Episode 306: Breaking Through Mindset Blocks with Parm Bhangal
Big-picture thinking and stepping outside of the comfort zone are significant in envisioning a bigger future for a business. This is necessary to overcome mindset blocks, which Parm was able to do.
Parm Bhangal shares his experience of overcoming mindset blocks, scaling his marketing efforts, and building a compelling brand with the help of Adam Stott. Through hard work, strategic decision-making, and fearlessness, Parm has transformed his businesses and achieved remarkable success.
Parm also shares his journey of working long hours and feeling stuck in his business, to scaling multiple successful businesses. With the help of coaching and implementing systems and processes, Parm was able to break free from the daily grind and focus on growing his businesses.
Show Highlights:
- Parm’s business journey with Adam Stott
- Breaking the chains of working long hours and implementing systems
- Importance of sales and understanding the ideal client
- Marketing strategies and the importance of tracking lead sources
- Importance of training and delegating tasks to team members
- Parm’s big picture thinking and breaking out of routine
- Importance of giving clear instructions to employees
- Leveraging celebrity branding and the power of photos
- Overcoming imposter syndrome and fear of failure
Links Mentioned:
Get to know more about Parm Bhangal here: https://www.parmbhangal.co.uk/about-me/my-story
Get your Business Growth Secrets SUCCESS PLANNER for FREE and profit like a pro: https://adamstottplanner.com/free-book47315172
Adams website: https://adamstott.com/?el=Pod
Watch the Episode on Adam’s YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod
Connect with Adam on Instagram: https://www.instagram.com/adamstottcoach/?el=Pod
Join Adam’s network on LinkedIn: https://www.linkedin.com/in/adam-stott-coach/?el=Pod
Business owners: Monetise social media, get more clients, increase your following and make more sales: https://socialmediamonetisation.com/unlockfb?el=Pod
Coaches, Consultants and Speakers: lower your marketing costs, increase ticket prices and get more high ticket clients: https://personalbrandunlocked.com/fb-event-reg?el=Pod
Transcript:
Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.
[00:00:00] Adam Stott: Parm since I met him, overcame many mindset blocks, many different ways of doing things, and he broke through that first part. He then has marketed his business and scaled the marketing of his business, putting that place in a big way. He got trained in sales and became a really good salesperson.
[00:00:27] I always remember that event. We did the Sales Domination event where we, we did, we had a great sales event that we did there. He’s done fantastic. He’s very good at the numbers. And he’s built a very compelling brand. Being young Entrepreneur of the year, being entrepreneur of the year has built a truly compelling business, builds mansions for people now, has built his own mansion, which is very nice as well, and achieved some really amazing success.
[00:00:51] Do, should we start off just by you giving, A bit of an introduction. Tell everybody what you do, where you’re at, what the businesses are you do, and go from there because there’s multiple now, but it’d be really good. I’m gonna just change this slide,
[00:01:03] Parm Bhangal: so I’ll probably start where when I met Adam, when I met Adam, it was myself, it was my wife, and I had two members of staff.
[00:01:12] At that point, I was probably killing myself, working, literally killing myself. 15, 16, 17 hour days. There was no real light at the tunnel. We were making money. Don’t get me wrong, we were making money, but I was literally killing myself. And I met Adam and I came onto similar day to this and I started hearing stuff that I was like, don’t do that.
[00:01:36] Never thought about that. I haven’t done that. And then I decided to do one-to-one coaching. Adam came into my office and he saw our operation and he was like, you’ve got great business here, Pam. And I was like, yeah, no, you make really good money. I know, but I’m like killing myself. But what I realized was there was so much stuff that I was not doing.
[00:02:01] The potential in our business was huge. And as I went through that journey with Adam and B E, I learned a huge amount. I learned things like you’ve learned today. Like I’m, I learned this stuff really early on and these were numbers that I knew in the back of my head, but I didn’t know to the detail that I should have known them.
[00:02:21] But what I was really good at was taking action. And what I’ve come to realize is coming back here, is that I learned a skill from this room that now I implement in every single one of my businesses. So when I met Adam, I had two businesses and they were both very successful. I didn’t have small a big team.
[00:02:43] I had, there was only four of us. And like I said, we, I was. Doing every single hour that God was sending my way. Today. I’m sat here. I’ve got seven businesses across the business. I’ve probably got a hundred near enough, a hundred staff. When I first met Adam, I was probably doing seven, eight estimates a week by myself because that’s how we were generating an income.
