popular, which we’ve used for years, had incredible success with, is you can run some Facebook ads, which are very simple to do, very easy to do.

[00:30:11] We can get the message out on your Facebook ads out to the market. Get people over to your landing page so they can start going into your sales funnel. Facebook ads, Instagram ads, meta ads, WhatsApp ads, all in meta, and you can use this to drive traffic. Next one, Google Ads. So you can actually start using Google ads.

[00:30:31] You can start using YouTube ads and you can put your funnel out there. Get people to see your message on Google on YouTube. Get your people to see your message on Google and YouTube. Next one up, JV partners. Perhaps you’re like, oh, I don’t want to use ads. I wanna spend money. Gotta spend money. Well, on number one, you don’t have to spend money on number two.

[00:30:51] You do, but you can only spend a little bit of money to test whether it works or not. Number three, you do. And then number four, and then I’m gonna give you a bonus one in a minute, which I’m gonna give you two is your JV partners. So JV partners is if you’ve got someone that’s already got a ton of your clients and you want to go and have a conversation with them and say, Hey.

[00:31:12] This is my funnel. I’ve got a great offer. I know you’ve got loads of clients. What I’d love to do is I’d love to market this to your list. All sudden, that’s free too. You get yourself out to market. Get your funnel out there and start getting leads and start getting clients and start getting inquiries.

[00:31:24] Now, if you’ve got a list as well, guess what? You can let them market to your list and now your list swapping. Alternatively, you can go out, you can start. Using JV partners where you speak on their podcasts. You get on their podcast, you start speaking, you say, this is my fun, like this is my offer. You can go and see it at da da da da.

[00:31:39] You know, you can go and speak on other people’s stages to go, this is my offer. Get people to drive traffic through JV partners. So they are the the four that are gonna produce you the fastest results. However, there is a fifth, and the fifth way is content creation. Now, content creation is awesome, but it’s long term.

[00:31:54] You create a lot of content. You go out there, you build content. You do it for a target market, you do it for an audience, you put it out to market, and you will get inquiries from that content. But in the beginning, you might have a very small following. You might not have a lot of people following you. So it means that, you know, if you’ve got a thousand followers on Instagram, Facebook, whatever, you’re using thousand subscribers on YouTube.

[00:32:16] Whatever your, your favorite thing to do is, and that’s what you’ve got. And you know, only a small percentage of them actually see your message. When you get it out to market, you’re not gonna drive a massive amount of traffic towards your funnel. It means your funnel’s not gonna convert. I think what a lot of people do.

[00:32:30] There’s a lot of people say, I’m gonna go and create content and this could be a bit of an error, a bit of a mistake, and I, I’m gonna send people to my funnel that way. So they create the funnel, spend years on like ages on the funnel, building it out, getting the sales place, doing all this stuff. And then they go, right now I’m gonna talk on Instagram about it, or I’m gonna talk on YouTube about it.

[00:32:45] And there’s no one really there. So because there’s no one really there, they can’t actually, you know, go and opt in and start that journey with you, start that process with you, which is frustrating. So what we need to do is ads is where we’re buying eyeballs, so we are purchasing people’s eyes. It’s much easier to get message out to market using ads.

[00:33:05] And also if you use list, you’ve already got eyeballs. So this list can get you some cash and now you’ve got some cash out your funnel. You can reinvest it into these different areas, or alternatively even reinvest it into, you know, growing your content or going out and finding those JV partners. So there are your five types of traffic that you can use to go and build your business out in an effective way and start to get people into your funnel.

[00:33:29] Really, it’s just one thing left to do. Which we’re gonna jump into, which is number five, which is the sales process. But I’m gonna put sales process and follow up here because I think a lot of people miss the follow up. So let’s just talk about this for a moment. The first thing that you do with your sales process.

[00:33:47] We kind of covered this earlier, so this is a good recap and I’ve got that secret source for you. I haven’t forgotten about that yet, right? So we’re gonna cover that in just a moment. Is you on the front end, on the first offer, you want the offer to be lower, so you want a lower offer so you get more people to take action and come into your process.

