The Paid and Organic System That Generates Leads While You Sleep: Jon Penberthy
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How do you turn a webinar that made zero sales into one that made a million? Jon Penberthy reveals the system behind his £25 million in online sales, the headline formula that’s made millions, and the two-call sales method that closes clients without the pressure!
Jon Penberthy is a marketing and webinar expert who has generated over £25 million in online sales, winner of multiple Two Comma Club and Two Comma Club X awards, and founder of AdCon, one of the UK’s leading marketing events. Recorded live in the room with Adam Stott’s clients.
He explains:
- Why ‘wow, not how’ content turns webinar viewers into buyers
- The five Cs to track before you decide an ad isn’t working
- Why closing clients over two calls instead of one gets you far more yeses
Chapters
- 00:00:00 Intro
- 00:01:09 Jon Penberthy’s Journey Into Business
- 00:03:16 How eBay Led To Affiliate Marketing
- 00:04:34 Why You Should Let Traffic Come To You
- 00:05:13 Launching His First Online Course
- 00:06:23 When YouTube Took Down His Channel Overnight
- 00:09:02 Launching A $500 Course With A Webinar
- 00:12:30 Why His First Webinar Made Zero Sales
- 00:16:11 Learning From What Competitors Actually Do
- 00:17:25 Why Over-Teaching Kills Your Sales
- 00:18:42 The ‘Wow, Not How’ Content Framework
- 00:21:04 The Switch That Turned Zero Sales Into A Million
- 00:25:00 Investing In Russell Brunson’s Mastermind At 21
- 00:28:56 Why You Can Never Be Satisfied With Your Marketing Numbers
- 00:31:43 Why You’re Split Testing The Wrong Things
- 00:32:30 The Headline Framework That Made Millions
- 00:35:36 Ads
- 00:36:31 What Your Registration Page Should Say
- 00:38:27 Why You Must Follow The Framework
- 00:40:27 Why You Should Befriend Your Competitors
- 00:42:41 Behind The Scenes Of AdCon
- 00:45:16 Why Marketing Knowledge Goes Out Of Date
- 00:47:17 The Push And Pull Sales Framework
- 00:49:51 Why You Should Close Clients Over Two Calls
- 00:54:24 The Exact Script For The Push Pitch
- 00:57:40 How Much To Spend Testing YouTube Ads
- 00:58:21 The 5 Cs Of Webinar Data
- 01:00:37 The Danger Of Jumping Between Strategies
- 01:02:30 You’re One Offer Away From £1 Million
- 01:04:16 Simple Vs Difficult Video Ads
- 01:07:13 Why Big-Budget Ads Still Matter
- 01:10:47 Where Jon Gets His Creative Ideas
- 01:11:26 What YouTube Creators Can Teach You About Hooks
- 01:13:01 How Steven Bartlett’s Team Tests 30 Thumbnails
- 01:15:54 How Much Should You Give Away For Free?
- 01:19:13 People Buy Results, Not Stuff
- 01:20:28 When Should You Run Your First Webinar?
- 01:21:07 The Conversion Timeline
- 01:22:58 How An Automated Webinar Filters Your Leads
- 01:24:16 Ads
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