[00:03:06] I haven’t touched an estimate in probably five or six years. Prob yeah, probably five years. I’ve not even touched an estimate because I don’t do that anymore. My job now is to run my businesses. I’m an entrepreneur. I know my numbers. I know how to sell if I’ve learned how to sell off, Adam. And now I train my people on how to sell.
[00:03:27] How do you sell our products? How do you sell our services? How do we market the business? How do we build funnels? And that isn’t just now in one business. It’s a skill that I take to every single business that we own. And multiple people come and approach me about how do you do this? How? How are you building these funnels?
[00:03:46] How are your people selling so well for you? It’s because I’ve sat in rooms like this and I’ve taken notes. And I’ve used that content to then look at my own businesses and think how do I do this? You look at lifetime value of a client. For instance, it takes a client of mine. I have to have the second order before I even make any money out of them.
[00:04:12] So in my first order, we make a loss out of that client. But that’s fine because I know that. A lot of people would be sat in their office not knowing
[00:04:20] Adam Stott: That destroys a business before you start. So you’ve been added know that Parm gives you a competitive advantage over every single one of your competitors.
[00:04:30] Parm Bhangal: Yeah. And then what we do, every single one in my, every single person in my business knows we don’t make any money after first order. So you make sure you nail that and then you go back and you get more money off them. Yeah. And, but if we didn’t know that we would just be running blind. So I don’t mind plowing money into marketing now because I know that we don’t make any money off the first order, but we need that second order off the client.
[00:04:56] It’s compulsory, it’s a must. And we build our funnels in that way, and we build them because we know, actually we drive a lead. There was a point at which it was probably a few years ago now, it was like let’s spend some money on Facebook and this was, Adam sold a lot of products via Facebook and we looked at Facebook, started marketing through Facebook, but weren’t really getting the sort of leads that we wanted until I asked my team to start asking the clients where they seen us.
[00:05:32] So what was happening is people would see us on Facebook. And then search us on Google and then come to our business. So I’m thinking Facebook don’t work, but actually it was working, but just not the way I thought it was working. But because we had bought that process into our business that ask people where they’ve come from and then we realized that actually this is a great way of marketing the business.
[00:05:58] ’cause other people are doing exactly what I’m doing. Other estimating firms are going onto Facebook, getting leads and going. Facebook’s crap. Don’t get anything from it. But the problem is they haven’t asked their clients where they’ve come from. So my journey in business has been good. I’m grateful for where I’m sat today because I.
[00:06:20] If I hadn’t met Adam, I’d probably still be doing my 16, 17 hours a day. Thinking
[00:06:28] Adam Stott: how did we break the chains? So if we go like nice and specific, gimme a round of applause for that. Is that pretty incredible? It’s a journey. How do we break the chains Parm? Because I do remember, it wasn’t you that said he was gonna have a heart attack.
[00:06:41] It was Karen. Yeah, it was, yeah, Karen, he’s gonna have a heart attack. And he was like, ’cause he’s working too hard. But I think that’s something that a lot of people suffer from in the beginning. In fact, how many of you feel like sometimes you’re just working all the hours you can, something that a lot of people suffer from.
[00:06:58] So from a standing start, what would you say about breaking the chains? How do they break the chains of that?
[00:07:06] Parm Bhangal: I think when I look back to. Working with you. I think it was a lot about. Big picture thinking. So I was stuck in my office at my desk getting there at seven o’clock in the morning, leaving at nine o’clock at night, and all I was seeing was orders come in, invoice gets paid, and job goes out.
[00:07:26] That’s what I was seeing. And I got stuck in a routine. I got stuck in a rutt of money’s coming in, what’s the problem? But then when I met yourself, I was like, how has he built a 50 million pound business? Like I don’t get it. What’s different between him and me? He was. And that’s true.
[00:07:47] That’s how I want you to think. Like I was looking at it and thinking what’s the difference? The difference was I was stuck in a rutt and I sat there thinking that them three or 400 pound orders that was processing seven or eight times a week, they were doing enough. But it got to the point where I looked at it and I actually, if I sat someone else there doing exactly what I’m doing, I can go away.
[00:08:09] And then it’s a numbers game. Now, the more estimators we have, The better because actually we got way more leads than we can cope with our problem’s. Completely the opposite now. So breaking the chain for me was all about getting outta my head and getting essentially out of that position where I was the person that needed to do absolutely everything because you’re not, I had a conviction in the way I sold and I sold our service and I sold and our products, but I.
