Episode 157 – How Creating Videos can Turn Around Your Business

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Not everyone has the courage to be in front of the camera, let alone speak about their businesses in front of it. The fear of being in a video is real and we have Chris Lampitt to attest to it because he happens to overcome it and become the winner of Adam Stott’s 14-Day Video Challenge. In this episode, Adam Stott talks with Chris Lampitt and they talk about how the challenge changed how Chris produces videos for his business.

Show Highlights:

• What is the 14-day Video Challenge by Adam Stott that Chris Lampitt has won
• How a new year’s resolution prompted Chris to join and be determined to win
• What are the improvements that Chris got from day 1 to day 14 of the challenge
• Starting conversations about your business through videos that you produce
• Importance of putting yourself on other people’s shoes when they want to know about your business and products

Links Mentioned:

Big Business Events Members Network

Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

Adam:

Hello everybody and welcome to today’s video. Today I’m with Chris Lampitt, one of our gold circle members, who’s doing a fabulous job of looking after plenty of people within our group with their life insurance or health insurance. I’m gonna be talking to Chris about a few things and he’s on with me today.

Two reasons being quiet I’ve asked quite a few years, he’s done really really well. He’s looking after lots of different people with what he does, but more importantly than that, he won our Video Challenge competition. So, for winning his video challenge competition. I said to Chris we’re going to do an interview together and really for a couple purposes. One so you can get to know Chris. Two so you can understand why he one it. Why video is important. What results he got from actually using video. Where he had some challenges. For him, using video wasn’t something that kind of super naturally to him. Originally it was something that he pushed through, that he went and did and he went on to win.

The video challenge for anybody who wasn’t aware of it we did a few months back, and we’ve got a program called The Video Challenge as you can get now. The purpose of video challenge was to do 14 days videos. All live. Too go through the process of a very organized process of introducing yourself to people in the group or people on your pages,. Building the awareness campaigns and are you then building a relationship with those people by adding value. Before you then look to get leads and look to get sales from those videos, the process works really really really well Chris did really well with that. He Won! So here is Chris Lampitt. How are we doing Chris? 

Chris Lampitt:  

I’m fine Adam, how are you?

Adam Stott:

Hahaha. Good. I’m very, very good. So we’re gonna talk now a little bit about video so tell us about the video challenge. What happened, Chris, to you? What was it like? Why did you embrace it so much? We gave that to lots of people within Gold Circle and Business Academy, you tended to embrace it. You went out there. You did it, you did it really really well. What is it that made you want to embrace it so much? Tell us a little bit about the process. 

Chris Lampitt:

Well first of all it was a competition. So I wanted to win the competition. I’m not very comfortable on video. All throughout, being self employed or employed , I avoided videos at all cost. I think one of my new year’s resolutions was 2019 or 18, was to do more videos. More videos about me as a person, about what I do. My new year’s resolution last year, like most people’s New Years resolution. Until the next week, I gave two videos in that year. Then I just thought, I’m not use to videos, not use to my voice. People looking at me and judging me.

Then obviously, when you put out this competition or you put the challenge out to the group. I thought this is an ideal opportunity for me to do videos, 14 days consistently, and get use to it. New videos. So yeah, that’s the main reason why the competition, and for me to get use to videos, because throughout being in the Big Business events I’ve understood how important videos are.

Adam Stott:

So first of all, he was is it to win it. I think that’s one of the most important things he said he said the competition came up, the challenge came up. He didn’t just play to play, he played to win. So I think that that actually is a big life lesson there for anything, you know. If you want to succeed, you’ve got to go out there with the right intentions. You’ve got to make a decision and when you make a decision, sometimes you will get those results.

Chris chased up. Did I win? Did I win, did I win? He as really, really persistent to win. 04:25 . He put the effort in. He wanted to get the acknowledgments to get the rewards and he did really, really well. Tell us about the videos you did Chris. You did 14 videos over 14 days all live. Talk to us about what those videos were like. What you did. Obviously we gave you the plans. One of the things we do, is we get the actual plan. We give you the titles of the different videos and everything else like that. But then we let the people that are using them adapt them to their own process. So Chris Tell us about your videos. What did you do? Why do you think you won?

Chris Lampitt:

Okay, so the first video I did took me about 15 takes. I’m being I think, think quite polite there. I did a lot more takes. It didn’t sound right, I was making mistakes. 05:06 Well, I thought “lets just do this just because I’m spending too much time on video”. So, it was quite good at the start. You gave us topics and subjects to help us talk about our business. There were certain sections that I found quite easy. Sections, or videos that were not quite as easy; when talking about myself, that kind of section. Throughout the 14 days, I think if you can see from my videos from day one to day 14, how much more comfortable I’ve become doing videos.

