Episode 362: Social Media Pitfalls


Businesses often struggle with social media due to a lack of understanding and clarity on their objectives. The significance of understanding the purpose of using social media can make or break a business.

In this episode, Adam talks about the common social media pitfalls businesses face when implementing changes in their social media strategies. Adam emphasizes the significance of defining clear outcomes, understanding the deeper layers of desired results, and striking a balance between organic and paid media approaches.

By dissecting the phases of social media success, including earned media, paid media, team management, and scaling, the episode provides valuable insights for businesses looking to enhance their social media presence.

Show Highlights:

  • Establish clear outcomes for your social media efforts to drive tangible results.
  • Dive deeper into your goals beyond surface-level desires to understand the true objectives.
  • Find a balance between earned media (organic) and paid media strategies for optimal results.
  • Progress through different phases of social media success, including team management and scaling, to achieve sustained growth.

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Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

Adam Stott:

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