Episode 308: From Jamaica to the Dragon’s Den with Levi Roots

By Adam Stott | August 9, 2023 |

Levi Roots, the creator of the iconic Reggae Reggae Sauce, has a truly inspirational story that has captivated audiences around the world. From his humble beginnings in Jamaica to his appearance on Dragons’ Den, Levi’s journey is a testament to the power of perseverance and the importance of surrounding yourself with the right people.

Levi Roots shares his incredible journey from a troubled childhood in Jamaica to becoming a successful entrepreneur and musician in the UK. Raised by his grandmother, Levi learned the art of cooking and making sauces, which would later become the foundation of his business. After participating in the Notting Hill Carnival, Levi realized the demand for Caribbean flavors and decided to start his own sauce business. Despite initial setbacks, he persevered and eventually secured investment on Dragon’s Den, propelling his brand to new heights. Levi emphasizes the importance of surrounding yourself with like-minded people and seeking mentorship to overcome challenges and achieve success.

Levi Roots’ journey from a troubled youth to a successful entrepreneur and cultural icon is a testament to the power of resilience and the importance of surrounding oneself with the right people. His story serves as an inspiration to individuals facing challenges and seeking to make a positive impact in their communities.

Show Highlights:

  • Levi’s introduction to the sauce business and the success of his stall at the Notting Hill Carnival
  • The importance of branding and the success of the “Reggae Reggae Sauce” name
  • Levi’s transformation in prison and the impact of his mentor
  • The experience of appearing on Dragon’s Den and securing investment
  • The upcoming movie about Levi’s life and the excitement surrounding it
  • The importance of mentorship and surrounding yourself with the right people
  • Levi’s current projects, including a play and his involvement in the Edinburgh Fringe Festival

Get to know more about Levi Roots by visiting his website at leviroots.com

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Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

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