After that, I did a 25 day PTSD video challenge. They were quite easy videos for me to do because they involved fitness, health and wellbeing. So that’s what I’m gonna do, obviously, what I wanted to do is use those videos for marketing purposes. Then do another 14 videos about my business, rather than the insurance. I used it to get use to doing videos. There was a section I think was day six which I found very hard and very difficult for me to do on sixth video.

Adam Stott:

Okay. Awesome. So, some are easier than others. Some are harder than others, but you did anyway. Chris said, this is the thing, when it comes to using video. we put a bit of context round it. Well, the more conversations you have, the more your business will grow. Most businesses don’t grow because they don’t have enough conversations. If you don’t have enough conversations, people are not becoming aware of you. They’re not understanding what you do. Without understanding your products or services and they might be looking there might be searching for exactly what you do. If you don’t actually get yourself out there and start having those conversations, you’re not going to get the business, somebody else is.

The reason that we did this, is because there’s tons and tons of people that are just in this mindset, in this place that there should be some fear around video. The reality is, there shouldn’t be any fear around video. Most people when they walk into a room and they’re networking or they’re talking to people, they’re fine with that. When it comes to actually pointing a camera and talking, people get really weirded out. What Chris said, “now what about my face? What about my voice?”, and stuff like that. The reality is, is people want to buy your products or services but people also want to hear from real people. The absolute massive trend of video and live video and actual using video within social media is absolutely huge.

One of the things I’ve been saying, on the webinars recently is like the cost of getting thousands of people to watch your videos is minuscule. So if you want to get yourself out there in a big, big way you can really, really do it. And the first thing you need to do is to conquer fear if you have one. Alright?

That’s what Chris did. Why did things start getting difficult for you? Chris. So talk a little bit about that. Oh, first of all, what was the easy bits. Why was day six was a little bit of a challenge? Go a bit deeper, because there’s people watching. For them to take a few things away. I want to introduce you to the group, as the winner, as the winner of the competition. I want them to recognize that. But I also want to, you know, hopefully getting to the point where you’re somebody that wasn’t comfortable with this, and now you are. There was a journey from going from where you were, to where you want to be. What was that like? What was that journey? And what did you have to overcome? What were the difficulties and how did you get over?

Chris Lampitt:

I mean this thing is pretty weird, coming off that quickly, I’m an actual media person myself. So I’ve received information via video and text. Well for me I prefer this kind of communication, but you’re not doing that kind of communication yourself. So when people send me messages I’d rather speak to someone openly rather than their message messages. After Yeah. So, why found this callback basics, because it made me speak that something quite emotional with my emotional now. I’m trying not to be emotional. Yeah, it was difficult because I speak about personal things that happened to me, and why I do what I do, how I started my business using stuff like that. so day 6 is particularly hard for me. 

Adam Stott:

I actually get your story in your messaging. Here’s the thing, every single person out there every bit is what some people think I’m not going to say no. Sometimes they think that, but the reality is everybody’s got something to say everybody’s got a story everybody’s got an origin story. Everybody’s had things happens when you know some of it you’re gonna want to share some of you might not want to share. The only reason that you share your story and your origin story is to provide inspiration or motivation to other people. And, you know, did you get some good feedback when you did that Chris and I do get some people that say, well, motivated inspired or a lot of what you shared.

Chris Lampitt:

Yeah, I think throughout the videos, especially the day six video is all about supporting the growth which is obviously. 10:13 Great. But yeah, I think everyone’s businesses, there is a point or there isn’t there is a point where people you got actually realize what you’re doing or why you’re doing, and then somebody else and then you actually realize. And , obviously, to try and portray that in a video without being emotional. And actually, realizing probably one of the reasons why you do what you do. It’s quite difficult. But yeah, there was massive support from the group messages and stuff as well and a lot of messages on. When the group was posted. And like people realize. Whereas before I explained to people, or they didn’t know why they want that kind of video explained in a way that. Absolutely wonderful. 

Adam Stott:

Absolutely. Chris is referring to is actually understanding why you do what you do. What you’re passionate about. What it is that you do why it matters what you do. If you know that you’ll find more motivation more inspiration and self anyway. You know, for example you have this is really important to give back then, you know, you’re going to be really driven by those things if you know you had an event in your life that made you want to get into fitness for example, like Chris did, or, you know, you really like to provide.

So Chris’s business is health insurance he does so health insurance around different illnesses around different problems, such as life insurance and, and a lot of people don’t always understand the importance of having health insurance and life insurance. They say the last thing you think about now only wants to think about getting ill, no one really wants to think about dying so therefore they’ll put that off right away with the three things you don’t want to do rather he said the three things as a response whether you should do is put these things in place so that you’re protecting you. you’re protection level and you’re protecting your family.