Episode 219: How to Turn Social Media into a Business Machine

Spending time on lockdown for the past year got Adam Stott thinking about ways to improve his business machines. As more people call for help about their businesses, Adam, with the help of his marketing team, narrows down the steps in using social media as an effective tool for growing your business.

Show Highlights:

  • Key reminders while doing a live interview 
  • The most important thing to know and learn in social media marketing
  • Three things you need to fire up your creative juices
  • Who should your market be: yourself or others
  • How to link psychographics to your products
  • How meaningful conversation can help in the growth of business

Links Mentioned:

Special mention to two influential people who guested in this podcast, entrepreneurs Paul C. Brunson and Nicole Sealey. Check out their respective episodes here: Episode 204 with Nicole Sealey and Episode 212 with Paul C. Brunson 


Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

Adam Stott: 

Hey everybody, how are we doing? Welcome to Business Growth Secrets. Hope everybody’s been doing well. It’s been quite a while since I’ve done a podcast in this format. So I wanted to get back to it and start with a few more of these for you.

A lot of the podcast interviews I’ve been doing I’ve been with some really high profile, great people. A few of them that really stick out and come to mind that I think were quite episodes. One of them was the Paul Brunson episode, you probably want to check that out. He’s on Married at First Sight at the moment, and Celebs Go Dating He’s a super guy, his profiles racing in a big way. Very deservedly he’s doing great stuff that was a great episode and has been allowed to the live interviews.

And, you know, for me, when you’re doing a live interview with someone, the absolute key is to try and decode that person’s success and try and pass them on within the podcast. And that’s what we’ve been doing a ton of lately. What I want to get back to doing is a few what we’re up to documentary-style podcast. Because we’ve got so many exciting things on at the moment that they’re happening so fast. It’s difficult to communicate with them a lot of the time because we’ve got so much cool stuff going on.

So I’ll tell you about a few of the different things we’ve been running the business machine of and now for pretty much this year, during the lockdown. On the first lockdown, I sat down and I had more time to actually say right, of the things that we are teaching. If we were to put this into nine fundamental principles, what would they be? How can anybody regardless of whether they’re starting, they’re really successful, actually learn how to run their business in a more effective way? We built the business machine off the back of that. We have a lot of good work from our team, from our marketing team, from our self. And we created something that was awesome.

Now, the reviews and the testimonials of that event have just been insane. They’ve been so crazy, like people, you know, absolutely saw business in a different way. They saw it in a different light, they were able to decode that and just go out there and get better results. So it was a massive success, we trained 1000s of people on it. And that’s been happening over the past year. And the call for people still wanting help with social media is just massive. Right? A lot of people just still want the social media stuff, they still want an ad to get their social media, right.

What I’ve done over the past, probably two months, is I’ve worked through with my marketing. So let’s give you a bit an idea about my marketing. So we should not talk about too much, which I probably should. They’ve been with me, you know, through my different businesses, they’ve been in different industries. They also helped 1000s of clients to get better results with their social media. They’ve spent millions of pounds in ads, and just my ad accounts, a few of my different ad accounts.

It just in Facebook alone are over two and a half million, you know, and then we look at what we spend on YouTube, we look at what we spend on TikTok ads now as well, on Google ads, the different platforms, you know, massively wide in excess of that, right. So they’ve got a lot of experience on the ad side.

But they’ve also got a lot of experience in the organic side. And I sat down with him a couple of months ago and said, right, we’ve done the business machine. If we were going to organize everything we know about social media, and the fact we create 1000s of leads. We obviously do tons of sales online and the results that we create and all the people we work with, what would you say would be the method and the steps for somebody turning their social media to their machine. Of course, what was born was the social media machine from that conversation.

Now that’s been born and we’ve put we’ve prayed the point of sign on it on running my first event on it in Birmingham this day. I think it’s going to be huge for people. And the other thing that we did is we went through client by client, and look to the top clients, what is it that we’ve taught them that they’re doing? Right? What is it, they’re doing right off their own backs, as well as learn from, from everyone, right? And looks in detail at what we thought were the, you know, the keys, and fundamentally, that the first thing that you need to do, and I’m not going to go into the whole machine today, but I’m going to, you know, you can go and check it out on my Instagram and stuff like that because I’m about to be teaching this event on it.

If you listen to the podcast, and you’ll see some posts and things from the last couple of days, the fundamental thing to start off with is you have to understand who your client is. If you understand who your client is, the copywriting becomes easy, the ads become easy, the organic posts become easy, telling your story for Instagram stories, or Facebook stories or whatever stories you want to use, becomes easy. The actual information and the content that you are going to pull out becomes easy.

