Episode 314: Building a Sustainable Business with Charlie Bowes-Lyon

By Adam Stott | September 27, 2023 |

Starting a business can be a daunting task, filled with ups and downs. For many entrepreneurs, the road to success is paved with challenges and lessons learned. Charlie Bowes-Lyon, co-founder of the brand Wild, knows this all too well. With two successful startup exits and a thriving business under his belt, Charlie has valuable insights to share with aspiring business owners.

Charlie Bowes-Lyon shares his entrepreneurial journey, starting with his first business in the publishing space and his experience in sales. He then discusses the challenges and lessons learned from his previous startups, including the importance of finding reliable partners and the value of test and learn strategies. Charlie also explains how Wild, his current business, aims to tackle the plastic waste problem in the bathroom by offering sustainable and effective products. He emphasizes the need for varied marketing channels, a strong brand, and a multi-territory approach. Charlie concludes by highlighting the importance of launching imperfectly, working hard, and maintaining optimism in the face of challenges.

Charlie Bowes-Lyon is now Co-Founder & CMO of Wild working across all marketing, brand and tech initiatives + product roadmap since launch. Wild is a UK-based company on a mission to remove single-use plastic from bathrooms with natural, refillable alternatives. Founded in London in 2018, it was recently listed as the top UK start-up to watch in The Times shortlist. Last year it achieved sales of £26.2 million, under its co-founders, Freddy Ward, 34, and Charlie Bowes-Lyon, 33. Wild has sold over 15 million refills since inception and replaced over 500,000 kgs of single-use plastic from bathrooms globally with over 20,000 5-star reviews.

Show Highlights:

  • Find reliable partners who will stick with you through thick and thin.
  • Launch imperfectly and iterate based on customer feedback.
  • Have varied marketing channels to avoid over-reliance on a single platform.
  • Build a strong brand through continuous testing and learning.
  • Expand into multiple territories to diversify and mitigate risks.

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Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

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