[00:08:43] Spending half a day with someone else and showing them and teaching them how that was done. That mean meant I didn’t have to do that anymore. It’s not that you can’t go out there and find people. It’s about when you do find them, people bringing them into your business and ensuring you train them to a good level so they can do it exactly the way you want them to do it.
[00:09:04] So I built systems and processes around everything. ’cause I started seeing well, I’m very specific. I like things done in a certain way. When I know it works, I want it done in that way. I don’t want the conversations veering off this way or that way. And so what I started to do was build systems around everything.
[00:09:22] So telephone conversations, these are the things you need to ask. Minimums have to be name, number, email address. And that was every single client. And we built systems around how the telephone process needed to look, how you log leads, where the leads have come from. And it was them simple things. And they’re very simple.
[00:09:47] This isn’t, it’s not brain surgery, we are just asking people for their information. But I was putting processes in place for everything. So as people were coming to my business, it was like, I need you to do this. 1, 2, 3, 4, 5, 6. That’s it, that’s all I’m asking you to do. You don’t need to veer off that, just do that.
[00:10:04] If you do that, we’ll get sales. So it was very much, I had to break outta my own skin in a lot of ways. I was sat there doing what I’d always done. And like they say, if you do what you’ve always done, you’ll get what you’ve always got. And I’m starting in a completely different position now. But breaking out of where you think you are and looking at the big picture and going, actually, my business could be this size if I do this, and this.
[00:10:33] That’s really important. And it’s about taking action on them things as well. I wasn’t the sort of person that would come and sit in these rooms and take a whole load of notes and then put the notepad away at the end of the day. I’d go in, I’d make my notes and I’d go, right actually, We’ve been taught this, and this.
[00:10:54] How do I implement this into my business today?
[00:10:57] Adam Stott: And that is actually the difference. That’s the difference between major success and truthfully, failure is information without action is actually worthless because if we know it and we ain’t doing it, We’re not gonna get the result. So I love what you just said because you really weren’t actually every single room you sat in, you were, he was seriously committed.
[00:11:20] And I think that committed is not just showing up, it’s like taking the principle, making a commitment, and following through on doing it. And I know many of you do, right? I know many of you do that. But occasionally all of us can let things drift. He’s let things drift a little bit from now and then raise your hands if you have.
[00:11:39] Okay. Absolutely. It’s normal. But I think that what Parm did really was, one, do exactly what you just said, but two is he didn’t double guess the system. So he didn’t like, oh yeah, but I might do it this way or I might do it that way. You took the principle and you did it the way was said to do it.
[00:12:02] And I think that was really good because that was when his winds just started compounding, and in the same sort of group, Parm was in the same group that come through as Cam, Steven? Yeah. As well. You were there when Pam was there as well. Which was, was really important. So I love what you said there, but the other thing I love that you said is, That’s a real something that all of you should be doing because Parm said it’s simple to let somebody come into your business and tell ’em what you want.
[00:12:31] Most people don’t do that. Most people don’t do that when they hire a new employee or they hire a va or they hire a pa or they hire somebody into their business, they don’t give them instruction. And then they don’t end up getting what they want out of the person because they didn’t give them the instruction.
[00:12:52] How many of you gone and hired someone and you just never ended up getting what you wanted out of it? Raise your hands. Okay. If it’s meant to be, it’s up to me and exactly what Parm just said. You want to lay out that person, what they’re doing, those activities, that kind of system and process will save you so much time and effort.
[00:13:12] And that’s very powerful actually, I think what you just said, ’cause prepping someone to work with you to win, it takes time. So why do people not do it? Because you are like Parm just said, head in the business doing the thing. Yeah. Doing the thing that you gotta do. Therefore you’re like, oh yeah, just help me do the thing.
[00:13:29] Yeah. Put that bit of paper there, do this, do that. But instead of that, you gotta stop doing the thing Brief. Go and sit with the person and show them how you do the thing. And then your life will be easy for another year, right? Until you get the next one or the next three months, whenever you get the next one.
[00:13:49] So I think a really good observations, Pam. Yeah, look, in terms of a journey, you massively, you broke through building the systems in the business and then sales. What kind of, let’s talk about sales in the industry you are in, estimating quantity, surveying, how. It’s, it is not a very usual to have a trained sales force in that type of business.