And the important thing to understand about understanding who your client is, is a lot of people, when they look at understanding who their client is, they look at demographics. They say, oh, how old is my client? Do you know? Are they married? Or they’re not married? Where do they live? And they look at the demographics. But the important part to know is not the demographics actually the psychographics. And it’s about understanding, what does the person that we look after, the person that buys our products or service? What are they thinking? What are they like? How do they feel about certain things? What are their challenges? What are their fears around the products or service that you’re going to offer, and, you know, going super deep on understanding them.

Now, the reason that you do this, and this is about what I’m about to do with this group, I’m going to have a great time is the reason you do this is you can all turn that, you can turn that into very compelling content, very compelling ads very, very, very quickly. So the question is, why do people not do it? And that’s the question I asked myself when it was great in this, why do people not do it, then why do they not why they’re not able to reach that person.

And the reason font like is because most people think sell a market to themselves. They don’t think sell a market to other people, they just think about themselves. And they think about how they would perceive it, how they would feel about it, what they would think about it, and they find it very difficult to fire up their creative juices, and actually imagine somebody that they’re going to look after somebody is going to buy their product and imagine who it is. And I’ve seen that, you know from the live events, when I’ve taught these principles, I’ve seen a lot of people go, yeah, okay, but I don’t really know who my clients, I don’t really know how I’m going to reach them. I don’t know what their thinking is that I know who they are. And this is where innovation, imagination and creativity come in.

Now great entrepreneurs have imagination. Great entrepreneurs have creativity. Great entrepreneurs have innovation, and might not be something that you’ve quite tapped into yet. But if it isn’t, and you want to give your business a big boost, and you want to start to flow, some brilliant ideas into your business, and you want to get bit better results. A lot of that comes from just taking a step back and starting to use your imagination, get creative. Because once we do this, and we understand who our client is, all we’ve got to do is make sure that we’re having a conversation, you know, some of you have been following me for quite a while, whenever you have, you know, thank you very much. And I appreciate all the comments and the reviews and things that you give us, you know, it’s awesome.

And those who have been foreigners, for a while you’ve heard me say this, and I say, look, the only way to grow a business is through conversations. You want to grow a business, the more conversations you have, the more business you’re going to get. But the important thing is not just having conversations, it’s how you’re going to have a meaningful conversation with someone, the way you make conversation meaningful is you figure out what’s meaningful to them, not what’s meaningful to you. That’s why we need to understand who our client is and we need to imagine it and we need to use our creativity.

We need to tap into that and one of the ways are trying this is obviously you know, if you listen to this, it’s unlikely you’re going to be at the training that we’re at, but you should definitely get on one. And if you haven’t already been on one, get in touch go over to Eva, go over to Adamstott.com. And you can see more about it there. That’s probably the best place where you go to big business events, topcoat UK see what other events are running which 9:51 Company and we can kind of get to understand so the wild training is that I explained to people that we need to get into the psychographics.

So what is it when it comes to your product or service that clients are afraid of? What is it when it comes to your product, a product or service that people have challenges with? You know, what are the challenges? These people had that unrelated to your product or service that your product or service could improve their life? You know, what are the things that your client needs in their life right now? Is it that they need more money? Is it that they need to get more time back in their life? Or is it that they need to get more balance? is it that they’ve got staff problems, and they need to get staff faster, if you’re a recruitment company, that’s great?

And we figure out what these things are. And then, obviously, in the next stages of the machine, we show you how to link the psychographics to your product or service and get people to see that as the logical solution for what it is that they should buy. So it’s a really, really cool process, I’m really looking forward to, you know, sharing it with this group that we’re with. And I’m really looking forward to getting back to do some of the podcasts actually, and just sharing the message. Because we’ve got so much cool stuff coming up. Like it’s so much cool stuff. And I think that we should be communicating that.

So in the next episode, make sure you subscribe. And you’ll be hearing about some new events we’re doing with some very high profile celebrities, you’ll be hearing a bit more about the book I’ve just got a publishing deal on which is going to be really cool as well. And I’m going to tell you some great stories and some different things that we’re doing with regards to that. So make sure you can hit that subscribe button. Now whether you know, wherever you’re listening, and give us a lovely, faster five-star review. So thanks, everyone for listening today. Hope you’re well. I look forward to catching up very soon.

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