The Structural Decisions That Determine Whether Your Business Scales or Stalls: Emma Sinclair MBE
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What actually determines whether a business scales or stalls? Emma Sinclair MBE on becoming the youngest person ever to float a company on the London Stock Exchange, why 98.2% of venture capital never reaches women, and how to raise money when the institutions won’t back you!
Emma Sinclair MBE is a serial entrepreneur and technology founder who took a company public at 29, making her the youngest person ever to do so on the London Stock Exchange. She is the co-founder of a global B2B software company serving some of the world’s largest employers, has raised around £25m to date, and has just launched Be My Angel, a campaign to turn ordinary savers into angel investors.
She explains:
- Why the structure you raise money through shapes everything your business can become
- Why only 1.8% of venture capital goes to women, and why the fix has to come from the bottom up
- Why crowdfunding isn’t just for consumer brands, and how any small business can use it
Chapters
- 00:00:00 Intro
- 00:01:13 Taking A Company Public At 29
- 00:02:18 The Game That Taught Her Money
- 00:03:40 Trading Student Loans At University
- 00:06:00 Why Learning Business Is Easier Than Ever
- 00:07:27 Working From 16 And Where The Work Ethic Came From
- 00:08:16 Why Her Family Believed In Owning Something
- 00:10:17 What A Cash Shell Actually Is
- 00:11:39 When 20% Of The Funding Disappeared Overnight
- 00:12:19 The Jobs That Built Her Resilience
- 00:13:29 Writing 12 Letters To 12 Banks
- 00:15:41 Why Rejection Makes Better Business Owners
- 00:17:12 Does Work Ethic Decide Success?
- 00:18:09 The Cost Of Working All The Time
- 00:19:32 The Reality Of Female Entrepreneurship
- 00:20:47 Why Only 1.8% Of Funding Reaches Women
- 00:22:37 Launching Be My Angel
- 00:24:45 Why She’s Crowdfunding Part Of Her Raise
- 00:25:48 Crowdfunding Explained Simply
- 00:26:41 Why Women Invest Differently To Men
- 00:28:53 How Small Businesses Can Use The Crowd
- 00:31:21 Why Every Founder Needs A Tribe
- 00:33:27 The Highs And Lows Nobody Sees
- 00:34:43 Outro
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