[00:14:17] And that’s why a lot of the businesses say stay small. But you having a trained sales force in that business and you learning sales, what kind of impact has sales had on you?
[00:14:28] Parm Bhangal: I think sales has had the biggest impact on my business. It was all about understanding how we made our ideal client feel and how we brought ’em through the door, like who was that person?
[00:14:41] How do we get to ’em? And then how do we need to speak to ’em? So we have our estimating business, which is our builders and our tradespeople, and then we have a quantity surveying business, which are architects and property developers, and. Thinking that you’re going to sell to them two types of people in the same way is it was mad, we had to have a specific sales process for each type of person.
[00:15:03] ’cause you need to communicate that with them people in different ways. So obviously Adam said about text messages and WhatsApps and emails and phone calls. Most of the builders on my database, they want the phone call and a text message and a WhatsApp, but an architect, they don’t want the same thing.
[00:15:21] They want to be communicated in a completely different way. So you have to learn how you sell to people. So obviously we learn the processes of sales, but then you have to think about how does this then apply to my specific type of client? How do I sell, how do I, how do my. People. And how do my clients like to be communicated with?
[00:15:46] How do we make it easy for ’em? How do we open up as many lines of them communication as possible? And then it’s about, look we talked about bringing people into the business, but when I learned about sales, I was very much that’s a really good point, but that isn’t necessarily gonna work in my business.
[00:16:07] I have to adapt that sales piece to make it work in my business. And then it’s about. Making that easy for the rest of your team as well. Like these are the things you say and these are the things you don’t say. So in the estimating world, it’s a price driven world. It’s a world where everyone wants the cheapest thing, but we weren’t the cheapest.
[00:16:31] And for a long time that used to give me nightmares how do I get my price point from 400 pounds? So 4, 2, 5 is our average ticket value on the estimating a competitors charging 190 pound. How do I get my 4, 2, 5 product? One 90. That wasn’t my problem. My problem was how do I ensure that the people know that what they get for 4, 2, 5 is way different to one 90?
[00:16:57] So what I did, I put a one 90 product in place. So I put a 200 pound product in place and I said, this, you can get for 200 pound, but actually if you spend 400 pound, you’ll get this. That’s your choice, which one you wanna buy. So I’ve got a price point that meets my competitors, but I’ve got a price point that.
[00:17:16] Is where I want it to be. So ultimately I was looking back and I was like I was for so many years thinking I need to be cheaper. I need to be cheaper. But what I had to actually do was deliver the message in the right way. Most people go for the 4, 2, 5 product when they know how shit the one 90 product is.
[00:17:34] Adam Stott: It’s very simple. That is value laddering in it, in its essence. Which is amazing. I lo, I love that. And then explaining the differences, which is self-selection model. You can have that if you want, but you can have this and it’s better and you can have this and it’s better and you can have this and it’s better.
[00:17:49] Which one do you want? And then you’re always gonna have people that go up. From there, I think we should, Certainly have a conversation around business strategy. I think you really did well. I’m trying to go through the pillars with you. You did an amazing job on market, amazing job on sales business strategy.
[00:18:07] You then split the two businesses and you’ve been working with some massive high ticket stuff, haven’t you? ’cause that was the ’cause initially you were doing the lower ticket. Yeah. Now the high ticket’s come in.
[00:18:19] Parm Bhangal: So initially I was doing low ticket stuff like. Adam said, so I was just checking out estimates.
[00:18:23] That’s what I was doing, but I actually knew I was better than that. I always knew I was better than that, but I had no time to break out to try and get them that big ticket stuff that I actually really wanted. So for me, when I look at. The process. All I needed to do was find a few people that could do everything I needed to do on the low ticket stuff and put the systems and processes in place so that they just done it how I wanted it, and let that run itself to meaning that I could then go out and go and find the high value stuff, which is actually what I wanted.
[00:19:00] When you look at. The, what happens and this is, you could probably all relate to this, is you’ll bring someone in, you won’t train them properly, and then, They’re crap. But you are like, it’s their fault. No, it’s not their fault. It’s your fault. Because if you want it done in a specific way, ask ’em.
[00:19:21] Tell them that’s how I want it done. But then they won’t be, you won’t look back and think, oh, that employee was rubbish. No. What where’s your accountability in this? What haven’t you done? You haven’t trained someone properly and you haven’t. Actually executed how you want that thing done.
