Episode 187 – Hot in 2021: IG Reels, Podcast, Coaching

It is the New Year and are you up and running to achieve more and do more? In order to be successful, Adam Stott thinks you have to try the hottest things that we can do in 2021. Adam Stott presents the THIRD installment of our Hot In 2021 series where he talks about his fearless forecast of what’s hot and what’s not in this coming year. Listen in as Adam Stott tells us why he thinks Instagram Reels, Podcast, and Coaching are going to get really hot this 2021!

Show Highlights:

  • How Instagram is getting the traffic thru Reels and you should take advantage of it
  • Why Podcasting is the best way to engage in continuous conversation with your audience
  • Coaching and Consulting: people are eager to get better
  • How Adam successfully launched his Coaching Based Business Program
  • Creating your course based on your style of teaching

Links Mentioned:

Big Business Events Members Network


Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

Adam Stott: 

Hi everybody, Adam Stott here. Thanks for checking out my podcast business growth secrets, you’re absolutely in the right place. This podcast is going to reveal to you all of the secrets that you’ve been looking to discover. They’re going to allow you to cure your cash flow problems, attain more clients, bring in more leads for your business and create systems and processes that give you the growth that you want. You are going to discover the business growth secrets you have been looking for that I’ve used to sell over 15 million pounds worth of products and services on social media and help clients everywhere to grow their businesses on the mark. So, let’s get started on the business growth secrets podcast.

The next one is undoubtedly, this is hot right? This is 100% hot which is real. Instagram rules. Now, some of you you’re following me on Instagram, you will see me do a few Instagram. I would hope you follow me on Instagram, 01:16 @adams.coach you can follow me on Instagram. You can see what I’m doing with the 01:21 and we’re using these consistently. Now there’s just a pure, there’s just a reason, doesn’t need to go. So not even a long conversation as to why it’s hot. But the reason it’s hot is, if you’re doing 01:31 as opposed to grid posts or as opposed to stories or as opposed to anything basically even live on Instagram right now. Instagram are absolutely hammering traffic towards those rules.

You’re appearing in the Explore feed and that’s one of the other main reasons. So when you first go into Instagram. You see, like, an explore feed which has got all different pitches and different things on there. Depending on what you’re interested in your level different things in there, depending on your interests as an Instagram user. And you’re going to start, if you’re using rules to start appearing in people’s explore feeds which you really can’t do that with other pretty much any other format with a 02:11 so you’re gonna appear in the explore feed. 

Secondly, they’re going to drive a lot of traffic towards your rules. So it’s something that you should embrace he’s not difficult to do. You don’t have to go and do some crazy dance. I think everyone thinks of using TikTok, or you’re using reels, then you have to go through some really stupid or you have to go and do something really imaginative, the reality is, you’re done.

As you do it real was actually really easy to do. It’s really easy to build and build one very quickly and get it out there, you know, it’s just like doing an Instagram story, apart from the fact is, you know, up to a 32 second video and think that, you know, we’ve certainly seen it with my profile that we’re getting 1000s and 1000s of 1000s, even from the rules that I’ve done which I would consider to be actually horrible, to be honest 02:58like you know, a lot of people, you know, I say Chris, can you just find any worse pictures of me? Is there any worse picture that you can possibly find to go and do me which is good because this is literally my marketing thing. So you need to be informed and that allows horrible horrendous pictures.

Please so for that reason I’m going to record a lot of new content. So, you know, and literally, so I also know where you’re coming from, I don’t like it when I look horrendous on these things either but the reality is, what I do like if I’m adding 10,000 conversations, which is getting more people to learn how we can help them, which is helping more people are saying like that. And because of that, I’m not going to be worried about it I’m just going to do it anyway. And that’s what I’d encourage you to do. Okay, so the next one is podcast number of different reasons for this. 

One of the reasons for this is what I’ve seen is the trend that I’ve seen is which some of you would have seen as well and I think you started off with a Joe Rogan thing. When I’m sure where Spotify went and bought his podcast to go onto their platform exclusively. So millions and millions and millions and millions of pounds, again it comes down to the same basic thing that basic thing is, if people are listening. If you’ve got people’s attention, and people consuming a message, and they are consuming the message in the masses that in turn is valuable. Okay, now there are some other reasons why I think the podcasting for 2020 one’s really becoming something important. And I think that’s because multiple different costs again bought up through exclusive channels.

