Episode 316: Building a Purpose-Driven Business with Jeff Dewing

Starting a business with genuine intentions, such as addressing a problem, enhances the likelihood of achieving success. It is crucial to recognize the significance of establishing a purpose-driven business and making a positive impact on people’s lives.

Jeff Dewing talks with Adam Stott and shares his entrepreneurial journey and the ups and downs he faced along the way. From starting his own business in the refrigeration industry to building a multi-million pound company, Jeff discusses the importance of finding purpose in business and help solving problems in the society. He also talks about the impact of COVID-19 on his business and how he navigated through the challenges.

Jeff Dewing, the author of “Doing the Opposite” and CEO of Cloud FM, has overcome obstacles and achieved success through resilience and determination. After experiencing bankruptcy, he started a new business from his garden shed and turned it into a £70M turnover. Despite setbacks from Covid, he is projected to make £250M by 2026. Jeff’s mission is to share his knowledge and insights to help others.

Jeff Dewing’s journey in the business world is a testament to the power of purpose, resilience, and integrity. His story serves as an inspiration for aspiring entrepreneurs, highlighting the importance of finding meaning in business and staying true to one’s values. By embracing challenges, adapting to change, and fostering strong relationships, Jeff has built a successful business that continues to make a positive impact in the industry.

Show Highlights:

  • Why starting a business for the right reasons, such as solving a problem, increases the chances of success
  • Building a strong culture and focusing on transparency and integrity can transform an industry
  • Communication is crucial in business, and it is important to be honest and transparent with clients and suppliers
  • Taking risks and doing the opposite of what is expected can lead to innovation and success
  • Importance of learning and gaining knowledge

Check out Jeff Dewing’s book Doing the Opposite, and Doing the Opposite: Business Disruptors podcast,  


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Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

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