[00:19:41] And if, because if you had have done, they would’ve done it in the way you wanted it done, and it would’ve been, the process would’ve been correct and your clients would’ve been serviced in the way you wanted ’em serviced. So I could have easily gone, oh, no, it’s not running the way I want. I’m gonna go back to my low ticket stuff.
[00:19:59] But instead, what I was doing was right. What’s not gone? Right there? Talk to me tell me what’s not right. Let’s make it better. Let’s make the process better. Let’s make the system better. How’s, what’s not worked? And I was always talking to the members of my team about. Okay why are you not able to get that sale in?
[00:20:16] Why is our, why is the, why is our volume of people coming in dropped? What’s happening? It was all about questions. It was all about asking people the right questions to always fine tune that system and that process to make it better, and to ensure that business would run as efficiently as possible so that I could focus on.
[00:20:37] The bigger business. But actually it’s not a bigger business. It’s a smaller business. My estimating business is my bigger business, but it runs itself, which is brilliant. My high ticket stuff was coming in because I was able to go out there and talk to people. We build fantastic houses. We’ve got some great case studies.
[00:20:57] People wanna work with us. I know how to sell to people. So if I get you in a room and that. Yeah. If you’re in the room with me, you’ll, you’re gonna write me a check as simple as that. Provided you
[00:21:13] Adam Stott: want a house, right? Yeah. I think, which is awesome. And that belief now coming through, I’ll tell you what, he didn’t always talk up right?
[00:21:22] But that is clearly that belief is there. And you want to cultivate that belief that if you sit down with a client, they’re gonna buy your product or service because that means you are sold. And if you are sold, they’re sold. That’s the mentality, which is awesome. I think we should talk about the branding journey.
[00:21:39] You also did an amazing job. Out of all the clients I’ve worked with, from the branding perspective of really building your brand. You did this with your awards, which you went were relentless on, right? Relentless. Yes. Should we talk a little bit about that and talk about the impact? I really want, ’cause a lot of the things that I’m teaching you and I’m taking you on the journey on, I want you to see what the end result can be.
[00:22:04] Parm now has achieved some amazing things. We’ll come to some of the things later, but I want you to know that this is what it can manifest for you and actually become where you can get if you start putting these things in place and take action on ’em. So let’s talk about the awards Parm.
[00:22:19] Parm Bhangal: So I think marketing, branding, pr.
[00:22:24] It’s about intrigue. People need to be intrigued. And I went off and I was like I understand business. I understand, especially understand my business and I understand it really well. And I’ve got a very systemized business. So I was like let me apply for some awards. And went for the first one, which was Young Business Person of the Year.
[00:22:47] That was in 2017. I went there thinking, I’m not gonna win this. I won that and I won that. And off the back of that I put a LinkedIn post out and my LinkedIn post reached 26,000 people. And I was like, what? What’s going on there? And I was like, more awards. So I literally. We went for everything. We, we went for everything.
[00:23:17] We’ve won 16 awards in four or five years. But when you become award-winning and a multi award-winning, people gravitate towards you. Yeah. They’re like what’s he doing? I wanna speak to him. Everyone wants to talk to you. What are you doing in your business? How are you doing that? Your clients, they’re coming to you.
[00:23:39] People I’m trying to get out there, speak to on LinkedIn. They don’t respond to your message, and then they see you at an award ceremony and then they see you win the award. Then they’re emailing you and you’re like, oh, yeah, I did tell you. You should have come and spoke to me. But it, it. M you can have a great brand and you can market really well, but when people start seeing you and they start looking in at your journey and going actually I wanna actually know what this person’s done.
[00:24:10] It doesn’t matter who the business owner is. Most people wanna know that the magic, the secret and they wanna come talk to you. People wanna work with people that are successful ultimately. That’s all. It’s, so we, we had massive breakthroughs. I’m building a 5 million pound house at the moment.
[00:24:30] It would probably be worth 10 and it’s next door to Harry Kane. And I would not have got that if we weren’t multi award-winning. And that person’s, they’ve approached me, it’s not the other way around. They’ve come to me and said we’ve seen you won these awards, we’ve seen you great. I remember it was probably about two years ago, and a client came in and he wanted to build this mad house, and as he walked into the office, we had probably a 15, 20 minute meeting.
[00:25:03] It wasn’t long. And his last question to me was, why should I use you? And I said, did you miss the awards on the table as you walked in the office? And. He was like, fair. We won that business. But it like it’s a it’s all about how you brand yourself. I went for a transition where it was personal brand and then driving that to a business brand as well because they’re separate things.