So people seeing it’s a really important medium that I was watching a program, is a program that I watched on like the new Apple TV plus the other day, and the whole program was about a podcast called for the life of me remember the program. Something like about the truth be told it was called if anybody’s interested particularly it’s actually quite good show. So he’s watching this show I think it was called, Truth Be Told, at the guy are breaking bad on 04:56, and it was about a woman that was podcasting about murder and literally she was explaining what happened in this murder through a podcast and the reality was it comes so big that the heart of America was listening to this podcast. And it really kind of dawned on me then that, as well as everybody seemingly buying out all these podcasts, is that this is becoming a medium where people are listening to it in a much bigger way they’re listening to a modern radio there. They’re really becoming fans of people who’ve got podcasts and listened to in a big way. And because of that, I think that is something hot for 2021. I think a lot of people consuming podcasts.

Pretty much everyone now is consuming podcasts in one way or another. And there’s obviously other mode of other benefits a lot about podcasting too much, but the kind of SEO benefits when you focus on your website, you get the transcriptions on there you drive more traffic, there’s tons of reason podcasting is good. The main reason is hot, is it becoming a much more concerned area, number one, and number two, it gives you an opportunity to have a long conversation this time on. Not just a long conversation, but a long ongoing conversation, which is even more important, because if you have a long ongoing conversation with someone, somebody gets to know you and somebody might you might listen to this on my podcast right now.

Not right now, but after the live stream because we cut these up and we reuse some parts of the podcast is that if somebody has a long ongoing conversation with you and keeps getting to know you and keeps getting to know who you are and what you do and how you can help them, you know, inevitably that person is going to become a client at some stage, they’re going to say right I love the podcast and listen to this I like this chip, I like that’s it, you know, how can I actually go and, you know, find out more, how can I got into this triangle? How can I do that triangle? Can you help me in this area? And he starts to drive those inquiries and the more somebody gets to know you. Of course the hotter that inquiry the hotter that lead becomes. And that’s another reason I think podcasting hot for 2021. 

Okay. The next one is coaching and consulting businesses, and we launched in 2020, a program called coaching based business. Even I was taken back with how much it flow and how much people so you know, we have people literally, you know, getting crazy for that program. People wanted to buy it. People love it. So the reason is this is hot for 2021, is the coaching industries absolutely flying. It’s absolutely booming, people consuming more education. People are consuming more education pretty much in every different area. Doesn’t matter you’re in education. It doesn’t matter if you’re in. You know you’re a therapist, it doesn’t matter. Anything you do that requires education can be built into a coaching or consulting business. And the reason I think this is super-hot for 2021 is, it can be done from anywhere. It doesn’t have to have a fixed location. It can be done from home during these lock downs and different things like that, the demand for it goes up, because people want to, they don’t want to waste their time. You know, when people are not allowed to go to work, or they’re not allowed to go and do certain things that they want to do have had some of their freedoms taken away from this small, they want to educate their mind, right, like, how can I get some more skills, how can I build and the amount that’s been invested in coaching and consulting businesses right now is just beyond comprehension. When I first started my coaching based business which is of course big business events. When I first started in people I actually had a conversation guy today guy runs an automotive business that wants me to help him with his automotive business. And he said,  Adam you know, why did you do the coaching business I just said, you know, years ago I saw the potential four or five years ago of how massive it was, and I think now with billions and billions of pounds being spent in coaching in some massive industry. It’s a massive business. And the thing is so many of you have got skills. So many of you got knowledge that’s the thing. 

The thing I love about coaching based business is that every single person every single different individual has their own strategies, has their own things that they’re good at, has things that they’re better than other people. And people want to learn those things they want, even the smallest most obscure things. Some people like I’m not good at anything I don’t know what I’m good at, you know, I’ll bet your bottom dollar you’re an absolute star or something, you know you just got to put your finger on what that is. Now if you teach somebody how to do that. You actually teach on how to become good at that thing too, there is a demand for that. And it’s huge. Alright so for 09:30 hot for 2021, without a shadow of a doubt one of the fastest growing businesses out there at the moment.

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