Make Your Product Feel Premium – Without a Premium Budget: Tommy Fordham
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Why would anyone pay more for your product? Tommy Fordham reveals how he turned his life story into a £30 million footwear brand, why he walked away from it all, and how he lost 98% of his net worth launching his next venture!
Tommy Fordham, formerly known as Tommy Mallet, is a British entrepreneur and TV personality best known for The Only Way Is Essex. He founded footwear brand Mallet, scaling it to £25 million in revenue and £9 million in profit in its best year, and is now the founder of CTRN, the first footwear brand to set a freestanding crystal into the sole.
He explains:
- Why storytelling, not budget, is what makes a product feel premium
- Why he walked away from a multi-million-pound brand once money stopped being the motivator
- How relentless rejection and resilience took him from selling nothing to top seller in every store
Chapters
- 00:00:00 Intro
- 00:01:32 Why He Refused To Be Just Another Reality Star
- 00:03:20 Growing Up Without Entrepreneurial Role Models
- 00:04:21 Failing At Everything Before 20
- 00:05:47 Why He Finally Said Yes To TOWIE
- 00:06:58 Hustling Tickets And Sweets As A Kid
- 00:07:55 Where His Resilience Comes From
- 00:09:09 Why Nobody Shows Their Failures
- 00:09:49 Losing £30 Million By Age 32
- 00:11:24 The First Trainer Order That Went Wrong
- 00:12:29 Landing The Deal That Changed Everything
- 00:13:52 Building A £30M Footwear Brand
- 00:15:54 Why Money Stopped Being The Motivator
- 00:16:08 Turning His Childhood Into Product Stories
- 00:17:03 The Reebok Collab That Ended The Story
- 00:18:10 Why He Walked Away From Mallet
- 00:19:15 The Faith That Drives Every Decision
- 00:20:12 “I’m Only A Lunatic Until It Works”
- 00:21:07 Millions In Debt And Court Cases
- 00:22:10 What Boxing Taught Him About Discipline
- 00:22:40 Living With ADHD As A Founder
- 00:24:21 Why ADHD Is His Competitive Edge
- 00:26:05 Why He Never Plans His Content
- 00:27:40 The Story Behind The Crystal
- 00:29:03 The Loss That Money Couldn’t Fix
- 00:32:03 The Reading That Changed Everything
- 00:34:25 The Strangest Experience Of His Life
- 00:40:16 How CTRN Was Born
- 00:41:53 Bringing Spirituality Into Fashion
- 00:43:29 Launching Through A Court Injunction
- 00:44:38 Losing 98% Of His Net Worth
- 00:45:54 The Road To A £1 Billion Brand
- 00:46:59 Outro
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