How do you sell a new product that would potentially change the world, but nobody wants anything to do with it? This is where good marketing comes in where you package a product into an offer that most people cannot refuse. Peter Wilcock, a catalyst in UK’s Cable TV industry,…

Have you ever thought that sound is as important as images when it comes to branding? Merging music and branding in the right way that corresponds with your brand is also as important as the business itself. In this case, Julian Treasure might have a lot of things to say…

Running a business is never an easy task. There are a lot of challenges that can block your way. In order to reach the goal of business success, you need to build the right foundation in your mind and be intentional in your decision to make it happen. Harpreet Kaur…

To be successful in business, you need to learn and understand the proper mindset in order to win. Part of this is understanding the psychology of a winner. And ultimately, you need it to learn the critical areas of a business so you would know every detail to become successful.…

The future and growth of the business depend on its people. Without a team that aligns with the company’s values and why, there will be no customers, no sales, and no business. That is why Lee McQueen is driven to help companies find and invest in people first. Lee McQueen…

Succeeding in business or in whatever endeavor you choose, cannot take place without a support system. Surrounding yourself with great people will not only help you achieve your goals, but help you be successful in life. Helen Ashton, the current interim non-executive chair of JD Sports Fashion Plc., had seen…

Most of us use social media as a tool for our businesses to get leads and there are quite a lot to choose from. One of them is Twitter, which is subject in the news recently when billionaire-entrepreneur Elon Musk acquired it for $44 Billion. Elon Musk is usually underestimated,…

James Kearns is an optimistic leader with a passion for people, entrepreneurism, and technology. He has 15 years of experience gained across major brands such as Marks and Spencer, Tesco, and Boden. James is currently working for a Private Equity House, developing the business services and technology designed to scale…

Views and likes will not pay the bills, especially if you are not connecting to people. If entertaining people is your goal on social media, there’s tons of content out there already. What you need to do on social media is to create that connection so you can get them…