[00:25:37] My personal brand was one thing and my business brand was something else. I got to the point where, Personally, I was branded really well, but then people didn’t really know the business. And then it was like okay, now I need to ensure that the business and other people within the business were doing the same thing.
[00:25:54] So it wasn’t just all about Parm, it’s about other people within the business. So branding, pr, marketing, my business would, my businesses wouldn’t be where they are today without all that effort that we’ve had to put into to multiple things that we’ve done.
[00:26:12] Adam Stott: Did you ever feel, I’m asking this for everyone else because I want to try and understand, because understand where they might be.
[00:26:20] Some people might be starting from, did you ever feel at the beginning, like an imposter going into those awards? Did you ever feel like, nervous about it? Were you ever worried if you weren’t gonna win? Or, those kind of thoughts, did they go through
[00:26:32] Parm Bhangal: your head? Absolutely. Again, like I said, when I went into that, When I went into that first room and a young business person of the year, I made myself think that I’m, I weren’t gonna win it because if I didn’t win it, then I wouldn’t be disappointed, but ultimately I would’ve walked away disappointed because I’m a person that wants to win.
[00:26:54] I. I I’ll want to win. And when I won I was like, oh, this is great. Love this. But you do naturally, you look around and think everyone’s better than you. Everyone’s doing something else, and you’re not doing it. But that can’t, you can’t let that hold you back. Yes. You might not win everything.
[00:27:13] We don’t win everything. People think we win everything ’cause we’ve won a fair few, but we don’t win everything. And there’s always that bit in your head that goes, I’m not gonna put myself forward because I might not win. So what if you don’t win? What’s, you’ll go home, you’ll carry on with your job just like you’ve been doing anyway.
[00:27:33] So what’s the problem? Like you there is that fear that fear’s in inside everyone. I still go towards now and I’m like, are we gonna win this? We have to win this now. It’s gonna be embarrassing if we don’t win this. But it’s not embarrassing because ultimately the business will continue to run.
[00:27:52] There’s, there should be no fear behind that. You shouldn’t worry about putting yourself thing forward for things and getting things done, because regardless of if you win or not, you are there. Your branding is in front of people, and you can put yourself in front of audiences that you are never in front of before.
[00:28:12] And if you sit at home and think, I’m not going to do that, and you don’t do it you’re not gonna be able to put yourself in them situations, and you have to get out of your comfort zone. A lot of the time, I had to get outta my comfort zone to think I’m going to do this, and whether I win or not, I’m gonna go out there and I’m gonna go as hard as possible to ensure that I do win.
[00:28:35] Or I, at least when I’m there, I’ll make the best impression possible. The people that are sitting next to me on the table, I want ’em to know who I am. I want ’em to know what we do. And it’s just about getting out there and getting out of your own skin really. I could sit in my shorts at home and be like, not gonna do that.
[00:28:56] But ultimately, getting out there, getting in front of people and being in people’s faces all the time is what’s driven our businesses forward.
[00:29:05] Adam Stott: Which is pretty amazing, right? Because you have done a great job with those awards, that branding. What about the celeb branding you really took to that as well, in terms of how powerful can it be getting photos with successful people?
[00:29:18] ’cause a lot of people, how powerful would you say that’s been for you? I think
[00:29:24] Parm Bhangal: What people gravitate towards celebrities is natural. If you put a picture out of yourself, you might get like 20 likes and people are like, oh yeah, nice. You put a picture out with aj, the boxer. You got 200, 300, 400.
[00:29:42] It’s because they’re liking aj, not you but ultimately it’s about being there in front of people. So I’ve met multiple people with Adam, may De Niro, AJ Lots, Gemma, I get to meet you. Yeah. Hey,
[00:30:02] Adam Stott: that is more coming as well.
[00:30:04] Parm Bhangal: So I’ve met lots, and I still use them. I posted my AJ picture probably two weeks ago, and that was three years ago.
[00:30:14] Yeah, probably. And it still has the same effect because ultimately he’s famous, so meeting them people and being able to leverage them. Leverage that on my own. Social media always puts that thing into people. What’s he up to now? What’s he doing now? It’s that, and because I’ve gone out there and done lots of awards and done lots of things, and we’re always marketing and branding, now people are like, oh, what’s he up to next?