[00:34:07] So what does a lower offer look like? Well, if you get an inquiry, they come through the funnel, they book a call with you, or they come to your event, they go to your webinar. You make an offer that’s a hundred pounds, you’re gonna get a lot of people saying, yes, you make an offer that’s 200 pound. You get a lot of people saying yes, 500 pound.

[00:34:21] A lot of people saying yes, thousand pounds, no. Quite a few people saying yes, but the higher you go, the more resistance that you are gonna fill on the front end. So the best way to get your high ticket. 30,000, 50,000, a hundred thousand, 10,000. Whatever you consider to be high ticket in your mind is they’re gonna come from the people that have already bought your product as service, not the people that are, you know, go, gonna meet you for the first time.

[00:34:45] So what you wanna do is you wanna have a small sale in your sales process here, and then you wanna have the opportunity to help them further on the backend, which is gonna increase the LTV. So here. This is where you get someone their first result, and this is where you get someone their second result.

[00:35:05] And the second result, obviously if it’s higher ticket. All that high ticket means if someone’s gonna pay you 1000, you wanna make sure that they get five thousand’s worth of value. Imagine that someone pays you one, they get five. Are they happy? Of course they are. If somebody pays you 25, you wanna give ’em a hundred thousand pounds worth of value?

[00:35:23] They’re pay 25. They get a hundred thousand pounds worth of value. Are they happy? Yes. So if you are worried about pricing, just simply add more value. Just make what you do better. Just help people more, make more of an impact, you know, deliver your products or service in a more effective way. You know, really help people.

[00:35:37] And you’ll have no problems with pricing. You have no problems with a high ticket. I think that that’s what people sometimes struggle with, but that’s something that we can do to have a good impact. And then secondly, you know, not everybody initially is gonna jump at your offer, because remember, they’re coming through that process.

[00:35:51] They’re a little bit cold, so you do need to have a follow up process. And that follow off process should include text messages, it should include emails, it should include phone calls, it should include direct messages. And I get it. Some of you’re saying, well, I’ve gotta do all that. I don’t have a team.

[00:36:05] Well, look, when you start making more money, then we can invest in putting these processes in. And this is a journey. Remember I said to you, sales funnel converts, we can help you in massive debt. Hold your hand for every step of the way to get this going so that when you’ve done your fifth step. You’re making money and that is you now having a sales funnel that converts.

[00:36:30] And you might be asking, well, how far can I take this? How far do you want to take it? There’s a big wide world out there with billions of people in it. And some people are like, well, is it, can I get to a six figure business? Yes. Can I get to a seven figure business? Yes. Can I get to an eight figure business?

[00:36:46] Yes. And it just depends. How big do you want to be? How much money do you want to make? And if you want help with that, and I’ll give you your secret source in just a minute. If you want help with that, go to the description, click the link. My team, we train on this stuff. We can show you how to do it. You know, if all of that does for you is gets you to the point where you have a million pound funnel, you know, over the course of the next year or so, that’d be pretty cool.

[00:37:10] If all it did for you is you got your a hundred thousand pound funnel, then I’m sure that will be pretty cool too. So I’ll be super happy to guide you, to help you, to support you on this journey. And if you watch this video all the way through to the end, you’re definitely on this journey. It’s just a matter of time of, you know, taking that next step, making it happen.

[00:37:29] Hopefully you can implement the things that we discussed here. There’s a serious amount of value there. That you can start to put in and, you know, start to, to adapt. You might have to watch this video three to four times. Look, I hope you’ve enjoyed this video. You know, take an action from here that’s gonna help you grow.

[00:37:45] Uh, thanks for watching. You’ve watched all the way to this point. Go and write a player. I. In the chat, ’cause then I know you’re an A player. An A player takes action. An A player wins. An A player is fast to implement an A player follows the guidance. So go right now and go and comment a player and I look forward to seeing you very, very soon in person and helping you to create that sales funnel that converts.