Wilfred Emmanuel-Jones shares his journey from starting his own business to building a successful brand. He emphasizes the importance of making the entrepreneurial choice and trusting your instincts. He encourages listeners to believe in themselves and their unique abilities. Wilfred also discusses the challenges of running a business, dealing with fearmongers, and the sacrifices required for success. He emphasizes the importance of the consumer and the power of below-the-line marketing. Wilfred reflects on his battle with leukemia and the perspective it has given him on life and success.
Wilfred Emmanuel-Jones, aka The Black Farmer, made a brand of the same name dedicated to his love for farming, specifically British Farming. Wilfred Emmanuel-Jones is a former producer and director in the BBC and he is responsible for starting the career of Gordon Ramsay in television.
- Make the entrepreneurial choice and trust your instincts
- Surround yourself with positive influences and avoid fearmongers
- Believe in yourself and your unique abilities
- Understand your strengths and weaknesses and build a team that complements them
- Focus on your why and the purpose behind your brand
- Embrace below-the-line marketing and the power of word-of-mouth
- The consumer is your most valuable asset, so prioritize their needs and satisfaction
- Embrace challenges and setbacks as opportunities for growth and learning
- Success requires personal sacrifice and a willingness to take risks
- Appreciate the gift of life and make the most of every day
Check out The Black Farmer
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Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.