[00:30:40] Where’s he taking his business now?
[00:30:42] Adam Stott: Sparking that curiosity like you mentioned earlier. Absolutely.
[00:30:45] Parm Bhangal: And when you bring celebs into it and. You look and people look at your pictures. They think that you’re in the big circles. I might have only met the guy for two minutes and had a photo with him, but no, no one else needs to know that.
[00:31:00] Like they don’t know that they all you are doing is you’re building a story up. Yeah. And the people see the snippets. They see, oh, he’s done that and he’s done that and he’s done that. And then in their world you’re like, they’re like, wow. And that celebrity branding does help with that a lot.
[00:31:19] Yeah. Huge amount. Yeah,
[00:31:21] Adam Stott: absolutely. Yeah. So really going on that journey, putting those different pillars in place, what sort of advice would you give for everyone having been through this process? Where Parm’s at now? He’s got, I say seven. Really successful businesses. You I, the last time we met personally, I came to visit Parm in one of his new businesses, which is called Wing King’s in Milton Keynes right next door to Nando’s and Wagamama.
[00:31:45] He’s opened now a chain restaurant, which you’re franchise in, which was incredible. By the way, for those of you, Milton KE based, I few think a few of you are, you should go and check that out. The food was lovely. I’ll give you little gloves for eating in your wings as well, which is good. Farm. Maybe putting the gloves on.
[00:31:59] That was cool. But you’ve obviously built. A really successful quantity surveying business, really successful estimating business now in a restaurant. You’re actually doing coaching now as well, speaking and so much more. You’ve really built on that journey and put these different things in place.
[00:32:16] What would your advice to everyone be if you had to give them three things that they should be doing to maximize this environment and to maximize what they’re doing? What would you say to ’em? I think my
[00:32:26] Parm Bhangal: number one is the hard is hard work. I’m not afraid to work hard and make decisions. That’s probably gone to be my second one, but hard work is number one.
[00:32:38] Like people are like, oh, but it’s hard. And then it’s like this and it’s like that, but that’s business. Like we, we go for ups and downs, like there’s times in which I have to work way harder than I’ve actually been used to working. When we opened Winkings, it was the hardest. I’ve probably had worked in years.
[00:32:58] But it’s because I put myself in that situation and I was happy to do it. Like I always say to everyone, you won’t outwork me. I guarantee you won’t outwork me. Like I say to all my team as well, you won’t outwork me. If you wanna challenge me on work, do it. But believe me, you’ll be going home before I do.
[00:33:20] So hard work is number one, decision making is number two for me. So many people sit on the fence. And I see it in all walks of life, whether it be business owners or my team members, or family members, whoever it might be, people go I think I should do that, but do it. Then. Why? Why do you think you should do it?
[00:33:45] Just go and do it. Make the decision it might not be the right decision. It may not, and a lot of the time, them first decisions are the wrong ones, but at least you’ve got a point and a reference point to go, that’s a bad one, so let me flick it and change it and do it in a different way. So you have to make a decision.
[00:34:03] You’ve gotta walk out the door and go, I am going to do that and go and do it. And put some effort into it. But my number three, Is,
[00:34:19] it’s a hard one. I’ve probably got about 10. Don’t be afraid.
[00:34:26] I just you can’t be afraid of, again, it comes back down to that decision making. You can’t be afraid. Like you have to just go with your gut sometimes. And people say that to me now. How, where’d you get your gut feeling from? I’ve been in business for 15 years.
[00:34:47] I. Now my gut feelings are completely different to when I first met Adam. My gut feeling, I used to think it was brilliant, but it probably wasn’t as good as I thought it was. But my gut feels now are good because I’ve, they come from a place of. Experience. But you really have to be in a position where you work hard you make decisions.
[00:35:14] And you don’t fear. You don’t fear because there’s levels, like when I was sat there in my office, working away, doing my own thing, that was my place. It was here. I thought I was uber successful. I was making money, thought I was really successful. I was afraid to break outta that because I was like if I change it now, I might not make so good money.
[00:35:41] And then what happens? And I was afraid that if I change that I might lose what I’d built. But actually I got that fear out on me and I went on to another level. And I look back now and I think that was crazy what you were doing there. It’s not that I don’t work as hard as that now, I still do. I work really hard, but I work hard in different ways, not in that way.
[00:36:08] So you just can’t be afraid. You make your decisions and just be willing to put that effort in. Go the full hug and put a good graft in.